合并 main 并解决 API 文档冲突

app/admin/main.py

@@ -26,12 +26,14 @@ from app.admin.routers.cps import router as cps_router
 from app.admin.routers.dashboard import router as dashboard_router
 from app.admin.routers.device_liveness import router as device_liveness_router
 from app.admin.routers.ops_stat_config import router as ops_stat_config_router
+from app.admin.routers.analytics_health import router as analytics_health_router
 from app.admin.routers.event_logs import router as event_logs_router
 from app.admin.routers.feedback import router as feedback_router
 from app.admin.routers.feedback_qr import router as feedback_qr_router
 from app.admin.routers.onboarding import router as onboarding_router
 from app.admin.routers.ops_marquee_seed import router as ops_marquee_seed_router
 from app.admin.routers.price_report import router as price_report_router
+from app.admin.routers.roles import router as roles_router
 from app.admin.routers.users import router as users_router
 from app.admin.routers.wallet import router as wallet_router
 from app.admin.routers.withdraw import router as withdraw_router
@@ -96,8 +98,10 @@ admin_app.include_router(withdraw_router)
 admin_app.include_router(price_report_router)
 admin_app.include_router(feedback_router)
 admin_app.include_router(event_logs_router)
+admin_app.include_router(analytics_health_router)
 admin_app.include_router(feedback_qr_router)
 admin_app.include_router(admins_router)
+admin_app.include_router(roles_router)
 admin_app.include_router(audit_router)
 admin_app.include_router(config_router)
 admin_app.include_router(comparison_router)

app/admin/permissions.py

@@ -0,0 +1,83 @@
+"""admin 后台「页面权限目录」—— RBAC 的权限侧单一真源。
+
+一个权限 = 一个页面(= 左侧导航项)。角色持有一组 page key,登录后左侧只展示这些页(见前端
+layout.tsx 按 pages 过滤导航)。key 必须与前端路由一级对齐(/dashboard → "dashboard")。
+
+super_admin 为内建全权角色,恒可见全部页(effective_pages 特判)。新增页面 = 这里加一条 +
+前端导航加对应项(key 一致即可被各角色勾选可见)。
+"""
+from __future__ import annotations
+
+SUPER_ADMIN_ROLE = "super_admin"
+# 「自定义」哨兵角色:不是 admin_role 表里的行,而是标记「这个人的可见页由 pages_override 决定」。
+# admin_user.role == CUSTOM_ROLE 时,有效可见页取 admin_user.pages_override(见 auth._admin_out_with_pages)。
+CUSTOM_ROLE = "custom"
+
+# 分组镜像前端导航(app/(main)/layout.tsx 的 NAV_GROUPS);key = 路由一级
+PERMISSION_CATALOG: list[dict] = [
+    {"group": "看板", "pages": [
+        {"key": "dashboard", "label": "数据大盘"},
+        {"key": "coupon-data", "label": "领券数据"},
+        {"key": "ad-revenue-report", "label": "广告收益"},
+        {"key": "comparison-records", "label": "比价记录"},
+        {"key": "cps", "label": "CPS收益"},
+        {"key": "device-liveness", "label": "设备存活"},
+    ]},
+    {"group": "奖励审核", "pages": [
+        {"key": "withdraws", "label": "提现审核"},
+        {"key": "price-reports", "label": "低价审核"},
+        {"key": "feedbacks", "label": "用户反馈"},
+    ]},
+    {"group": "数据配置", "pages": [
+        {"key": "config", "label": "系统配置"},
+        {"key": "ad-revenue", "label": "广告配置"},
+        {"key": "users", "label": "用户管理"},
+    ]},
+    {"group": "其他", "pages": [
+        {"key": "admins", "label": "权限管理"},
+        {"key": "event-logs", "label": "埋点日志"},
+        {"key": "audit-logs", "label": "审计日志"},
+    ]},
+]
+
+# 全部页面 key(super_admin 有效可见 = 此全集;也用于校验角色 pages 合法性)
+ALL_PAGE_KEYS: list[str] = [p["key"] for g in PERMISSION_CATALOG for p in g["pages"]]
+_ALL_SET = set(ALL_PAGE_KEYS)
+
+# 内建角色定义(种子 / ensure 兜底的单一真源):(key, 中文展示名, 默认可见页)。
+# 页集对齐 Prototypes/dashboard/permissions.md 的 ROLES;super_admin 恒全权(pages 空、bypass)。
+# key 承重(require_role / admin_user.role),勿改;label 为 UI 展示名。
+BUILTIN_ROLES: list[dict] = [
+    {"name": SUPER_ADMIN_ROLE, "label": "管理员", "pages": []},
+    {"name": "operator", "label": "运营", "pages": [
+        "dashboard", "coupon-data", "ad-revenue-report", "comparison-records",
+        "cps", "device-liveness", "price-reports", "feedbacks",
+    ]},
+    {"name": "finance", "label": "财务", "pages": [
+        "dashboard", "ad-revenue-report", "cps", "withdraws",
+    ]},
+    {"name": "tech", "label": "技术", "pages": [
+        "dashboard", "device-liveness", "config", "ad-revenue", "event-logs", "audit-logs",
+    ]},
+]
+
+# 内建 key → 中文展示名(展示 / 自愈用)
+BUILTIN_LABELS: dict[str, str] = {r["name"]: r["label"] for r in BUILTIN_ROLES}
+
+
+def sanitize_pages(pages: list[str] | None) -> list[str]:
+    """过滤掉不在目录里的 key(去重、保序),防脏数据/目录收缩后的悬空 key。"""
+    seen: set[str] = set()
+    out: list[str] = []
+    for k in pages or []:
+        if k in _ALL_SET and k not in seen:
+            seen.add(k)
+            out.append(k)
+    return out
+
+
+def effective_pages(role_name: str, role_pages: list[str] | None) -> list[str]:
+    """某角色的有效可见页:super_admin → 全部;其余 → 其 pages 与目录取交(自愈悬空 key)。"""
+    if role_name == SUPER_ADMIN_ROLE:
+        return list(ALL_PAGE_KEYS)
+    return sanitize_pages(role_pages)

app/admin/repositories/ad_revenue.py

@@ -385,10 +385,33 @@ def ad_revenue_report(
         for k, v in type_map.items()
     }
 
-    # DAU:复用大盘「今日活跃」口径(stats.today_dau,last_login_at)。该口径只能算今日,
-    # 故仅当查询=今日单天时给值;历史 / 多天区间返回 None,前端显示「-」。
-    is_today = date_from == date_to == rewards.cn_today().isoformat()
-    dau = admin_stats.today_dau(db) if is_today else None
+    # 分场景小计(按 feed_scene:展示条数 + 预估收益),同 type_stats 基于全量 events——
+    # 供数据大盘「领券广告 / 比价广告」卡用。此前大盘是在分页 items 里按 feed_scene 现算,
+    # 2026-07-02 起信息流逐条展示行(唯一带收益 + 场景的行)不再进主表 items,现算恒为 0;
+    # 改为服务端在全量上聚合下发(也顺带不受 limit 分页截断影响)。feed_scene 为空(激励视频 /
+    # 旧数据)不计入任何场景桶。
+    scene_map: dict[str, dict] = {}
+    for e in events:
+        sc = e.get("feed_scene")
+        if not sc:
+            continue
+        s = scene_map.get(sc)
+        if s is None:
+            s = {"impressions": 0, "revenue_yuan": 0.0}
+            scene_map[sc] = s
+        s["impressions"] += e["impressions"]
+        s["revenue_yuan"] += e["revenue_yuan"]
+    scene_stats = {
+        k: {"impressions": v["impressions"], "revenue_yuan": round(v["revenue_yuan"], 6)}
+        for k, v in scene_map.items()
+    }
+
+    # DAU:复用数据大盘活跃用户口径(登录 + 开始比价 + 开始领券,按用户去重),按所选日期区间
+    # 统计(含今日),历史 / 多天区间同样有值。ARPU = 区间预估收益 ÷ 区间活跃用户。全局口径,
+    # 不随 user / ad_type / feed_scene / app_env 筛选变化(活跃用户口径无这些维度)。
+    dau = admin_stats.period_active_dau(
+        db, _date.fromisoformat(date_from), _date.fromisoformat(date_to)
+    )
 
