diff --git a/alembic/versions/cps_activity_image.py b/alembic/versions/cps_activity_image.py
new file mode 100644
index 0000000..e677950
--- /dev/null
+++ b/alembic/versions/cps_activity_image.py
@@ -0,0 +1,38 @@
+"""cps activity 落地页图: cps_activity.image_url + 回填存量淘宝活动
+
+新建淘宝活动时运营提供落地页主视觉图(上传或选已有),落地页按活动展示对应图。
+存量淘宝活动回填为此前写死的那张图,无缝衔接。
+
+Revision ID: cps_activity_image
+Revises: cps_v2_platforms
+Create Date: 2026-06-17 12:00:00.000000
+"""
+from typing import Sequence, Union
+
+from alembic import op
+import sqlalchemy as sa
+
+from app.core.config import settings
+
+
+revision: str = "cps_activity_image"
+down_revision: Union[str, Sequence[str], None] = "cps_v2_platforms"
+branch_labels: Union[str, Sequence[str], None] = None
+depends_on: Union[str, Sequence[str], None] = None
+
+
+def upgrade() -> None:
+    op.add_column("cps_activity", sa.Column("image_url", sa.String(512), nullable=True))
+    # 回填存量淘宝活动 = 此前写死的那张图(绝对 URL,基于落地页域名 CPS_REDIRECT_BASE;
+    # dev 未配则相对路径)。新活动由运营自传/选,不回填。
+    base = settings.CPS_REDIRECT_BASE.rstrip("/")
+    default_img = f"{base}/media/taobao_landing.jpg" if base else "/media/taobao_landing.jpg"
+    op.execute(
+        sa.text(
+            "UPDATE cps_activity SET image_url = :img WHERE platform = 'taobao'"
+        ).bindparams(img=default_img)
+    )
+
+
+def downgrade() -> None:
+    op.drop_column("cps_activity", "image_url")
diff --git a/app/admin/repositories/cps.py b/app/admin/repositories/cps.py
index 6733de9..ee39955 100644
--- a/app/admin/repositories/cps.py
+++ b/app/admin/repositories/cps.py
@@ -137,14 +137,29 @@ def list_activities(
     return offset_paginate(db, stmt, (desc(CpsActivity.id),), limit=limit, cursor=cursor)
 
 
+def list_activity_images(db: Session) -> list[str]:
+    """已用过的活动落地页图(distinct 非空 image_url),供新建活动复用选择。"""
+    rows = (
+        db.execute(
+            select(CpsActivity.image_url)
+            .where(CpsActivity.image_url.is_not(None))
+            .distinct()
+        )
+        .scalars()
+        .all()
+    )
+    return [r for r in rows if r]
+
+
 def create_activity(
     db: Session, *, name: str, platform: str = "meituan", act_id: str | None = None,
     product_view_sign: str | None = None, payload: str | None = None,
-    remark: str | None = None, commit: bool = True,
+    image_url: str | None = None, remark: str | None = None, commit: bool = True,
 ) -> CpsActivity:
     activity = CpsActivity(
         name=name, platform=platform, act_id=act_id,
-        product_view_sign=product_view_sign, payload=payload, remark=remark,
+        product_view_sign=product_view_sign, payload=payload,
+        image_url=image_url, remark=remark,
     )
     db.add(activity)
     if commit:
diff --git a/app/admin/routers/cps.py b/app/admin/routers/cps.py
index 5eae8fe..71b7078 100644
--- a/app/admin/routers/cps.py
+++ b/app/admin/routers/cps.py
@@ -10,7 +10,7 @@ import time
 from datetime import datetime, timedelta, timezone
 from typing import Annotated
 
-from fastapi import APIRouter, Depends, HTTPException, Query, Request
+from fastapi import APIRouter, Depends, File, HTTPException, Query, Request, UploadFile
 
 from app.admin.audit import write_audit
 from app.admin.deps import AdminDb, get_client_ip, get_current_admin, require_role
@@ -30,6 +30,7 @@ from app.admin.schemas.cps import (
     CpsReferralLinksRequest,
     CpsStatsOut,
 )
+from app.core import media
 from app.core.config import settings
 from app.integrations import meituan
 from app.integrations.meituan import MeituanCpsError
@@ -154,10 +155,12 @@ def create_activity(
         if not body.payload:
             label = "淘口令" if body.platform == "taobao" else "推广链接"
             raise HTTPException(status_code=400, detail=f"{body.platform} 活动需填{label}")
+        if body.platform == "taobao" and not body.image_url:
+            raise HTTPException(status_code=400, detail="淘宝活动需提供落地页图(上传或选已有)")
     activity = cps_repo.create_activity(
         db, name=body.name, platform=body.platform, act_id=body.act_id,
         product_view_sign=body.product_view_sign, payload=body.payload,
-        remark=body.remark, commit=False,
+        image_url=media.to_abs_media_url(body.image_url), remark=body.remark, commit=False,
     )
     write_audit(
         db, admin, action="cps.activity.create", target_type="cps_activity", target_id=activity.id,
@@ -169,6 +172,24 @@ def create_activity(
     return CpsActivityOut.model_validate(activity)
 
