diff --git a/app/admin/repositories/ad_revenue.py b/app/admin/repositories/ad_revenue.py
index c0d8c94..b1e2162 100644
--- a/app/admin/repositories/ad_revenue.py
+++ b/app/admin/repositories/ad_revenue.py
@@ -385,6 +385,27 @@ def ad_revenue_report(
         for k, v in type_map.items()
     }
 
+    # 分场景小计(按 feed_scene:展示条数 + 预估收益),同 type_stats 基于全量 events——
+    # 供数据大盘「领券广告 / 比价广告」卡用。此前大盘是在分页 items 里按 feed_scene 现算,
+    # 2026-07-02 起信息流逐条展示行(唯一带收益 + 场景的行)不再进主表 items,现算恒为 0;
+    # 改为服务端在全量上聚合下发(也顺带不受 limit 分页截断影响)。feed_scene 为空(激励视频 /
+    # 旧数据)不计入任何场景桶。
+    scene_map: dict[str, dict] = {}
+    for e in events:
+        sc = e.get("feed_scene")
+        if not sc:
+            continue
+        s = scene_map.get(sc)
+        if s is None:
+            s = {"impressions": 0, "revenue_yuan": 0.0}
+            scene_map[sc] = s
+        s["impressions"] += e["impressions"]
+        s["revenue_yuan"] += e["revenue_yuan"]
+    scene_stats = {
+        k: {"impressions": v["impressions"], "revenue_yuan": round(v["revenue_yuan"], 6)}
+        for k, v in scene_map.items()
+    }
+
     # DAU:复用数据大盘活跃用户口径(登录 + 开始比价 + 开始领券,按用户去重),按所选日期区间
     # 统计(含今日),历史 / 多天区间同样有值。ARPU = 区间预估收益 ÷ 区间活跃用户。全局口径,
     # 不随 user / ad_type / feed_scene / app_env 筛选变化(活跃用户口径无这些维度)。
@@ -418,6 +439,7 @@ def ad_revenue_report(
         "daily": daily,
         "hourly": hourly,
         "type_stats": type_stats,
+        "scene_stats": scene_stats,
         "dau": dau,
         "items": main_rows[offset:offset + limit],
     }
diff --git a/app/admin/repositories/cps.py b/app/admin/repositories/cps.py
index b678c38..419c62f 100644
--- a/app/admin/repositories/cps.py
+++ b/app/admin/repositories/cps.py
@@ -51,7 +51,27 @@ def _yuan_to_cents(v: object) -> int | None:
 
 def _ts_to_dt(ts: object) -> datetime | None:
     """秒级时间戳 → tz-aware UTC datetime(绝对时刻,前端按北京展示)。"""
-    if not ts:
+    if ts is None:
+        return None
+    if isinstance(ts, datetime):
+        return ts if ts.tzinfo else ts.replace(tzinfo=_BJ_TZ).astimezone(timezone.utc)
+    s = str(ts).strip()
+    if not s or s.lower() == "null":
+        return None
+    try:
+        seconds = float(Decimal(s))
+    except (InvalidOperation, ValueError):
+        return None
+    if seconds == 0:
+        return None
+    # 美团文档是秒级时间戳，这里顺手兼容毫秒/微秒，避免上游格式变化导致时间再次落空。
+    if abs(seconds) > 10_000_000_000_000:
+        seconds /= 1_000_000
+    elif abs(seconds) > 10_000_000_000:
+        seconds /= 1_000
+    try:
+        return datetime.fromtimestamp(seconds, tz=timezone.utc)
+    except (OverflowError, OSError, ValueError):
         return None
 
 
@@ -83,10 +103,6 @@ def _pick(row: dict[str, Any], *keys: str) -> Any:
         if key in row and row[key] is not None:
             return row[key]
     return None
-    try:
-        return datetime.fromtimestamp(int(ts), tz=timezone.utc)
-    except (ValueError, OSError, TypeError):
-        return None
 
 
 # ───────────── 群 ─────────────
diff --git a/app/admin/repositories/queries.py b/app/admin/repositories/queries.py
index ac2be15..7c9f752 100644
--- a/app/admin/repositories/queries.py
+++ b/app/admin/repositories/queries.py
@@ -11,6 +11,7 @@ from zoneinfo import ZoneInfo
 from sqlalchemy import Select, asc, case, desc, func, or_, select
 from sqlalchemy.orm import Session
 