     # 主表「逐行」= 单次广告行为(2026-07 按「一次比价/领券放一块」聚合):激励视频 = 一次观看一行(展示+发奖
     # 按 ad_session_id 合并);一次比价 / 一次领券 = 该次整场多条广告按 ad_session_id 聚成一行(展开看逐条)。
@@ -416,6 +439,7 @@ def ad_revenue_report(
         "daily": daily,
         "hourly": hourly,
         "type_stats": type_stats,
+        "scene_stats": scene_stats,
         "dau": dau,
         "items": main_rows[offset:offset + limit],
     }

app/admin/repositories/admin_role.py

@@ -0,0 +1,81 @@
+"""admin_role 表 CRUD + 「角色 → 有效可见页」解析。"""
+from __future__ import annotations
+
+from sqlalchemy import select
+from sqlalchemy.orm import Session
+
+from app.admin.permissions import (
+    ALL_PAGE_KEYS,
+    BUILTIN_ROLES,
+    SUPER_ADMIN_ROLE,
+    sanitize_pages,
+)
+from app.models.admin_role import AdminRole
+
+
+def ensure_builtin_roles(db: Session) -> None:
+    """空表时播种内建角色(管理员/运营/财务/技术)。幂等:表非空即 no-op。
+    给 create_all 环境(测试 / 未跑迁移的全新库)兜底,迁移已播种则不重复。
+    仅 super_admin 为 is_builtin(锁定不可改删);运营/财务/技术可编辑页/删除。"""
+    if db.execute(select(AdminRole.id).limit(1)).first() is not None:
+        return
+    db.add_all([
+        AdminRole(
+            name=r["name"], label=r["label"], pages=list(r["pages"]),
+            is_builtin=(r["name"] == SUPER_ADMIN_ROLE),
+        )
+        for r in BUILTIN_ROLES
+    ])
+    db.commit()
+
+
+def list_roles(db: Session) -> list[AdminRole]:
+    ensure_builtin_roles(db)
+    # super_admin(内建)恒排最前,其余按创建序
+    return list(
+        db.execute(
+            select(AdminRole).order_by(AdminRole.is_builtin.desc(), AdminRole.id)
+        ).scalars().all()
+    )
+
+
+def get_role(db: Session, name: str) -> AdminRole | None:
+    return db.execute(
+        select(AdminRole).where(AdminRole.name == name)
+    ).scalar_one_or_none()
+
+
+def create_role(db: Session, *, name: str, label: str, pages: list[str]) -> AdminRole:
+    # 自定义角色:name(key)= label = 用户输入的名称
+    role = AdminRole(name=name, label=label, pages=sanitize_pages(pages), is_builtin=False)
+    db.add(role)
+    db.commit()
+    db.refresh(role)
+    return role
+
+
+def update_role(
+    db: Session, role: AdminRole, *, label: str | None = None, pages: list[str] | None = None
+) -> AdminRole:
+    # 只改展示名 label + 可见页;name(key)不可变(admin_user.role / require_role 承重)
+    if label is not None:
+        role.label = label
+    if pages is not None:
+        role.pages = sanitize_pages(pages)
+    db.commit()
+    db.refresh(role)
+    return role
+
+
+def delete_role(db: Session, role: AdminRole) -> None:
+    db.delete(role)
+    db.commit()
+
+
+def effective_pages_of(db: Session, role_name: str) -> list[str]:
+    """某角色名的有效可见页:super_admin → 全部;其余 → 查表 pages 与目录取交。"""
+    if role_name == SUPER_ADMIN_ROLE:
+        return list(ALL_PAGE_KEYS)
+    ensure_builtin_roles(db)
+    role = get_role(db, role_name)
+    return sanitize_pages(role.pages if role else None)

app/admin/repositories/admin_user.py

@@ -20,12 +20,23 @@ def get_by_username(db: Session, username: str) -> AdminUser | None:
 
 
 def create_admin(
-    db: Session, *, username: str, password: str, role: str = "operator"
+    db: Session,
+    *,
+    username: str,
+    password: str,
+    role: str = "operator",
+    plain_password: str | None = None,
+    pages_override: list[str] | None = None,
 ) -> AdminUser:
+    """建管理员。plain_password 非空则额外留存明文(后台 UI 建的账号传,供权限管理页复看);
+    脚本/起后台建账号不传(留 None → 前端不显示密码)。
+    pages_override:role=="custom" 时传专属可见页 key 列表;普通角色为 None。"""
     admin = AdminUser(
         username=username,
         password_hash=hash_password(password),
         role=role,
+        plain_password=plain_password,
+        pages_override=pages_override,
     )
     db.add(admin)
     db.commit()

app/admin/repositories/analytics_health.py

@@ -0,0 +1,146 @@
+"""埋点健康度聚合(埋点成功率 / 上报成功率)。
+
+只存原始累计快照,查询时在 Python 侧差分聚合(admin 低频、量级小,跨 PG/SQLite 无方言坑;
+与 cps.py / coupon_data.py 同款约定)。差分按 (device_id, epoch_id, event) 分区、created_at
+升序,相邻做差、负值夹 0;每增量按其快照 created_at 归入北京天桶。
+"""
+from __future__ import annotations
+
+from collections import defaultdict
+from datetime import UTC, datetime
+
+from sqlalchemy import func, select
+from sqlalchemy.orm import Session
+
+from app.core import rewards
+from app.models.analytics_selfstat import AnalyticsSelfStat as H
+from app.models.analytics_selfstat import AnalyticsSelfStatEvent as E
+
+_COUNTS = ("attempted", "drop_capture", "delivered", "drop_undelivered")
+
+
+def diff_snapshots(rows: list[dict]) -> list[dict]:
+    """累计快照行 → 每快照增量行(纯逻辑)。
+
+    rows 每行含 device_id/epoch_id/event/created_at/app_ver/oem/os + 四个累计计数。
+    返回每行含 dims + created_at + 四个增量 d_*(分区首行增量=累计值;负值夹 0)。
+    """
+    parts: dict[tuple, list[dict]] = defaultdict(list)
+    for r in rows:
+        parts[(r["device_id"], r["epoch_id"], r["event"])].append(r)
+
+    out: list[dict] = []
+    for group in parts.values():
+        group.sort(key=lambda r: (r["created_at"], r.get("id", 0)))
+        prev = {k: 0 for k in _COUNTS}
+        for r in group:
+            deltas = {f"d_{k}": max(0, int(r[k]) - prev[k]) for k in _COUNTS}
+            out.append({
+                "device_id": r["device_id"], "epoch_id": r["epoch_id"], "event": r["event"],
+                "created_at": r["created_at"], "app_ver": r["app_ver"],
+                "oem": r["oem"], "os": r["os"], **deltas,
+            })
+            prev = {k: int(r[k]) for k in _COUNTS}
+    return out
+
+
+def _cn_day(dt: datetime) -> str:
+    """created_at(UTC 口径)→ 北京日期字符串 YYYY-MM-DD。naive 当 UTC,tz-aware 直接换算。"""
+    if dt.tzinfo is None:
+        dt = dt.replace(tzinfo=UTC)
+    return dt.astimezone(rewards.CN_TZ).date().isoformat()
+
+
+def _rates(sums: dict) -> dict:
+    """由四个增量和派生两段率(分母 0 → None)。"""
+    persisted_denom = sums["attempted"]
+    report_denom = sums["delivered"] + sums["drop_undelivered"]
+    return {
+        **sums,
+        "track_success_rate": (
+            (sums["attempted"] - sums["drop_capture"]) / persisted_denom
+            if persisted_denom else None
+        ),
+        "report_success_rate": (
+            sums["delivered"] / report_denom if report_denom else None
+        ),
+    }
+
+
+def _sum_deltas(deltas: list[dict]) -> dict:
+    return {k: sum(d[f"d_{k}"] for d in deltas) for k in _COUNTS}
+
+
+def _fetch_rows(db: Session, date_from: datetime, date_to: datetime) -> list[dict]:
+    """取 [from, to) 区间行 + 每分区在 from 左侧的最后一条基线行(供第一条区间增量做差)。"""
+    cols = (
+        H.id, H.device_id, H.epoch_id, E.event, H.created_at,
+        H.app_ver, H.oem, H.os,
+        E.attempted, E.drop_capture, E.delivered, E.drop_undelivered,
+    )
+    in_range = db.execute(
+        select(*cols).join(E, E.snapshot_id == H.id)
+        .where(H.created_at >= date_from, H.created_at < date_to)
+    ).mappings().all()
+
+    # 注:基线子查询无下界扫 from 左侧全量(spec §7 已接受的取舍;量级变大再上物化 rollup)。
+    # 用 max(id) 而非 max(created_at) 选"最新一条":id 严格单调,避免 SQLite 秒级时间戳撞车时选歧义。
+    sub = (
+        select(H.device_id, H.epoch_id, E.event, func.max(H.id).label("max_id"))
+        .join(E, E.snapshot_id == H.id)
+        .where(H.created_at < date_from)
+        .group_by(H.device_id, H.epoch_id, E.event)
+        .subquery()
+    )
+    baseline = db.execute(
+        select(*cols).join(E, E.snapshot_id == H.id).join(
+            sub, sub.c.max_id == H.id
+        )
+    ).mappings().all()
+
+    return [dict(r) for r in list(baseline) + list(in_range)]
+
+
+def _in_range_deltas(db: Session, date_from: datetime, date_to: datetime) -> list[dict]:
+    """差分后只保留 created_at ∈ [from, to) 的增量(基线行被差分用后丢弃)。
+
+    Python 侧过滤需对齐 tz 口径:SQLite 返回 naive UTC,PG 返回 aware UTC。
+    统一转成 naive UTC 再比较,兼容两种后端。
+    """
+    def _to_naive_utc(dt: datetime) -> datetime:
+        if dt.tzinfo is not None:
+            return dt.astimezone(UTC).replace(tzinfo=None)
+        return dt
+
+    from_naive = _to_naive_utc(date_from)
+    to_naive = _to_naive_utc(date_to)
+    deltas = diff_snapshots(_fetch_rows(db, date_from, date_to))
+    return [d for d in deltas if from_naive <= _to_naive_utc(d["created_at"]) < to_naive]
+
+
+def overview(db: Session, date_from: datetime, date_to: datetime) -> dict:
+    deltas = _in_range_deltas(db, date_from, date_to)
+    return _rates(_sum_deltas(deltas))
+
+
+def trend(db: Session, date_from: datetime, date_to: datetime) -> list[dict]:
+    deltas = _in_range_deltas(db, date_from, date_to)
+    by_day: dict[str, list[dict]] = defaultdict(list)
+    for d in deltas:
+        by_day[_cn_day(d["created_at"])].append(d)
+    return [
+        {"day": day, **_rates(_sum_deltas(items))}
+        for day, items in sorted(by_day.items())
+    ]
+
+
+def breakdown(db: Session, date_from: datetime, date_to: datetime, dim: str) -> list[dict]:
+    if dim not in ("event", "app_ver", "oem"):
+        raise ValueError(f"invalid dim: {dim!r}")
+    deltas = _in_range_deltas(db, date_from, date_to)
+    by_key: dict[str, list[dict]] = defaultdict(list)
+    for d in deltas:
+        by_key[d.get(dim) or "(unknown)"].append(d)
+    rows = [{"key": key, **_rates(_sum_deltas(items))} for key, items in by_key.items()]
+    rows.sort(key=lambda r: (r["report_success_rate"] is None, r["report_success_rate"] or 0.0))
+    return rows