 
+@router.post("/upload-image", summary="上传活动落地页图(返回绝对 URL)")
+async def upload_activity_image(
+    admin: Annotated[AdminUser, Depends(require_role("operator"))],
+    file: UploadFile = File(..., description="落地页图(jpeg/png/webp,≤5MB)"),
+) -> dict:
+    data = await file.read()
+    try:
+        url = media.save_cps_image(admin.id, data)
+    except media.MediaError as e:
+        raise HTTPException(status_code=400, detail=str(e)) from e
+    return {"url": media.to_abs_media_url(url)}
+
+
+@router.get("/activity-images", summary="已有活动落地页图(供新建复用选择)")
+def activity_images(db: AdminDb) -> dict:
+    return {"images": cps_repo.list_activity_images(db)}
+
+
 # ───────────── 生成链接(批量,按平台分支) ─────────────
 def _gen_one_link(db, group: CpsGroup, activity: CpsActivity):
     """给一个活动生成一条落地页 link。美团:转链拿短链(需群 sid);淘宝/京东:用 payload。"""
diff --git a/app/admin/schemas/cps.py b/app/admin/schemas/cps.py
index 5ca7dbb..4e57c6c 100644
--- a/app/admin/schemas/cps.py
+++ b/app/admin/schemas/cps.py
@@ -52,6 +52,7 @@ class CpsActivityOut(BaseModel):
     act_id: str | None = None
     product_view_sign: str | None = None
     payload: str | None = None  # 淘宝淘口令 / 京东链接
+    image_url: str | None = None  # 淘宝落地页图(绝对 URL)
     status: str
     remark: str | None = None
     created_at: datetime
@@ -65,6 +66,8 @@ class CpsActivityCreate(BaseModel):
     product_view_sign: str | None = Field(default=None, max_length=128)
     # 淘宝:整段淘口令文本 / 京东:推广链接
     payload: str | None = Field(default=None, max_length=4096)
+    # 淘宝落地页图(绝对/相对 URL;淘宝必填,由 router 校验)
+    image_url: str | None = Field(default=None, max_length=512)
     remark: str | None = Field(default=None, max_length=256)
 
 
diff --git a/app/api/v1/cps_redirect.py b/app/api/v1/cps_redirect.py
index 0c604dd..9be15e6 100644
--- a/app/api/v1/cps_redirect.py
+++ b/app/api/v1/cps_redirect.py
@@ -6,13 +6,16 @@
 """
 from __future__ import annotations
 
+import html
 import json
 
 from fastapi import APIRouter, Depends, Request
 from fastapi.responses import HTMLResponse, RedirectResponse
 from sqlalchemy.orm import Session
 
+from app.core import media
 from app.db.session import get_db
+from app.models.cps_activity import CpsActivity
 from app.models.cps_link import CpsLink
 from app.repositories import cps_link as cps_link_repo
 
@@ -21,6 +24,9 @@ router = APIRouter(tags=["cps-redirect"])
 # code 不存在/失效时的兜底落地
 _FALLBACK_URL = "https://www.meituan.com/"
 
+# 淘宝活动未设图时的兜底主视觉(存量已回填,基本只在老 link/异常时触发)
+_DEFAULT_TAOBAO_IMAGE = "/media/taobao_landing.jpg"
+
 
 def _client_ip(request: Request) -> str | None:
     xff = request.headers.get("x-forwarded-for")
@@ -46,7 +52,9 @@ def cps_landing(code: str, request: Request, db: Session = Depends(get_db)):
         return RedirectResponse(_FALLBACK_URL, status_code=302)
     _record(db, link, request, "visit")
     if link.platform == "taobao":
-        return HTMLResponse(_taobao_landing_html(link.target_url))
+        activity = db.get(CpsActivity, link.activity_id)
+        image_url = (activity.image_url if activity else None) or _DEFAULT_TAOBAO_IMAGE
+        return HTMLResponse(_taobao_landing_html(link.target_url, image_url))
     # 美团短链 / 京东链接:直接 302 跳
     return RedirectResponse(link.target_url, status_code=302)
 