+from app.admin.repositories.stats import COMPARE_START_EVENT, COUPON_START_EVENT
 from app.core import rewards
 from app.core.config import settings
 from app.models.ad_feed_reward import AdFeedRewardRecord
@@ -18,6 +19,7 @@ from app.models.ad_reward import AdRewardRecord
 from app.models.admin import AdminAuditLog
 from app.models.analytics_event import AnalyticsEvent
 from app.models.comparison import ComparisonRecord
+from app.models.coupon_state import CouponPromptEngagement
 from app.models.device import DeviceLiveness
 from app.models.feedback import Feedback
 from app.models.onboarding import OnboardingCompletion
@@ -25,6 +27,9 @@ from app.models.price_report import PriceReport
 from app.models.user import User
 from app.models.wallet import CashTransaction, CoinAccount, CoinTransaction, WithdrawOrder
 
+# 「最近活跃」计入的行为事件(与大盘 DAU/留存活跃口径一致:开始比价 + 开始领券)
+_ACTIVE_EVENTS = (COMPARE_START_EVENT, COUPON_START_EVENT)
+
 # 折算成可提现现金时,非广告金币来源的排除集(广告单独统计、人工调整不算"赚取")
 _NON_TASK_BIZ_TYPES = ("reward_video", "feed_ad_reward", "admin_grant", "admin_deduct")
 