app/admin/repositories/coupon_data.py

@@ -5,17 +5,21 @@
 - 发起数 = 区间内全部 session(含 started/completed/failed/abandoned),= 流失统计的基数。
 - 完成数 / 耗时均值 / 分位 = 仅 status==completed 子集(成功跑完才有可比的"领券耗时")。
 - summary/daily/hourly/total 在全量上算,不受分页;items 为排序后当前页。
+- 另含 coupon_slot_report(数据源 coupon_claim_record):按 coupon_id「按券成功率」表,见设计 §13。
 """
 from __future__ import annotations
 
-from datetime import UTC, date as _date, datetime
+from datetime import UTC, datetime
+from datetime import date as _date
 
-from sqlalchemy import func, or_, select
+from sqlalchemy import case, func, or_, select
 from sqlalchemy.orm import Session
 
 from app.core import rewards
-from app.models.coupon_state import CouponSession
+from app.models.coupon_state import CouponClaimRecord, CouponSession
 from app.models.user import User
+from app.repositories import ad_ecpm as crud_ecpm
+from app.repositories.coupon_state import DEFAULT_PLATFORMS, coupon_id_to_platform
 
 
 def _cn_hour(dt: datetime) -> int:
@@ -42,7 +46,47 @@ def _avg(vals: list[int]) -> int | None:
     return round(sum(vals) / len(vals)) if vals else None
 
 
-def _session_to_row(r, phone: str | None = None, nickname: str | None = None) -> dict:
+def _success_rates(rows: list) -> dict:
+    """平台粒度成功率(见 docs/guides/领券成功率指标-设计与埋点.md §3/§12):
+
+    - sel(s) = 勾选平台(`platforms` 空 → 全领三档 DEFAULT_PLATFORMS);
+    - succ(s) = `platform_success` ∩ sel(至少领到一张的平台);
+    - ② 整单成功率 = #{sel⊆succ 且 sel≠∅} / 发起数;
+    - ③ 点位成功率 = Σ|succ| / Σ|sel|;per_platform[p] = 勾了 p 且成功 / 勾了 p。
+    基数含全部 session(started/completed/failed/abandoned),与「发起数」同基数。
+    """
+    started = len(rows)
+    full_success = 0
+    point_success = 0
+    point_total = 0
+    per_succ = {p: 0 for p in DEFAULT_PLATFORMS}
+    per_total = {p: 0 for p in DEFAULT_PLATFORMS}
+    for r in rows:
+        sel = set(r.platforms) if r.platforms else set(DEFAULT_PLATFORMS)
+        succ = set(r.platform_success or []) & sel
+        point_success += len(succ)
+        point_total += len(sel)
+        if sel and succ == sel:
+            full_success += 1
+        for p in sel:
+            if p in per_total:  # 只统计三档已知平台;未知/非法平台 id 不进 per_platform
+                per_total[p] += 1
+                if p in succ:
+                    per_succ[p] += 1
+    return {
+        "full_success_count": full_success,
+        "full_success_rate": round(full_success / started, 4) if started else None,
+        "point_success_count": point_success,
+        "point_total_count": point_total,
+        "point_success_rate": round(point_success / point_total, 4) if point_total else None,
+        "per_platform": {
+            p: (round(per_succ[p] / per_total[p], 4) if per_total[p] else None)
+            for p in DEFAULT_PLATFORMS
+        },
+    }
+
+
+def _session_to_row(r, phone: str | None = None, nickname: str | None = None, ad_revenue_yuan: float = 0.0) -> dict:
     """CouponSession ORM → 明细行 dict(主表「领券数据」与「用户全部领券」抽屉共用)。"""
     return {
         "id": r.id,
@@ -61,6 +105,7 @@ def _session_to_row(r, phone: str | None = None, nickname: str | None = None) ->
         "started_at": r.started_at,
         "claimed_count": r.claimed_count,
         "trace_url": r.trace_url,
+        "ad_revenue_yuan": ad_revenue_yuan,
     }
 
 
@@ -84,6 +129,7 @@ def coupon_data_report(
     date_to: str,
     user: str | None = None,
     app_env: str | None = None,
+    statuses: list[str] | None = None,
     granularity: str = "day",
     limit: int = 500,
     offset: int = 0,
@@ -93,6 +139,8 @@ def coupon_data_report(
 
     - user:手机号/昵称模糊搜(匹配不到任何用户 → 空结果)。
     - app_env:prod/dev 精确;None=全部。
+    - statuses:领券状态多选(started/completed/failed/abandoned);None/空=全部。整个视图
+      (汇总/成功率/趋势/明细)按选中状态算,与 app_env 同级过滤(方案 A)。
     - sort:time=发起时刻倒序(默认) / elapsed=全程耗时倒序(None 末尾)。
     """
     by_hour = granularity == "hour"
@@ -115,6 +163,8 @@ def coupon_data_report(
     )
     if app_env is not None:
         stmt = stmt.where(CouponSession.app_env == app_env)
+    if statuses:
+        stmt = stmt.where(CouponSession.status.in_(statuses))
     if user_ids is not None:
         stmt = stmt.where(CouponSession.user_id.in_(user_ids))
     rows = list(db.execute(stmt).scalars())
@@ -131,6 +181,7 @@ def coupon_data_report(
         "p50_ms": _percentile(completed_elapsed, 50),
         "p95_ms": _percentile(completed_elapsed, 95),
         "p99_ms": _percentile(completed_elapsed, 99),
+        **_success_rates(rows),
     }
 
     # ── 按天趋势(柱=发起/完成数,线=平均耗时)──
@@ -197,10 +248,11 @@ def coupon_data_report(
                 select(User.id, User.phone, User.nickname).where(User.id.in_(uids))
             ).all()
         }
+    rev_map = crud_ecpm.revenue_yuan_by_trace(db, [r.trace_id for r in page])
     items = []
     for r in page:
         phone, nickname = user_map.get(r.user_id, (None, None)) if r.user_id is not None else (None, None)
-        items.append(_session_to_row(r, phone, nickname))
+        items.append(_session_to_row(r, phone, nickname, ad_revenue_yuan=rev_map.get(r.trace_id, 0.0)))
 
     return {
         "summary": summary,
@@ -222,4 +274,57 @@ def coupon_user_records(db: Session, *, user_id: int, limit: int = 100) -> dict:
     total = db.execute(
         select(func.count()).select_from(CouponSession).where(CouponSession.user_id == user_id)
     ).scalar_one()
-    return {"items": [_session_to_row(r) for r in rows], "total": int(total)}
+    rev_map = crud_ecpm.revenue_yuan_by_trace(db, [r.trace_id for r in rows])
+    return {
+        "items": [_session_to_row(r, ad_revenue_yuan=rev_map.get(r.trace_id, 0.0)) for r in rows],
+        "total": int(total),
+    }
+
+
+_SLOT_OK = ("success", "already_claimed")
+_SLOT_TRIED = ("success", "already_claimed", "failed")
+
+
+def coupon_slot_report(
+    db: Session, *, date_from: str, date_to: str, app_env: str | None = None
+) -> dict:
+    """按 coupon_id(具体券)聚合成功率(见 docs/guides/领券成功率指标-设计与埋点.md §13)。
+
+    数据源 coupon_claim_record(粒度=设备-天,唯一键 device+coupon+day)。
+    - 尝试 = status ∈ {success, already_claimed, failed}(skipped 排除);
+    - 成功 = status ∈ {success, already_claimed};成功率 = 成功/尝试;
+    - claim_date 区间 + app_env(None=全部)过滤;按 tried 倒序返回。
+    """
+    d_from = _date.fromisoformat(date_from)
+    d_to = _date.fromisoformat(date_to)
+    ok = case((CouponClaimRecord.status.in_(_SLOT_OK), 1), else_=0)
+    stmt = (
+        select(
+            CouponClaimRecord.coupon_id,
+            func.max(CouponClaimRecord.coupon_name).label("coupon_name"),
+            func.count().label("tried"),
+            func.sum(ok).label("succeeded"),
+        )
+        .where(
+            CouponClaimRecord.claim_date >= d_from,
+            CouponClaimRecord.claim_date <= d_to,
+            CouponClaimRecord.status.in_(_SLOT_TRIED),
+        )
+        .group_by(CouponClaimRecord.coupon_id)
+    )
+    if app_env is not None:
+        stmt = stmt.where(CouponClaimRecord.app_env == app_env)
+    items = []
+    for coupon_id, coupon_name, tried, succeeded in db.execute(stmt).all():
+        tried = int(tried or 0)
+        succeeded = int(succeeded or 0)
+        items.append({
+            "coupon_id": coupon_id,
+            "coupon_name": coupon_name,
+            "platform": coupon_id_to_platform(coupon_id),
+            "tried": tried,
+            "succeeded": succeeded,
+            "success_rate": round(succeeded / tried, 4) if tried else None,
+        })
+    items.sort(key=lambda x: (-x["tried"], x["coupon_id"]))
+    return {"items": items}

