diff --git a/app/admin/repositories/ad_revenue.py b/app/admin/repositories/ad_revenue.py
index b8c33ae..6ce16b4 100644
--- a/app/admin/repositories/ad_revenue.py
+++ b/app/admin/repositories/ad_revenue.py
@@ -431,6 +431,38 @@ def ad_revenue_report(
         for k, v in type_map.items()
     }
 
+    # 经营看板的两类 eCPM 必须按真实展示的 SDK eCPM 加权，不能用发奖状态修正后的
+    # 收益反推。Draw 包含新 draw 与历史 feed；看视频包含福利与提现视频。
+    category_map: dict[str, dict] = {}
+    for event in events:
+        category = (
+            "draw" if event["ad_type"] in {"draw", "feed"}
+            else "video" if event["ad_type"] in {"reward_video", "withdrawal_video"}
+            else None
+        )
+        if category is None:
+            continue
+        stat = category_map.setdefault(category, {
+            "impressions": 0,
+            "revenue_yuan": 0.0,
+            "ecpm_fen_sum": 0.0,
+        })
+        impressions = int(event["impressions"])
+        stat["impressions"] += impressions
+        stat["revenue_yuan"] += event["revenue_yuan"]
+        stat["ecpm_fen_sum"] += rewards.parse_ecpm_fen(event["ecpm"]) * impressions
+    category_stats = {
+        key: {
+            "impressions": value["impressions"],
+            "revenue_yuan": round(value["revenue_yuan"], 6),
+            "ecpm_yuan": round(
+                value["ecpm_fen_sum"] / value["impressions"] / 100.0,
+                6,
+            ) if value["impressions"] else 0.0,
+        }
+        for key, value in category_map.items()
+    }
+
     # 分场景小计(按 feed_scene:展示条数 + 预估收益),同 type_stats 基于全量 events——
     # 供数据大盘「领券广告 / 比价广告」卡用。此前大盘是在分页 items 里按 feed_scene 现算,
     # 2026-07-02 起信息流逐条展示行(唯一带收益 + 场景的行)不再进主表 items,现算恒为 0;
@@ -485,6 +517,7 @@ def ad_revenue_report(
         "daily": daily,
         "hourly": hourly,
         "type_stats": type_stats,
+        "category_stats": category_stats,
         "scene_stats": scene_stats,
         "dau": dau,
         "items": main_rows[offset:offset + limit],
diff --git a/app/admin/schemas/ad_revenue.py b/app/admin/schemas/ad_revenue.py
index abeee4c..94e2d96 100644
--- a/app/admin/schemas/ad_revenue.py
+++ b/app/admin/schemas/ad_revenue.py
@@ -75,6 +75,7 @@ class AdRevenueTypeStat(BaseModel):
 
     impressions: int = Field(..., description="该类型展示条数合计")
     revenue_yuan: float = Field(..., description="该类型预估收益合计(元)")
+    ecpm_yuan: float | None = Field(None, description="按真实展示次数加权的 SDK eCPM(元/千次)")
 
 
 class AdRevenueRow(BaseModel):
@@ -144,6 +145,10 @@ class AdRevenueReportOut(BaseModel):
         default_factory=dict,
         description="按广告类型(ad_type)小计 {ad_type: {impressions, revenue_yuan}};前端取 draw / reward_video 做分类大盘",
     )
+    category_stats: dict[str, AdRevenueTypeStat] = Field(
+        default_factory=dict,
+        description="按经营分类小计：draw=draw+历史 feed，video=reward_video+withdrawal_video",
+    )
     scene_stats: dict[str, AdRevenueTypeStat] = Field(
         default_factory=dict,
         description="按信息流场景(feed_scene)小计 {comparison/coupon/welfare: {impressions, revenue_yuan}};"
diff --git a/tests/test_admin_ad_revenue_scope.py b/tests/test_admin_ad_revenue_scope.py
index 396af9f..2208b1c 100644
--- a/tests/test_admin_ad_revenue_scope.py
+++ b/tests/test_admin_ad_revenue_scope.py
@@ -211,6 +211,59 @@ def test_reward_video_incomplete_playback_has_zero_revenue() -> None:
         db.close()
 
 
+def test_business_category_ecpm_merges_draw_feed_and_both_video_types() -> None:
+    db = SessionLocal()
+    phone = "18800009993"
+    category_date = "2040-02-05"
+    try:
+        user = User(phone=phone, username="29999999993", register_channel="sms")
+        db.add(user)
+        db.flush()
+        db.add_all([
+            AdEcpmRecord(
+                user_id=user.id, ad_type="draw", ad_session_id="category-draw",
+                app_env="prod", our_code_id="prod-draw", ecpm_raw="10000",
+                report_date=category_date, created_at=datetime(2040, 2, 5, 1, tzinfo=UTC),
+            ),
+            AdEcpmRecord(
+                user_id=user.id, ad_type="feed", ad_session_id="category-feed",
+                app_env="prod", our_code_id="prod-draw", ecpm_raw="20000",
+                report_date=category_date, created_at=datetime(2040, 2, 5, 2, tzinfo=UTC),
+            ),
+            AdEcpmRecord(
+                user_id=user.id, ad_type="reward_video", ad_session_id="category-reward",
+                app_env="prod", our_code_id="prod-reward", ecpm_raw="30000",
+                report_date=category_date, created_at=datetime(2040, 2, 5, 3, tzinfo=UTC),
+            ),
+            AdEcpmRecord(
+                user_id=user.id, ad_type="withdrawal_video", ad_session_id="category-withdraw",
+                app_env="prod", our_code_id="prod-reward", ecpm_raw="50000",
+                report_date=category_date, created_at=datetime(2040, 2, 5, 4, tzinfo=UTC),
+            ),
+        ])
+        db.commit()
+
+        result = ad_revenue.ad_revenue_report(
+            db,
+            date_from=category_date,
+            date_to=category_date,
+            user_id=user.id,
+            app_env="prod",
+            revenue_scope="all",
+        )
+
+        assert result["category_stats"] == {
+            "draw": {"impressions": 2, "revenue_yuan": 0.3, "ecpm_yuan": 150.0},
+            "video": {"impressions": 2, "revenue_yuan": 0.8, "ecpm_yuan": 400.0},
+        }
+    finally:
+        db.rollback()
+        db.execute(delete(AdEcpmRecord).where(AdEcpmRecord.report_date == category_date))
+        db.execute(delete(User).where(User.phone == phone))
+        db.commit()
+        db.close()
+
+
 def test_feed_reward_details_keep_each_record_adn() -> None:
     db = SessionLocal()
     phone = "18800009994"