@@ -76,6 +81,86 @@ def offset_paginate(
     return items, next_cursor, total
 
 
+def _last_active_parts():
+    """「最近活跃」的两个按 user_id 预聚合派生表(最近开始比价/领券事件、最近领券发起)。
+
+    活跃口径与大盘 DAU/留存一致(2026-07-05 产品定:进入 App≈登录 last_login_at +
+    发起比价 real_compare_start + 发起领券 real_coupon_start/claim_started)。
+    用 LEFT JOIN 预聚合而非相关标量子查询:后者在 PG 上对 users 每行各跑一个 SubPlan
+    (排序键、range 筛选、offset_paginate 的 count 三处叠加),埋点表大了会拖垮列表接口;
+    预聚合借 analytics_event.event 索引只扫两类 start 事件,每次查询聚合一次。
+    """
+    ev_agg = (
+        select(
+            AnalyticsEvent.user_id.label("user_id"),
+            func.max(AnalyticsEvent.created_at).label("last_at"),
+        )
+        .where(
+            AnalyticsEvent.user_id.is_not(None),
+            AnalyticsEvent.event.in_(_ACTIVE_EVENTS),
+        )
+        .group_by(AnalyticsEvent.user_id)
+        .subquery()
+    )
+    eng_agg = (
+        select(
+            CouponPromptEngagement.user_id.label("user_id"),
+            func.max(CouponPromptEngagement.created_at).label("last_at"),
+        )
+        .where(
+            CouponPromptEngagement.user_id.is_not(None),
+            CouponPromptEngagement.engage_type == "claim_started",
+        )
+        .group_by(CouponPromptEngagement.user_id)
+        .subquery()
+    )
+    return ev_agg, eng_agg
+
+
+def _norm_utc(dt: datetime | None) -> datetime | None:
+    """naive 视为 UTC 补 tzinfo(SQLite 读回 naive、PG 读回 aware,混着 max() 会 TypeError)。"""
+    if dt is None:
+        return None
+    return dt if dt.tzinfo is not None else dt.replace(tzinfo=timezone.utc)
+
+
+def _attach_last_active(db: Session, users: list[User]) -> None:
+    """给本页用户瞬态挂 last_active_at(非 DB 列,供 AdminUserListItem from_attributes 读)。
+
+    口径同 [_last_active_expr];按本页 user_id 批量两次 GROUP BY,防 N+1。
+    """
+    uids = [u.id for u in users]
+    if not uids:
+        return
+    ev_map = dict(
+        db.execute(
+            select(AnalyticsEvent.user_id, func.max(AnalyticsEvent.created_at))
+            .where(
+                AnalyticsEvent.user_id.in_(uids),
+                AnalyticsEvent.event.in_(_ACTIVE_EVENTS),
+            )
+            .group_by(AnalyticsEvent.user_id)
+        ).all()
+    )
+    eng_map = dict(
+        db.execute(
+            select(CouponPromptEngagement.user_id, func.max(CouponPromptEngagement.created_at))
+            .where(
+                CouponPromptEngagement.user_id.in_(uids),
+                CouponPromptEngagement.engage_type == "claim_started",
+            )
+            .group_by(CouponPromptEngagement.user_id)
+        ).all()
+    )
+    for u in users:
+        candidates = [
+            _norm_utc(u.last_login_at),
+            _norm_utc(ev_map.get(u.id)),
+            _norm_utc(eng_map.get(u.id)),
+        ]
+        u.last_active_at = max((c for c in candidates if c is not None), default=None)
+
+
 def list_users(
     db: Session,
     *,
@@ -87,16 +172,34 @@ def list_users(
     created_to: datetime | None = None,
     last_login_from: datetime | None = None,
     last_login_to: datetime | None = None,
+    last_active_from: datetime | None = None,
+    last_active_to: datetime | None = None,
     sort_by: str = "id",
     sort_order: str = "desc",
     limit: int = 20,
     cursor: int | None = None,
 ) -> tuple[list[User], int | None, int]:
-    """用户列表(admin 全量)。支持手机号前缀 / 渠道 / 状态 / 昵称模糊 / 注册·最近登录时间范围筛选,
-    按 id·注册时间·最近登录排序。**offset 分页**(cursor=offset):任意列排序下游标语义统一,
+    """用户列表(admin 全量)。支持手机号前缀 / 渠道 / 状态 / 昵称模糊 / 注册·最近登录·最近活跃
+    时间范围筛选,按 id·注册时间·最近登录·最近活跃排序;每页附带计算列 last_active_at
+    (口径见 [_last_active_expr])。**offset 分页**(cursor=offset):任意列排序下游标语义统一,
     代价是翻页期间数据变动可能错位一条——admin 低频场景可接受(同 [list_all_withdraw_orders])。
     日期入参统一转 tz-aware UTC 比较(列为 timestamptz,见 _as_utc)。"""
-    stmt = select(User)
+    # 最近活跃 = max(最近登录, 最近行为事件, 最近领券发起)。PG 用 GREATEST;SQLite 标量 max()
+    # 任一参数 NULL 即返回 NULL,故 LEFT JOIN 未命中侧 coalesce 到 last_login_at 兜底
+    # (注册即登录,该列恒非空)。派生表 1:1(按 user_id 聚合),outerjoin 不会放大行数,
+    # offset_paginate 的 count 不受影响。
+    ev_agg, eng_agg = _last_active_parts()
+    greatest = func.greatest if db.get_bind().dialect.name == "postgresql" else func.max
+    last_active = greatest(
+        User.last_login_at,
+        func.coalesce(ev_agg.c.last_at, User.last_login_at),
+        func.coalesce(eng_agg.c.last_at, User.last_login_at),
+    )
+    stmt = (
+        select(User)
+        .outerjoin(ev_agg, ev_agg.c.user_id == User.id)
+        .outerjoin(eng_agg, eng_agg.c.user_id == User.id)
+    )
     if phone:
         stmt = stmt.where(User.phone.like(f"{phone}%"))  # 前缀匹配
     if register_channel:
@@ -113,16 +216,25 @@ def list_users(
         stmt = stmt.where(User.last_login_at >= _as_utc(last_login_from))
     if last_login_to is not None:
         stmt = stmt.where(User.last_login_at <= _as_utc(last_login_to))
+    if last_active_from is not None:
+        stmt = stmt.where(last_active >= _as_utc(last_active_from))
+    if last_active_to is not None:
+        stmt = stmt.where(last_active <= _as_utc(last_active_to))
 
     sort_cols = {
         "id": User.id,
         "created_at": User.created_at,
         "last_login_at": User.last_login_at,
+        "last_active_at": last_active,
     }
     sort_col = sort_cols.get(sort_by, User.id)
     order_fn = asc if sort_order == "asc" else desc
     id_order = asc(User.id) if sort_order == "asc" else desc(User.id)
-    return offset_paginate(db, stmt, (order_fn(sort_col), id_order), limit=limit, cursor=cursor)
+    items, next_cursor, total = offset_paginate(
+        db, stmt, (order_fn(sort_col), id_order), limit=limit, cursor=cursor
+    )
+    _attach_last_active(db, items)
+    return items, next_cursor, total
 
 
 def _attach_user_info(db: Session, records: list[ComparisonRecord | Feedback | PriceReport]) -> None:
diff --git a/app/admin/repositories/stats.py b/app/admin/repositories/stats.py
index f799826..42e7998 100644
--- a/app/admin/repositories/stats.py
+++ b/app/admin/repositories/stats.py
@@ -5,17 +5,23 @@ user.last_login_at / comparison_record.status / withdraw_order.status)要加索
 """
 from __future__ import annotations
 