app/admin/repositories/cps.py

@@ -51,7 +51,27 @@ def _yuan_to_cents(v: object) -> int | None:
 
 def _ts_to_dt(ts: object) -> datetime | None:
     """秒级时间戳 → tz-aware UTC datetime(绝对时刻,前端按北京展示)。"""
-    if not ts:
+    if ts is None:
+        return None
+    if isinstance(ts, datetime):
+        return ts if ts.tzinfo else ts.replace(tzinfo=_BJ_TZ).astimezone(timezone.utc)
+    s = str(ts).strip()
+    if not s or s.lower() == "null":
+        return None
+    try:
+        seconds = float(Decimal(s))
+    except (InvalidOperation, ValueError):
+        return None
+    if seconds == 0:
+        return None
+    # 美团文档是秒级时间戳，这里顺手兼容毫秒/微秒，避免上游格式变化导致时间再次落空。
+    if abs(seconds) > 10_000_000_000_000:
+        seconds /= 1_000_000
+    elif abs(seconds) > 10_000_000_000:
+        seconds /= 1_000
+    try:
+        return datetime.fromtimestamp(seconds, tz=timezone.utc)
+    except (OverflowError, OSError, ValueError):
         return None
 
 
@@ -83,10 +103,6 @@ def _pick(row: dict[str, Any], *keys: str) -> Any:
         if key in row and row[key] is not None:
             return row[key]
     return None
-    try:
-        return datetime.fromtimestamp(int(ts), tz=timezone.utc)
-    except (ValueError, OSError, TypeError):
-        return None
 
 
 # ───────────── 群 ─────────────

app/admin/repositories/queries.py

@@ -18,12 +18,20 @@ from app.models.ad_reward import AdRewardRecord
 from app.models.admin import AdminAuditLog
 from app.models.analytics_event import AnalyticsEvent
 from app.models.comparison import ComparisonRecord
+from app.models.coupon_state import CouponPromptEngagement
 from app.models.device import DeviceLiveness
 from app.models.feedback import Feedback
 from app.models.onboarding import OnboardingCompletion
 from app.models.price_report import PriceReport
 from app.models.user import User
-from app.models.wallet import CashTransaction, CoinAccount, CoinTransaction, WithdrawOrder
+from app.models.wallet import (
+    CashTransaction,
+    CoinAccount,
+    CoinTransaction,
+    InviteCashTransaction,
+    WithdrawOrder,
+)
+from app.repositories import activity, ad_ecpm
 
 # 折算成可提现现金时,非广告金币来源的排除集(广告单独统计、人工调整不算"赚取")
 _NON_TASK_BIZ_TYPES = ("reward_video", "feed_ad_reward", "admin_grant", "admin_deduct")
@@ -76,6 +84,43 @@ def offset_paginate(
     return items, next_cursor, total
 
 
+def _attach_last_active(db: Session, users: list[User]) -> None:
+    """给本页用户瞬态挂 last_active_at(非 DB 列,供 AdminUserListItem from_attributes 读)。
+
+    口径同 [_last_active_expr];按本页 user_id 批量两次 GROUP BY,防 N+1。
+    """
+    uids = [u.id for u in users]
+    if not uids:
+        return
+    ev_map = dict(
+        db.execute(
+            select(AnalyticsEvent.user_id, func.max(AnalyticsEvent.created_at))
+            .where(
+                AnalyticsEvent.user_id.in_(uids),
+                activity.active_event_condition(),
+            )
+            .group_by(AnalyticsEvent.user_id)
+        ).all()
+    )
+    eng_map = dict(
+        db.execute(
+            select(CouponPromptEngagement.user_id, func.max(CouponPromptEngagement.created_at))
+            .where(
+                CouponPromptEngagement.user_id.in_(uids),
+                CouponPromptEngagement.engage_type == "claim_started",
+            )
+            .group_by(CouponPromptEngagement.user_id)
+        ).all()
+    )
+    for u in users:
+        candidates = [
+            activity.norm_utc(u.created_at),      # baseline 由 last_login_at 改为 created_at(登录不算活跃)
+            activity.norm_utc(ev_map.get(u.id)),
+            activity.norm_utc(eng_map.get(u.id)),
+        ]
+        u.last_active_at = max((c for c in candidates if c is not None), default=None)
+
+
 def list_users(
     db: Session,
     *,
@@ -87,16 +132,30 @@ def list_users(
     created_to: datetime | None = None,
     last_login_from: datetime | None = None,
     last_login_to: datetime | None = None,
+    last_active_from: datetime | None = None,
+    last_active_to: datetime | None = None,
     sort_by: str = "id",
     sort_order: str = "desc",
     limit: int = 20,
     cursor: int | None = None,
 ) -> tuple[list[User], int | None, int]:
-    """用户列表(admin 全量)。支持手机号前缀 / 渠道 / 状态 / 昵称模糊 / 注册·最近登录时间范围筛选,
-    按 id·注册时间·最近登录排序。**offset 分页**(cursor=offset):任意列排序下游标语义统一,
+    """用户列表(admin 全量)。支持手机号前缀 / 渠道 / 状态 / 昵称模糊 / 注册·最近登录·最近活跃
+    时间范围筛选,按 id·注册时间·最近登录·最近活跃排序;每页附带计算列 last_active_at
+    (口径见 [_last_active_expr])。**offset 分页**(cursor=offset):任意列排序下游标语义统一,
     代价是翻页期间数据变动可能错位一条——admin 低频场景可接受(同 [list_all_withdraw_orders])。
     日期入参统一转 tz-aware UTC 比较(列为 timestamptz,见 _as_utc)。"""
-    stmt = select(User)
+    # 最近活跃 = max(注册时间, 最近行为事件, 最近领券发起)。baseline 由 last_login_at 改为 created_at
+    #(登录不代表在用 App;口径统一到 activity.py,含 home_view + 比价 + 领券,见 activity.ACTIVE_EVENTS)。
+    # 未命中侧 coalesce 到 created_at(恒非空基线)。派生表 1:1,outerjoin 不放大行数。
+    ev_agg, eng_agg = activity.last_active_subqueries(db)
+    last_active = activity.last_active_expr(
+        User.created_at, ev_agg, eng_agg, db.get_bind().dialect.name
+    )
+    stmt = (
+        select(User)
+        .outerjoin(ev_agg, ev_agg.c.user_id == User.id)
+        .outerjoin(eng_agg, eng_agg.c.user_id == User.id)
+    )
     if phone:
         stmt = stmt.where(User.phone.like(f"{phone}%"))  # 前缀匹配
     if register_channel:
@@ -113,16 +172,25 @@ def list_users(
         stmt = stmt.where(User.last_login_at >= _as_utc(last_login_from))
     if last_login_to is not None:
         stmt = stmt.where(User.last_login_at <= _as_utc(last_login_to))
+    if last_active_from is not None:
+        stmt = stmt.where(last_active >= _as_utc(last_active_from))
+    if last_active_to is not None:
+        stmt = stmt.where(last_active <= _as_utc(last_active_to))
 
     sort_cols = {
         "id": User.id,
         "created_at": User.created_at,
         "last_login_at": User.last_login_at,
+        "last_active_at": last_active,
     }
     sort_col = sort_cols.get(sort_by, User.id)
     order_fn = asc if sort_order == "asc" else desc
     id_order = asc(User.id) if sort_order == "asc" else desc(User.id)
-    return offset_paginate(db, stmt, (order_fn(sort_col), id_order), limit=limit, cursor=cursor)
+    items, next_cursor, total = offset_paginate(
+        db, stmt, (order_fn(sort_col), id_order), limit=limit, cursor=cursor
+    )
+    _attach_last_active(db, items)
+    return items, next_cursor, total
 