@@ -59,9 +67,18 @@ def cps_copy(code: str, request: Request, db: Session = Depends(get_db)) -> dict
     return {"ok": True}
 
 
-def _taobao_landing_html(token: str) -> str:
-    """淘宝落地页 H5(主视觉为设计图 /media/taobao_landing.jpg,复制淘口令按钮在 75% 屏高)。token 安全嵌入 JS。"""
-    return _TAOBAO_HTML.replace("__TOKEN_JS__", json.dumps(token))
+def _taobao_landing_html(token: str, image_url: str) -> str:
+    """淘宝落地页 H5(主视觉图按活动传入,复制淘口令按钮在 75% 屏高)。
+
+    image_url 转绝对(落地页 coupon 域,相对也可达,绝对更稳)后经 html.escape 嵌入
+    <img src>(防属性注入);token 经 json.dumps 安全嵌入 JS。
+    """
+    safe_img = html.escape(media.to_abs_media_url(image_url) or image_url, quote=True)
+    return (
+        _TAOBAO_HTML
+        .replace("__IMAGE_URL__", safe_img)
+        .replace("__TOKEN_JS__", json.dumps(token))
+    )
 
 
 _TAOBAO_HTML = """<!DOCTYPE html>
@@ -82,7 +99,7 @@ body{font-family:-apple-system,"PingFang SC",sans-serif;background:#fff0ef;color
 </style>
 </head>
 <body>
-<img class="hero" src="/media/taobao_landing.jpg" alt="淘宝闪购 天天领红包">
+<img class="hero" src="__IMAGE_URL__" alt="淘宝闪购 天天领红包">
 <div class="btn-wrap"><button class="btn" onclick="copyToken()">复制口令去淘宝领红包</button></div>
 <div class="toast" id="toast"></div>
 <script>
diff --git a/app/core/media.py b/app/core/media.py
index e7e2611..accce69 100644
--- a/app/core/media.py
+++ b/app/core/media.py
@@ -67,6 +67,23 @@ def save_report_image(user_id: int, data: bytes) -> str:
     return _save_image("price_report", user_id, data)
 
 
+def save_cps_image(admin_id: int, data: bytes) -> str:
+    """保存 CPS 活动落地页图,返回相对 URL(`/media/cps/<file>`)。admin_id 入文件名便于追溯。"""
+    return _save_image("cps", admin_id, data)
+
+
+def to_abs_media_url(rel_url: str | None) -> str | None:
+    """相对 `/media/...` → 基于 CPS_REDIRECT_BASE 的绝对 URL(CPS 落地页域名,跨域可访问)。
+
+    已是绝对 URL / 空 / base 未配(dev) 时原样返回。CPS 活动图入库前转绝对,使落地页
+    (coupon 域)与 admin-web(另一域,不 serve /media)都能直接 <img src> 加载。
+    """
+    if not rel_url or rel_url.startswith(("http://", "https://")):
+        return rel_url
+    base = settings.CPS_REDIRECT_BASE.rstrip("/")
+    return f"{base}{rel_url}" if base else rel_url
+
+
 def delete_avatar(url: str | None) -> None:
     """删除本服务托管的旧头像文件;外部 URL(如微信头像)或空值不处理。"""
     prefix = f"{settings.MEDIA_URL_PREFIX}/avatars/"
diff --git a/app/models/cps_activity.py b/app/models/cps_activity.py
index 383f854..e650cca 100644
--- a/app/models/cps_activity.py
+++ b/app/models/cps_activity.py
@@ -26,6 +26,8 @@ class CpsActivity(Base):
     product_view_sign: Mapped[str | None] = mapped_column(String(128), nullable=True)
     # 淘宝:整段淘口令文本(落地页原样复制);京东:推广链接(落地页 302 跳)。美团不用这个(用 act_id)。
     payload: Mapped[str | None] = mapped_column(Text, nullable=True)
+    # 淘宝落地页主视觉图(绝对 URL,基于 CPS_REDIRECT_BASE)。运营建活动时上传/选已有,落地页按活动展示。
+    image_url: Mapped[str | None] = mapped_column(String(512), nullable=True)
     status: Mapped[str] = mapped_column(String(20), nullable=False, default="active")  # active | archived
     remark: Mapped[str | None] = mapped_column(String(256), nullable=True)
     created_at: Mapped[datetime] = mapped_column(