+from collections import Counter
 from datetime import date, datetime, time, timedelta, timezone
 from decimal import Decimal, InvalidOperation
 
-from sqlalchemy import func, select
+from sqlalchemy import case, func, select
 from sqlalchemy.orm import Session
 
+from app.admin.repositories.coupon_data import _percentile
 from app.models.ad_feed_reward import AdFeedRewardRecord
 from app.models.ad_reward import AdRewardRecord
 from app.models.analytics_event import AnalyticsEvent
 from app.models.comparison import ComparisonRecord
-from app.models.coupon_state import CouponPromptEngagement
+from app.models.coupon_state import (
+    CouponClaimRecord,
+    CouponPromptEngagement,
+    CouponSession,
+)
 from app.models.cps_order import CpsOrder
 from app.models.feedback import Feedback
 from app.models.savings import SavingsRecord
@@ -299,12 +305,12 @@ def dashboard_overview(
         period_from=period_from,
         period_to=period_to,
     )
-    period_retained_new_user_ids = period_new_user_ids & period_active_user_ids
-    period_retention_rate = (
-        round(len(period_retained_new_user_ids) / len(period_new_user_ids), 4)
-        if period_new_user_ids
-        else None
-    )
+    # 留存口径(2026-07-05 产品改):次日留存——窗口内每天 D,取 **D-1 日(前日)新增**用户,
+    # 统计其 D 日活跃(登录/开始比价/开始领券)比例,逐日累加。默认窗口=昨日单天,即
+    # 「前日新增用户的昨日留存」。原口径(窗口内新增∩窗口内活跃)在单日窗口下≈100% 无意义
+    # (注册即登录,当天新增必然当天活跃)。逐日 cohort 在下方 trend 循环内顺带累计。
+    retention_cohort_total = 0
+    retention_retained_total = 0
     trend_points: list[dict] = []
     for cur_date in _date_range(period_from, period_to):
         day_start_utc, day_end_utc, day_start_local, day_end_local = _period_bounds(
@@ -314,18 +320,26 @@ def dashboard_overview(
             ComparisonRecord.created_at >= day_start_local,
             ComparisonRecord.created_at < day_end_local,
         )
+        daily_active_user_ids = _period_active_user_ids(
+            db,
+            start_utc=day_start_utc,
+            end_utc=day_end_utc,
+            period_from=cur_date,
+            period_to=cur_date,
+        )
+        # 次日留存:cohort = 前一日(D-1)新增用户,留存 = 其中当日(D)活跃者(口径见上)。
+        cohort_ids = _user_id_set(
+            select(User.id).where(
+                User.created_at >= day_start_utc - timedelta(days=1),
+                User.created_at < day_end_utc - timedelta(days=1),
+            )
+        )
+        retention_cohort_total += len(cohort_ids)
+        retention_retained_total += len(cohort_ids & daily_active_user_ids)
         trend_points.append(
             {
                 "date": cur_date,
-                "active_users": len(
-                    _period_active_user_ids(
-                        db,
-                        start_utc=day_start_utc,
-                        end_utc=day_end_utc,
-                        period_from=cur_date,
-                        period_to=cur_date,
-                    )
-                ),
+                "active_users": len(daily_active_user_ids),
                 "new_users": _count(
                     User,
                     User.created_at >= day_start_utc,
@@ -334,6 +348,11 @@ def dashboard_overview(
                 "comparisons": _count(ComparisonRecord, *daily_comparison_conds),
             }
         )
+    period_retention_rate = (
+        round(retention_retained_total / retention_cohort_total, 4)
+        if retention_cohort_total
+        else None
+    )
 
     period_coin_conds = (
         CoinTransaction.created_at >= start_local,
@@ -417,6 +436,98 @@ def dashboard_overview(
         else None
     )
 