 
 def _attach_user_info(db: Session, records: list[ComparisonRecord | Feedback | PriceReport]) -> None:
@@ -148,11 +216,14 @@ def list_comparison_records(
     phone: str | None = None,
     status: str | None = None,
     business_type: str | None = None,
+    store: str | None = None,
+    product: str | None = None,
     limit: int = 20,
     cursor: int | None = None,
 ) -> tuple[list[ComparisonRecord], int | None, int]:
     """admin 比价记录列表(debug)。按 user_id 精确 或 phone 前缀定位用户 + status/业务类型筛,
-    offset 分页(创建时间倒序、id 兜底)。join User 取 phone/nickname 瞬态挂记录上。"""
+    store(店名)/product(商品名)子串模糊匹配,offset 分页(创建时间倒序、id 兜底)。
+    join User 取 phone/nickname 瞬态挂记录上。"""
     stmt = select(ComparisonRecord)
     if user_id is not None:
         stmt = stmt.where(ComparisonRecord.user_id == user_id)
@@ -166,12 +237,22 @@ def list_comparison_records(
         stmt = stmt.where(ComparisonRecord.status == status)
     if business_type:
         stmt = stmt.where(ComparisonRecord.business_type == business_type)
+    if store:
+        stmt = stmt.where(ComparisonRecord.store_name.like(f"%{store}%"))
+    if product:
+        # 商品名搜 product_names 派生文本列(非 items JSON:SQLite 下 JSON 中文被转义无法直接 LIKE)。
+        stmt = stmt.where(ComparisonRecord.product_names.like(f"%{product}%"))
     items, next_cursor, total = offset_paginate(
         db, stmt,
         (desc(ComparisonRecord.created_at), desc(ComparisonRecord.id)),
         limit=limit, cursor=cursor,
     )
     _attach_user_info(db, items)
+    # 「本次比价看广告的预估收益」:按本页 trace_id 一次性聚合(同 _attach_user_info 逐页范式)。
+    # ad_revenue_yuan 非 ORM 列,仅瞬态挂实例上供 AdminComparisonListItem(from_attributes)读出。
+    rev = ad_ecpm.revenue_yuan_by_trace(db, [it.trace_id for it in items])
+    for it in items:
+        it.ad_revenue_yuan = rev.get(it.trace_id, 0.0)
     return items, next_cursor, total
 
 
@@ -726,26 +807,19 @@ def withdraw_risk_flags(
     return flags, score
 
 
-def withdraw_ledger_check(db: Session) -> dict:
-    cash_balance_total = int(
-        db.execute(select(func.coalesce(func.sum(CoinAccount.cash_balance_cents), 0))).scalar_one()
-    )
-    cash_txn_total = int(
-        db.execute(select(func.coalesce(func.sum(CashTransaction.amount_cents), 0))).scalar_one()
-    )
+def _check_withdraw_ledger_side(
+    orders: list[WithdrawOrder], txns: list, *, withdraw_biz: str, refund_biz: str
+) -> dict:
+    """对某一本账(普通现金 / 邀请奖励金)做提现单 ↔ 流水的交叉校验。
 
-    orders = list(db.execute(select(WithdrawOrder)).scalars().all())
-    cash_txns = list(
-        db.execute(
-            select(CashTransaction).where(
-                CashTransaction.biz_type.in_(("withdraw", "withdraw_refund"))
-            )
-        ).scalars().all()
-    )
-    withdraw_refs = {txn.ref_id for txn in cash_txns if txn.biz_type == "withdraw"}
+    orders 已按 source 过滤到本账;txns 是本账流水表里 withdraw_biz/refund_biz 两类流水。
+    规则:每单发起应有一条扣款流水(ref_id=out_bill_no);失败/拒绝单应有且仅一条退款流水;
+    非退款终态不应出现退款流水。四个计数全为 0 即本账自洽。
+    """
+    withdraw_refs = {txn.ref_id for txn in txns if txn.biz_type == withdraw_biz}
     refund_counts: dict[str, int] = {}
-    for txn in cash_txns:
-        if txn.biz_type == "withdraw_refund" and txn.ref_id:
+    for txn in txns:
+        if txn.biz_type == refund_biz and txn.ref_id:
             refund_counts[txn.ref_id] = refund_counts.get(txn.ref_id, 0) + 1
 
     missing_withdraw = 0
@@ -760,24 +834,95 @@ def withdraw_ledger_check(db: Session) -> dict:
         if has_refund and order.status not in {"failed", "rejected"}:
             refund_on_non_terminal += 1
 
-    duplicate_refund = sum(1 for count in refund_counts.values() if count > 1)
-    diff = cash_balance_total - cash_txn_total
+    return {
+        "missing_withdraw": missing_withdraw,
+        "missing_refund": missing_refund,
+        "duplicate_refund": sum(1 for count in refund_counts.values() if count > 1),
+        "refund_on_non_terminal": refund_on_non_terminal,
+    }
+
+
+def withdraw_ledger_check(db: Session) -> dict:
+    """现金账本校验:两本物理隔离的账各自对账(产品红线:coin_cash / invite_cash 不串)。
+
+    普通现金:CoinAccount.cash_balance_cents ↔ cash_transaction(withdraw/withdraw_refund);
+    邀请奖励金:CoinAccount.invite_cash_balance_cents ↔ invite_cash_transaction
+              (invite_withdraw/invite_withdraw_refund)。
+    提现单按 source 分流到对应账核对——邀请提现的流水写在 invite_cash_transaction 表,
+    绝不能拿去和普通现金流水比(否则每笔邀请提现单都会被误报「缺扣款/缺退款流水」)。
+    分流口径与 create_withdraw 一致:仅 source==invite_cash 走邀请账,其余(含历史空值)归普通现金。
+    """
+    orders = list(db.execute(select(WithdrawOrder)).scalars().all())
+    coin_orders = [o for o in orders if o.source != "invite_cash"]
+    invite_orders = [o for o in orders if o.source == "invite_cash"]
+
+    # —— 普通现金账(coin_cash) ——
+    cash_balance_total = int(
+        db.execute(select(func.coalesce(func.sum(CoinAccount.cash_balance_cents), 0))).scalar_one()
+    )
+    cash_txn_total = int(
+        db.execute(select(func.coalesce(func.sum(CashTransaction.amount_cents), 0))).scalar_one()
+    )
+    cash_txns = list(
+        db.execute(
+            select(CashTransaction).where(
+                CashTransaction.biz_type.in_(("withdraw", "withdraw_refund"))
+            )
+        ).scalars().all()
+    )
+    coin = _check_withdraw_ledger_side(
+        coin_orders, cash_txns, withdraw_biz="withdraw", refund_biz="withdraw_refund"
+    )
+    cash_diff = cash_balance_total - cash_txn_total
+
+    # —— 邀请奖励金账(invite_cash,独立账户 + 独立流水表) ——
+    invite_balance_total = int(
+        db.execute(
+            select(func.coalesce(func.sum(CoinAccount.invite_cash_balance_cents), 0))
+        ).scalar_one()
+    )
+    invite_txn_total = int(
+        db.execute(
+            select(func.coalesce(func.sum(InviteCashTransaction.amount_cents), 0))
+        ).scalar_one()
+    )
+    invite_txns = list(
+        db.execute(
+            select(InviteCashTransaction).where(
+                InviteCashTransaction.biz_type.in_(("invite_withdraw", "invite_withdraw_refund"))
+            )
+        ).scalars().all()
+    )
+    invite = _check_withdraw_ledger_side(
+        invite_orders, invite_txns,
+        withdraw_biz="invite_withdraw", refund_biz="invite_withdraw_refund",
+    )
+    invite_diff = invite_balance_total - invite_txn_total
+
     ok = (
-        diff == 0
-        and missing_withdraw == 0
-        and missing_refund == 0
-        and duplicate_refund == 0
-        and refund_on_non_terminal == 0
+        cash_diff == 0
+        and invite_diff == 0
+        and all(v == 0 for v in coin.values())
+        and all(v == 0 for v in invite.values())
     )
     return {
         "ok": ok,
+        # 普通现金账(coin_cash:金币兑换的现金)
         "cash_balance_total_cents": cash_balance_total,
         "cash_transaction_total_cents": cash_txn_total,
-        "balance_diff_cents": diff,
-        "missing_withdraw_txn_count": missing_withdraw,
-        "missing_refund_txn_count": missing_refund,
-        "duplicate_refund_txn_count": duplicate_refund,
-        "refund_txn_on_non_terminal_count": refund_on_non_terminal,
+        "balance_diff_cents": cash_diff,
+        "missing_withdraw_txn_count": coin["missing_withdraw"],
+        "missing_refund_txn_count": coin["missing_refund"],
+        "duplicate_refund_txn_count": coin["duplicate_refund"],
+        "refund_txn_on_non_terminal_count": coin["refund_on_non_terminal"],
+        # 邀请奖励金账(invite_cash:与普通现金物理隔离,各自对账)
+        "invite_cash_balance_total_cents": invite_balance_total,
+        "invite_cash_transaction_total_cents": invite_txn_total,
+        "invite_balance_diff_cents": invite_diff,
+        "invite_missing_withdraw_txn_count": invite["missing_withdraw"],
+        "invite_missing_refund_txn_count": invite["missing_refund"],
+        "invite_duplicate_refund_txn_count": invite["duplicate_refund"],
+        "invite_refund_txn_on_non_terminal_count": invite["refund_on_non_terminal"],
     }
 