+    # ===== 领券核心数据(2026-07-05 产品新增)=====
+    # 数据源:coupon_session(一次领券一行,started_date 北京自然日)+ coupon_claim_record
+    # (一券/点位一天一条终态,claim_date 北京自然日)。点位与 session 不按 trace_id 关联——
+    # record_claims 更新路径不覆盖 trace_id(同设备同券同日重跑归第一次的 trace),按
+    # (device_id, 自然日) 桶关联才可靠;同桶多次发起共享同一份点位终态。
+    period_coupon_sessions = db.execute(
+        select(
+            CouponSession.device_id,
+            CouponSession.started_date,
+            CouponSession.status,
+            CouponSession.elapsed_ms,
+        ).where(
+            CouponSession.started_date >= period_from,
+            CouponSession.started_date <= period_to,
+            # 只统计正式环境,同「领券数据」页默认口径(防 debug 包调试数据串台;
+            # 命中 ix_coupon_session_date_env)。点位表无 app_env 列,但点位指标只经
+            # 下方 prod session 触达的 (device, 日) 桶进入统计,随之收敛到 prod。
+            CouponSession.app_env == "prod",
+        )
+    ).all()
+    coupon_started = len(period_coupon_sessions)
+    coupon_completed_elapsed = sorted(
+        s.elapsed_ms
+        for s in period_coupon_sessions
+        if s.status == "completed" and s.elapsed_ms is not None
+    )
+    # 点位桶:(device, 日) → (点位总数, 成功点位数)。成功口径与「我的」页累计领券一致
+    # (sum_claimed_count,2026-06-15 产品定):success + already_claimed(已领过=持有券)都算成功。
+    point_buckets: dict[tuple[str, date], tuple[int, int]] = {
+        (dev, d): (int(total), int(succ or 0))
+        for dev, d, total, succ in db.execute(
+            select(
+                CouponClaimRecord.device_id,
+                CouponClaimRecord.claim_date,
+                func.count(),
+                func.sum(
+                    case(
+                        (CouponClaimRecord.status.in_(("success", "already_claimed")), 1),
+                        else_=0,
+                    )
+                ),
+            )
+            .where(
+                CouponClaimRecord.claim_date >= period_from,
+                # 上界放宽一天:跨零点场次(23:5x 发起)的点位 claim_date 落在发起日+1,
+                # 桶只经下方 session 触达的键参与计数,放宽不会引入无关数据。
+                CouponClaimRecord.claim_date <= period_to + timedelta(days=1),
+            )
+            .group_by(CouponClaimRecord.device_id, CouponClaimRecord.claim_date)
+        ).all()
+    }
+    # 全部领成功的次数:completed 且其 (device, 日) 桶内点位全部成功(桶为空不算)。
+    coupon_all_success = 0
+    completed_bucket_totals: list[int] = []
+    session_bucket_keys: set[tuple[str, date]] = set()
+    for s in period_coupon_sessions:
+        key = (s.device_id, s.started_date)
+        if key not in point_buckets:
+            # 跨零点回退:发起日桶不存在(点位终态全部落在次日)时取 (device, 发起日+1)。
+            # 仅在发起日桶完全缺失时回退,避免抢占该设备次日 session 自己的桶。
+            next_key = (s.device_id, s.started_date + timedelta(days=1))
+            if next_key in point_buckets:
+                key = next_key
+        bucket = point_buckets.get(key)
+        if bucket is not None:
+            session_bucket_keys.add(key)
+        if s.status != "completed" or bucket is None:
+            continue
+        total, succ = bucket
+        completed_bucket_totals.append(total)
+        if total > 0 and succ == total:
+            coupon_all_success += 1
+    # 每次发起的应领点位数:取「完成过的领券」实际点位数的众数(done 帧会给所有点位终态,
+    # 完成场的点位数=当前配置的全量点位数;数据自校准,配置改点位数无需改代码)。本期无完成场
+    # 时给不出,点位成功率置空。
+    coupon_points_per_session = (
+        Counter(completed_bucket_totals).most_common(1)[0][0]
+        if completed_bucket_totals
+        else None
+    )
+    # 成功点位数:本期 session 触达过的 (device, 日) 桶内成功点位之和(桶级去重,同桶重试不重复计)。
+    coupon_point_success = sum(point_buckets[k][1] for k in session_bucket_keys)
+    # 点位成功率 = 成功点位数 / (发起数 × 应领点位数):中途退出未跑到的点位不产生记录,
+    # 但发起数×点位数把它们计入分母 → 视为失败,符合产品口径;重试会拉低该率(分母按次数计)。
+    coupon_point_success_rate = (
+        round(
+            min(1.0, coupon_point_success / (coupon_started * coupon_points_per_session)), 4
+        )
+        if coupon_started and coupon_points_per_session
+        else None
+    )
+
     return {
         "users": {
             "total": _count(User),
@@ -480,11 +591,13 @@ def dashboard_overview(
             "users": {
                 "new": len(period_new_user_ids),
                 "active": len(period_active_user_ids),
-                "retained_new_users": len(period_retained_new_user_ids),
+                "retained_new_users": retention_retained_total,
+                "retention_cohort": retention_cohort_total,
                 "retention_rate": period_retention_rate,
                 "retention_note": (
-                    "口径:登录(last_login_at)+开始比价(real_compare_start)+"
-                    "开始领券(real_coupon_start/claim_started),按用户去重"
+                    "次日留存:窗口内每天取前一日新增用户,统计其当日活跃"
+                    "(登录/开始比价/开始领券,按用户去重)比例,逐日累加;"
+                    "默认窗口=昨日,即前日新增用户的昨日留存"
                 ),
             },
             "comparison": {
@@ -495,6 +608,17 @@ def dashboard_overview(
                 "average_duration_ms": period_avg_duration_ms,
                 "average_saved_cents": period_avg_saved_cents,
             },
+            "coupon": {
+                "started": coupon_started,
+                "all_success": coupon_all_success,
+                "success_rate": (
+                    round(coupon_all_success / coupon_started, 4) if coupon_started else None
+                ),
+                "point_success": coupon_point_success,
+                "points_per_session": coupon_points_per_session,
+                "point_success_rate": coupon_point_success_rate,
+                "median_elapsed_ms": _percentile(coupon_completed_elapsed, 50),
+            },
             "coins": {
                 "granted_total": _sum(CoinTransaction.amount, *period_coin_conds),
                 "reward_video_coin_total": period_reward_video_coin_total,
diff --git a/app/admin/routers/ad_revenue.py b/app/admin/routers/ad_revenue.py
index dc6129f..77685d4 100644
--- a/app/admin/routers/ad_revenue.py
+++ b/app/admin/routers/ad_revenue.py
@@ -91,6 +91,7 @@ def get_ad_revenue_report(
         daily=[AdRevenueDaily(**d) for d in result["daily"]],
         hourly=[AdRevenueHourly(**h) for h in result["hourly"]],
         type_stats={k: AdRevenueTypeStat(**v) for k, v in result["type_stats"].items()},
+        scene_stats={k: AdRevenueTypeStat(**v) for k, v in result["scene_stats"].items()},
         dau=result["dau"],
         total=result["total"],
         truncated=result["truncated"],
diff --git a/app/admin/routers/users.py b/app/admin/routers/users.py
index 7e4a81b..fce483a 100644
--- a/app/admin/routers/users.py
+++ b/app/admin/routers/users.py
@@ -42,7 +42,12 @@ def list_users(
     created_to: Annotated[datetime | None, Query()] = None,
     last_login_from: Annotated[datetime | None, Query()] = None,
     last_login_to: Annotated[datetime | None, Query()] = None,
-    sort_by: Annotated[str, Query(pattern="^(id|created_at|last_login_at)$")] = "id",
+    # 最近活跃(登录/发起比价/发起领券取最大,见 queries._last_active_expr)筛选与排序
+    last_active_from: Annotated[datetime | None, Query()] = None,
+    last_active_to: Annotated[datetime | None, Query()] = None,
+    sort_by: Annotated[
+        str, Query(pattern="^(id|created_at|last_login_at|last_active_at)$")
+    ] = "id",
     sort_order: Annotated[str, Query(pattern="^(asc|desc)$")] = "desc",
     limit: Annotated[int, Query(ge=1, le=100)] = 20,
     cursor: Annotated[int | None, Query()] = None,
@@ -51,6 +56,7 @@ def list_users(
         db, phone=phone, register_channel=register_channel, status=status,
         nickname=nickname, created_from=created_from, created_to=created_to,
         last_login_from=last_login_from, last_login_to=last_login_to,
+        last_active_from=last_active_from, last_active_to=last_active_to,
         sort_by=sort_by, sort_order=sort_order, limit=limit, cursor=cursor,
     )
     return CursorPage(
diff --git a/app/admin/schemas/ad_revenue.py b/app/admin/schemas/ad_revenue.py
index cf875c3..6f9f49a 100644
--- a/app/admin/schemas/ad_revenue.py
+++ b/app/admin/schemas/ad_revenue.py
@@ -136,6 +136,11 @@ class AdRevenueReportOut(BaseModel):
         default_factory=dict,
         description="按广告类型(ad_type)小计 {ad_type: {impressions, revenue_yuan}};前端取 draw / reward_video 做分类大盘",
     )
+    scene_stats: dict[str, AdRevenueTypeStat] = Field(
+        default_factory=dict,
+        description="按信息流场景(feed_scene)小计 {comparison/coupon/welfare: {impressions, revenue_yuan}};"
+        "全量统计(不受分页截断),供数据大盘「领券广告 / 比价广告」卡;feed_scene 为空的事件不计入",
+    )
     dau: int | None = Field(
         None,
         description="所选日期区间的去重活跃用户数(口径同数据大盘 period.users.active:登录 + 开始比价 + "
diff --git a/app/admin/schemas/dashboard.py b/app/admin/schemas/dashboard.py
index 56f2c15..b3e008a 100644
--- a/app/admin/schemas/dashboard.py
+++ b/app/admin/schemas/dashboard.py
@@ -43,7 +43,10 @@ class DashboardComparison(BaseModel):
 class DashboardPeriodUsers(BaseModel):
     new: int
     active: int
+    # 次日留存(2026-07-05 起):retained_new_users = 窗口内逐日「前一日新增且当日活跃」用户数之和,
+    # retention_cohort = 对应的前一日新增基数之和,retention_rate = 两者之比。
     retained_new_users: int
+    retention_cohort: int = 0
     retention_rate: float | None = None
     retention_note: str
 