 

app/admin/repositories/stats.py

@@ -5,17 +5,23 @@ user.last_login_at / comparison_record.status / withdraw_order.status)要加索
 """
 from __future__ import annotations
 
+from collections import Counter
 from datetime import date, datetime, time, timedelta, timezone
 from decimal import Decimal, InvalidOperation
 
-from sqlalchemy import func, select
+from sqlalchemy import case, func, select
 from sqlalchemy.orm import Session
 
+from app.admin.repositories.coupon_data import _percentile
 from app.models.ad_feed_reward import AdFeedRewardRecord
 from app.models.ad_reward import AdRewardRecord
 from app.models.analytics_event import AnalyticsEvent
 from app.models.comparison import ComparisonRecord
-from app.models.coupon_state import CouponPromptEngagement
+from app.models.coupon_state import (
+    CouponClaimRecord,
+    CouponPromptEngagement,
+    CouponSession,
+)
 from app.models.cps_order import CpsOrder
 from app.models.feedback import Feedback
 from app.models.savings import SavingsRecord
@@ -24,11 +30,17 @@ from app.models.user import User
 from app.models.wallet import CoinTransaction, WithdrawOrder
 
 _BEIJING = timezone(timedelta(hours=8))
-COUPON_REWARD_BIZ_TYPES = ("reward_video", "ad_reward", "coupon", "coupon_reward")
+REWARD_VIDEO_BIZ_TYPES = ("reward_video", "ad_reward")
+# 领券/比价奖励金币的真实来源是信息流广告发奖(ad_feed_reward_record,按 feed_scene 分场景);
+# coin_transaction 里只有扁平的 feed_ad_reward、biz_type 不分 coupon/comparison,故这俩桶历史从未
+# 被写入,仅留作未来兜底,实际金额在下方按 feed_scene 汇总 ad_feed_reward_record 得出。reward_video/
+# ad_reward 是激励视频,单独成桶、不再混进领券奖励(历史误并会把激励视频金币双计进领券)。
+COUPON_REWARD_BIZ_TYPES = ("coupon", "coupon_reward")
 COMPARISON_REWARD_BIZ_TYPES = ("comparison", "compare_reward", "comparison_reward")
 EXCLUDED_REWARD_BIZ_TYPES = ("invite_inviter", "invite_invitee", "admin_grant")
 UNCLASSIFIED_FEED_BIZ_TYPES = ("feed_ad_reward",)
 REGULAR_TASK_EXCLUDED_BIZ_TYPES = (
+    *REWARD_VIDEO_BIZ_TYPES,
     *COUPON_REWARD_BIZ_TYPES,
     *COMPARISON_REWARD_BIZ_TYPES,
     *EXCLUDED_REWARD_BIZ_TYPES,
@@ -55,29 +67,10 @@ def _beijing_today_start_utc() -> datetime:
 def today_dau(db: Session) -> int:
     """今日活跃用户数(DAU):登录 + 开始比价 + 开始领券,按用户去重。
 
-    广告收益报表复用这个函数;历史窗口 DAU 由 dashboard_overview 的 period 口径另算。
+    = period_active_dau(今天, 今天);历史 / 多天窗口用 period_active_dau 传区间(广告收益报表复用)。
     """
     today_bj = datetime.now(_BEIJING).date()
-    today_start = _beijing_today_start_utc()
-    tomorrow_start = today_start + timedelta(days=1)
-    login_user_ids = _id_set(
-        db,
-        select(User.id).where(User.last_login_at >= today_start, User.last_login_at < tomorrow_start),
-    )
-    compare_start_user_ids = _event_user_ids(
-        db, (COMPARE_START_EVENT,), today_start, tomorrow_start
-    )
-    coupon_event_user_ids = _event_user_ids(
-        db, (COUPON_START_EVENT,), today_start, tomorrow_start
-    )
-    coupon_claim_user_ids = _id_set(
-        db,
-        select(CouponPromptEngagement.user_id).where(
-            CouponPromptEngagement.engage_date == today_bj,
-            CouponPromptEngagement.engage_type == "claim_started",
-        ),
-    )
-    return len(login_user_ids | compare_start_user_ids | coupon_event_user_ids | coupon_claim_user_ids)
+    return period_active_dau(db, today_bj, today_bj)
 
 
 def _default_period_end() -> date:
@@ -134,6 +127,56 @@ def _event_user_ids(
     )
 
 
+def _period_active_user_ids(
+    db: Session,
+    *,
+    start_utc: datetime,
+    end_utc: datetime,
+    period_from: date,
+    period_to: date,
+) -> set[int]:
+    """区间去重活跃用户 id 集合:登录(last_login_at)+ 开始比价(real_compare_start)+
+    开始领券(real_coupon_start / claim_started)。
+
+    user / analytics_event 用 UTC aware 边界 [start_utc, end_utc);coupon_prompt_engagement
+    的 engage_date 是北京自然日 date 列,用 [period_from, period_to] 闭区间。今日 / 历史 / 多天通用。
+    """
+    login_user_ids = _id_set(
+        db,
+        select(User.id).where(User.last_login_at >= start_utc, User.last_login_at < end_utc),
+    )
+    compare_start_user_ids = _event_user_ids(db, (COMPARE_START_EVENT,), start_utc, end_utc)
+    coupon_event_user_ids = _event_user_ids(db, (COUPON_START_EVENT,), start_utc, end_utc)
+    coupon_claim_user_ids = _id_set(
+        db,
+        select(CouponPromptEngagement.user_id).where(
+            CouponPromptEngagement.engage_date >= period_from,
+            CouponPromptEngagement.engage_date <= period_to,
+            CouponPromptEngagement.engage_type == "claim_started",
+        ),
+    )
+    return login_user_ids | compare_start_user_ids | coupon_event_user_ids | coupon_claim_user_ids
+
+
+def period_active_dau(db: Session, date_from: date, date_to: date) -> int:
+    """任意北京自然日区间 [date_from, date_to] 的去重活跃用户数。
+
+    与数据大盘 period.users.active 同口径(登录 + 开始比价 + 开始领券);广告收益报表按所选
+    日期区间(含今日)复用,ARPU = 区间预估收益 ÷ 本数。全局口径,不随用户 / 类型 / 场景筛选变化。
+    """
+    period_from, period_to = _normalize_period(date_from, date_to)
+    start_utc, end_utc, _start_local, _end_local = _period_bounds(period_from, period_to)
+    return len(
+        _period_active_user_ids(
+            db,
+            start_utc=start_utc,
+            end_utc=end_utc,
+            period_from=period_from,
+            period_to=period_to,
+        )
+    )
+
+
 def _commission_rate_percent(raw: str | None) -> Decimal | None:
     """美团 commissionRate 原值: "300"=3%, "10"=0.1%;也兼容 "3%"。"""
     if raw is None:
@@ -261,31 +304,19 @@ def dashboard_overview(
     period_new_user_ids = _user_id_set(
         select(User.id).where(User.created_at >= start_utc, User.created_at < end_utc)
     )
-    login_user_ids = _user_id_set(
-        select(User.id).where(User.last_login_at >= start_utc, User.last_login_at < end_utc)
-    )
-    compare_start_user_ids = _event_user_ids(
-        db, (COMPARE_START_EVENT,), start_utc, end_utc
-    )
-    coupon_event_user_ids = _event_user_ids(
-        db, (COUPON_START_EVENT,), start_utc, end_utc
-    )
-    coupon_claim_user_ids = _user_id_set(
-        select(CouponPromptEngagement.user_id).where(
-            CouponPromptEngagement.engage_date >= period_from,
-            CouponPromptEngagement.engage_date <= period_to,
-            CouponPromptEngagement.engage_type == "claim_started",
-        )
-    )
-    period_active_user_ids = (
-        login_user_ids | compare_start_user_ids | coupon_event_user_ids | coupon_claim_user_ids
-    )
-    period_retained_new_user_ids = period_new_user_ids & period_active_user_ids
-    period_retention_rate = (
-        round(len(period_retained_new_user_ids) / len(period_new_user_ids), 4)
-        if period_new_user_ids
-        else None
+    period_active_user_ids = _period_active_user_ids(
+        db,
+        start_utc=start_utc,
+        end_utc=end_utc,
+        period_from=period_from,
+        period_to=period_to,
     )
+    # 留存口径(2026-07-05 产品改):次日留存——窗口内每天 D,取 **D-1 日(前日)新增**用户,
+    # 统计其 D 日活跃(登录/开始比价/开始领券)比例,逐日累加。默认窗口=昨日单天,即
+    # 「前日新增用户的昨日留存」。原口径(窗口内新增∩窗口内活跃)在单日窗口下≈100% 无意义
+    # (注册即登录,当天新增必然当天活跃)。逐日 cohort 在下方 trend 循环内顺带累计。
+    retention_cohort_total = 0
+    retention_retained_total = 0
     trend_points: list[dict] = []
     for cur_date in _date_range(period_from, period_to):
         day_start_utc, day_end_utc, day_start_local, day_end_local = _period_bounds(
@@ -295,33 +326,26 @@ def dashboard_overview(
             ComparisonRecord.created_at >= day_start_local,
             ComparisonRecord.created_at < day_end_local,
         )
-        daily_login_user_ids = _user_id_set(
+        daily_active_user_ids = _period_active_user_ids(
+            db,
+            start_utc=day_start_utc,
+            end_utc=day_end_utc,
+            period_from=cur_date,
+            period_to=cur_date,
+        )
+        # 次日留存:cohort = 前一日(D-1)新增用户,留存 = 其中当日(D)活跃者(口径见上)。
+        cohort_ids = _user_id_set(
             select(User.id).where(
-                User.last_login_at >= day_start_utc,
-                User.last_login_at < day_end_utc,
-            )
-        )
-        daily_compare_start_user_ids = _event_user_ids(
-            db, (COMPARE_START_EVENT,), day_start_utc, day_end_utc
-        )
-        daily_coupon_event_user_ids = _event_user_ids(
-            db, (COUPON_START_EVENT,), day_start_utc, day_end_utc
-        )
-        daily_coupon_claim_user_ids = _user_id_set(
-            select(CouponPromptEngagement.user_id).where(
-                CouponPromptEngagement.engage_date == cur_date,
-                CouponPromptEngagement.engage_type == "claim_started",
+                User.created_at >= day_start_utc - timedelta(days=1),
+                User.created_at < day_end_utc - timedelta(days=1),
             )
         )
+        retention_cohort_total += len(cohort_ids)
+        retention_retained_total += len(cohort_ids & daily_active_user_ids)
         trend_points.append(
             {
                 "date": cur_date,
-                "active_users": len(
-                    daily_login_user_ids
-                    | daily_compare_start_user_ids
-                    | daily_coupon_event_user_ids
-                    | daily_coupon_claim_user_ids
-                ),
+                "active_users": len(daily_active_user_ids),
                 "new_users": _count(
                     User,
                     User.created_at >= day_start_utc,
@@ -330,6 +354,11 @@ def dashboard_overview(
                 "comparisons": _count(ComparisonRecord, *daily_comparison_conds),
             }
         )
+    period_retention_rate = (
+        round(retention_retained_total / retention_cohort_total, 4)
+        if retention_cohort_total
+        else None
+    )
 