@@ -57,6 +60,24 @@ class DashboardPeriodComparison(BaseModel):
     average_saved_cents: int | None = None
 
 
+class DashboardPeriodCoupon(BaseModel):
+    """领券核心数据(2026-07-05 产品新增)。点位=一张券(coupon_claim_record 一天一条终态);
+    成功口径 success+already_claimed(与「我的」页累计领券一致)。"""
+
+    started: int = 0
+    # 全部领成功的次数:completed 且当日该设备全部点位成功
+    all_success: int = 0
+    success_rate: float | None = None
+    # 本期 session 触达的点位中成功的条数(同设备同日去重)
+    point_success: int = 0
+    # 每次发起的应领点位数(本期完成场实际点位数的众数;无完成场为空)
+    points_per_session: int | None = None
+    # 点位成功率 = point_success / (started × points_per_session);未跑到的点位计入分母视为失败
+    point_success_rate: float | None = None
+    # 耗时中位数(仅 completed 的 elapsed_ms,同「领券数据」页口径)
+    median_elapsed_ms: int | None = None
+
+
 class DashboardPeriodCoins(BaseModel):
     granted_total: int
     reward_video_coin_total: int = 0
@@ -85,6 +106,7 @@ class DashboardPeriod(BaseModel):
     date_to: date
     users: DashboardPeriodUsers
     comparison: DashboardPeriodComparison
+    coupon: DashboardPeriodCoupon = DashboardPeriodCoupon()
     coins: DashboardPeriodCoins
     cash: DashboardPeriodCash
     trend: list[DashboardTrendPoint] = []
diff --git a/app/admin/schemas/user.py b/app/admin/schemas/user.py
index 2e554a8..7d673a6 100644
--- a/app/admin/schemas/user.py
+++ b/app/admin/schemas/user.py
@@ -20,6 +20,9 @@ class AdminUserListItem(BaseModel):
     wechat_nickname: str | None = None
     created_at: datetime
     last_login_at: datetime
+    # 最近活跃 = max(最近登录, 最近发起比价, 最近发起领券);列表页由 queries._attach_last_active
+    # 瞬态挂上。其他复用本 schema 的入口(用户 360 等)没挂该属性 → None(前端显示 '-')。
+    last_active_at: datetime | None = None
 
 
 class AdminUserOverview(BaseModel):