     period_coin_conds = (
         CoinTransaction.created_at >= start_local,
@@ -339,7 +368,7 @@ def dashboard_overview(
     period_reward_video_coin_total = _sum(
         CoinTransaction.amount,
         *period_coin_conds,
-        CoinTransaction.biz_type.in_(("reward_video", "ad_reward")),
+        CoinTransaction.biz_type.in_(REWARD_VIDEO_BIZ_TYPES),
     )
     period_feed_ad_coin_total = _sum(
         CoinTransaction.amount,
@@ -361,15 +390,29 @@ def dashboard_overview(
         *period_coin_conds,
         CoinTransaction.biz_type.like("task_%"),
     )
+    # 领券/比价奖励金币 = biz_type 桶(历史空,兜底)+ 该场景信息流广告实发金币
+    # (ad_feed_reward_record.feed_scene,granted;reward_date 是北京日期串,与 period 同自然日窗口)。
     period_coupon_reward_coin_total = _sum(
         CoinTransaction.amount,
         *period_coin_conds,
         CoinTransaction.biz_type.in_(COUPON_REWARD_BIZ_TYPES),
+    ) + _sum(
+        AdFeedRewardRecord.coin,
+        AdFeedRewardRecord.status == "granted",
+        AdFeedRewardRecord.feed_scene == "coupon",
+        AdFeedRewardRecord.reward_date >= period_from.isoformat(),
+        AdFeedRewardRecord.reward_date <= period_to.isoformat(),
     )
     period_comparison_reward_coin_total = _sum(
         CoinTransaction.amount,
         *period_coin_conds,
         CoinTransaction.biz_type.in_(COMPARISON_REWARD_BIZ_TYPES),
+    ) + _sum(
+        AdFeedRewardRecord.coin,
+        AdFeedRewardRecord.status == "granted",
+        AdFeedRewardRecord.feed_scene == "comparison",
+        AdFeedRewardRecord.reward_date >= period_from.isoformat(),
+        AdFeedRewardRecord.reward_date <= period_to.isoformat(),
     )
     period_regular_task_coin_total = _sum(
         CoinTransaction.amount,
@@ -413,6 +456,98 @@ def dashboard_overview(
         else None
     )
 
+    # ===== 领券核心数据(2026-07-05 产品新增)=====
+    # 数据源:coupon_session(一次领券一行,started_date 北京自然日)+ coupon_claim_record
+    # (一券/点位一天一条终态,claim_date 北京自然日)。点位与 session 不按 trace_id 关联——
+    # record_claims 更新路径不覆盖 trace_id(同设备同券同日重跑归第一次的 trace),按
+    # (device_id, 自然日) 桶关联才可靠;同桶多次发起共享同一份点位终态。
+    period_coupon_sessions = db.execute(
+        select(
+            CouponSession.device_id,
+            CouponSession.started_date,
+            CouponSession.status,
+            CouponSession.elapsed_ms,
+        ).where(
+            CouponSession.started_date >= period_from,
+            CouponSession.started_date <= period_to,
+            # 只统计正式环境,同「领券数据」页默认口径(防 debug 包调试数据串台;
+            # 命中 ix_coupon_session_date_env)。点位表无 app_env 列,但点位指标只经
+            # 下方 prod session 触达的 (device, 日) 桶进入统计,随之收敛到 prod。
+            CouponSession.app_env == "prod",
+        )
+    ).all()
+    coupon_started = len(period_coupon_sessions)
+    coupon_completed_elapsed = sorted(
+        s.elapsed_ms
+        for s in period_coupon_sessions
+        if s.status == "completed" and s.elapsed_ms is not None
+    )
+    # 点位桶:(device, 日) → (点位总数, 成功点位数)。成功口径与「我的」页累计领券一致
+    # (sum_claimed_count,2026-06-15 产品定):success + already_claimed(已领过=持有券)都算成功。
+    point_buckets: dict[tuple[str, date], tuple[int, int]] = {
+        (dev, d): (int(total), int(succ or 0))
+        for dev, d, total, succ in db.execute(
+            select(
+                CouponClaimRecord.device_id,
+                CouponClaimRecord.claim_date,
+                func.count(),
+                func.sum(
+                    case(
+                        (CouponClaimRecord.status.in_(("success", "already_claimed")), 1),
+                        else_=0,
+                    )
+                ),
+            )
+            .where(
+                CouponClaimRecord.claim_date >= period_from,
+                # 上界放宽一天:跨零点场次(23:5x 发起)的点位 claim_date 落在发起日+1,
+                # 桶只经下方 session 触达的键参与计数,放宽不会引入无关数据。
+                CouponClaimRecord.claim_date <= period_to + timedelta(days=1),
+            )
+            .group_by(CouponClaimRecord.device_id, CouponClaimRecord.claim_date)
+        ).all()
+    }
+    # 全部领成功的次数:completed 且其 (device, 日) 桶内点位全部成功(桶为空不算)。
+    coupon_all_success = 0
+    completed_bucket_totals: list[int] = []
+    session_bucket_keys: set[tuple[str, date]] = set()
+    for s in period_coupon_sessions:
+        key = (s.device_id, s.started_date)
+        if key not in point_buckets:
+            # 跨零点回退:发起日桶不存在(点位终态全部落在次日)时取 (device, 发起日+1)。
+            # 仅在发起日桶完全缺失时回退,避免抢占该设备次日 session 自己的桶。
+            next_key = (s.device_id, s.started_date + timedelta(days=1))
+            if next_key in point_buckets:
+                key = next_key
+        bucket = point_buckets.get(key)
+        if bucket is not None:
+            session_bucket_keys.add(key)
+        if s.status != "completed" or bucket is None:
+            continue
+        total, succ = bucket
+        completed_bucket_totals.append(total)
+        if total > 0 and succ == total:
+            coupon_all_success += 1
+    # 每次发起的应领点位数:取「完成过的领券」实际点位数的众数(done 帧会给所有点位终态,
+    # 完成场的点位数=当前配置的全量点位数;数据自校准,配置改点位数无需改代码)。本期无完成场
+    # 时给不出,点位成功率置空。
+    coupon_points_per_session = (
+        Counter(completed_bucket_totals).most_common(1)[0][0]
+        if completed_bucket_totals
+        else None
+    )
+    # 成功点位数:本期 session 触达过的 (device, 日) 桶内成功点位之和(桶级去重,同桶重试不重复计)。
+    coupon_point_success = sum(point_buckets[k][1] for k in session_bucket_keys)
+    # 点位成功率 = 成功点位数 / (发起数 × 应领点位数):中途退出未跑到的点位不产生记录,
+    # 但发起数×点位数把它们计入分母 → 视为失败,符合产品口径;重试会拉低该率(分母按次数计)。
+    coupon_point_success_rate = (
+        round(
+            min(1.0, coupon_point_success / (coupon_started * coupon_points_per_session)), 4
+        )
+        if coupon_started and coupon_points_per_session
+        else None
+    )
+
     return {
         "users": {
             "total": _count(User),
@@ -428,7 +563,7 @@ def dashboard_overview(
             "reward_video_coin_total": _sum(
                 CoinTransaction.amount,
                 CoinTransaction.amount > 0,
-                CoinTransaction.biz_type.in_(("reward_video", "ad_reward")),
+                CoinTransaction.biz_type.in_(REWARD_VIDEO_BIZ_TYPES),
             ),
             "reward_video_watch_count": _count(
                 AdRewardRecord,
@@ -476,11 +611,13 @@ def dashboard_overview(
             "users": {
                 "new": len(period_new_user_ids),
                 "active": len(period_active_user_ids),
-                "retained_new_users": len(period_retained_new_user_ids),
+                "retained_new_users": retention_retained_total,
+                "retention_cohort": retention_cohort_total,
                 "retention_rate": period_retention_rate,
                 "retention_note": (
-                    "口径:登录(last_login_at)+开始比价(real_compare_start)+"
-                    "开始领券(real_coupon_start/claim_started),按用户去重"
+                    "次日留存:窗口内每天取前一日新增用户,统计其当日活跃"
+                    "(登录/开始比价/开始领券,按用户去重)比例,逐日累加;"
+                    "默认窗口=昨日,即前日新增用户的昨日留存"
                 ),
             },
             "comparison": {
@@ -491,6 +628,17 @@ def dashboard_overview(
                 "average_duration_ms": period_avg_duration_ms,
                 "average_saved_cents": period_avg_saved_cents,
             },
+            "coupon": {
+                "started": coupon_started,
+                "all_success": coupon_all_success,
+                "success_rate": (
+                    round(coupon_all_success / coupon_started, 4) if coupon_started else None
+                ),
+                "point_success": coupon_point_success,
+                "points_per_session": coupon_points_per_session,
+                "point_success_rate": coupon_point_success_rate,
+                "median_elapsed_ms": _percentile(coupon_completed_elapsed, 50),
+            },
             "coins": {
                 "granted_total": _sum(CoinTransaction.amount, *period_coin_conds),
                 "reward_video_coin_total": period_reward_video_coin_total,

app/admin/routers/ad_revenue.py

@@ -91,6 +91,7 @@ def get_ad_revenue_report(
         daily=[AdRevenueDaily(**d) for d in result["daily"]],
         hourly=[AdRevenueHourly(**h) for h in result["hourly"]],
         type_stats={k: AdRevenueTypeStat(**v) for k, v in result["type_stats"].items()},
+        scene_stats={k: AdRevenueTypeStat(**v) for k, v in result["scene_stats"].items()},
         dau=result["dau"],
         total=result["total"],
         truncated=result["truncated"],

app/admin/routers/admins.py

@@ -5,6 +5,8 @@ from fastapi import APIRouter, Depends, HTTPException, Request
 
 from app.admin.audit import write_audit
 from app.admin.deps import AdminDb, CurrentAdmin, get_client_ip, require_role
+from app.admin.permissions import CUSTOM_ROLE, SUPER_ADMIN_ROLE, sanitize_pages
+from app.admin.repositories import admin_role as role_repo
 from app.admin.repositories import admin_user as admin_repo
 from app.admin.schemas.admin import AdminCreateRequest, AdminUpdateRequest
 from app.admin.schemas.auth import AdminOut
@@ -23,9 +25,31 @@ def _active_super_count(db: AdminDb) -> int:
     )
 
 
-@router.get("", response_model=list[AdminOut], summary="管理员列表")
+def _validate_role(db: AdminDb, role: str) -> None:
+    """角色必须是 super_admin / custom(自定义) / admin_role 表里已存在的角色,否则 400。"""
+    if role in (SUPER_ADMIN_ROLE, CUSTOM_ROLE):
+        return
+    role_repo.ensure_builtin_roles(db)  # 空表(测试/全新库)兜底播种,再校验
+    if role_repo.get_role(db, role) is None:
+        raise HTTPException(status_code=400, detail=f"角色不存在: {role}")
+
+
+def _clean_override(role: str, pages_override: list[str] | None) -> list[str] | None:
+    """按最终角色算出该存的 pages_override:custom → 勾选集(过滤非法 key,可空列表);
+    非 custom → None(切回普通角色即清空自定义页)。"""
+    if role == CUSTOM_ROLE:
+        return sanitize_pages(pages_override)
+    return None
+
+
+@router.get("", response_model=list[AdminOut], summary="管理员列表(含明文密码,super_admin 专属)")
 def list_admins(db: AdminDb) -> list[AdminOut]:
-    return [AdminOut.model_validate(a) for a in admin_repo.list_admins(db)]
+    out: list[AdminOut] = []
+    for a in admin_repo.list_admins(db):
+        item = AdminOut.model_validate(a)
+        item.password = a.plain_password  # 明文:仅本 super_admin 专属路由下发,供权限管理页复看
+        out.append(item)
+    return out
 
 
 @router.post("", response_model=AdminOut, summary="创建管理员")
@@ -34,12 +58,17 @@ def create_admin(
 ) -> AdminOut:
     if admin_repo.get_by_username(db, body.username) is not None:
         raise HTTPException(status_code=409, detail="用户名已存在")
+    _validate_role(db, body.role)
+    override = _clean_override(body.role, body.pages_override)
     new = admin_repo.create_admin(
-        db, username=body.username, password=body.password, role=body.role
+        db, username=body.username, password=body.password, role=body.role,
+        plain_password=body.password,  # UI 建的账号留存明文,供权限管理页复看
+        pages_override=override,
     )
     write_audit(
         db, admin, action="admin.create", target_type="admin", target_id=new.id,
-        detail={"username": new.username, "role": new.role}, ip=get_client_ip(request), commit=True,
+        detail={"username": new.username, "role": new.role, "pages_override": override},
+        ip=get_client_ip(request), commit=True,
     )
     return AdminOut.model_validate(new)
 
@@ -67,8 +96,12 @@ def update_admin(
     if demotes_super and _active_super_count(db) <= 1:
         raise HTTPException(status_code=400, detail="不能降级/禁用最后一个超级管理员")
 
+    if body.role is not None:
+        _validate_role(db, body.role)
+
     changes: dict = {}
-    if body.role is not None and body.role != target.role:
+    role_changed = body.role is not None and body.role != target.role
+    if role_changed:
         changes["role"] = {"before": target.role, "after": body.role}
         target.role = body.role
     if body.status is not None and body.status != target.status:
@@ -77,6 +110,18 @@ def update_admin(
     if body.password is not None:
         changes["password"] = "reset"
         target.password_hash = hash_password(body.password)
+        target.plain_password = body.password  # 同步留存明文,权限管理页复看保持一致
+
+    # 自定义可见页:按「最终角色」(target.role,已应用完角色变更)决定该存什么。
+    # - 切到/维持 custom 且传了 pages_override → 用勾选集;切到 custom 没传 → 清成空列表。
+    # - 切回普通角色 → 清空 override(_clean_override 返回 None)。
+    # - 角色没变、只传 pages_override(编辑现有 custom 用户的勾选)→ 也更新。
+    if role_changed or body.pages_override is not None:
+        new_override = _clean_override(target.role, body.pages_override)
+        if new_override != target.pages_override:
+            changes["pages_override"] = {"before": target.pages_override, "after": new_override}
+            target.pages_override = new_override
+
     if not changes:
         raise HTTPException(status_code=400, detail="无任何变更字段")
     db.commit()
@@ -86,3 +131,27 @@ def update_admin(
         detail=changes, ip=get_client_ip(request), commit=True,
     )
     return AdminOut.model_validate(target)
+
+
+@router.delete("/{admin_id}", summary="删除管理员(带审计)")
+def delete_admin(admin_id: int, request: Request, admin: CurrentAdmin, db: AdminDb) -> dict:
+    target = admin_repo.get_by_id(db, admin_id)
+    if target is None:
+        raise HTTPException(status_code=404, detail="管理员不存在")
+    if admin_id == admin.id:
+        raise HTTPException(status_code=400, detail="不能删除自己")
+    # 防自锁:删掉某个 active super_admin 前,确认后仍至少剩 1 个,否则进「零可用超管」死局。
+    if (
+        target.role == "super_admin"
+        and target.status == "active"
+        and _active_super_count(db) <= 1
+    ):
+        raise HTTPException(status_code=400, detail="不能删除最后一个超级管理员")
+    username = target.username
+    db.delete(target)
+    db.commit()
+    write_audit(
+        db, admin, action="admin.delete", target_type="admin", target_id=admin_id,
+        detail={"username": username, "role": target.role}, ip=get_client_ip(request), commit=True,
+    )
+    return {"deleted": True}

app/admin/routers/analytics_health.py

@@ -0,0 +1,49 @@
+"""admin 埋点健康度:埋点成功率 / 上报成功率 总览 + 趋势 + 下钻(只读)。"""
+from __future__ import annotations
+
+from datetime import datetime
+from typing import Annotated
+
+from fastapi import APIRouter, Depends, Query
+
+from app.admin.deps import AdminDb, get_current_admin
+from app.admin.repositories import analytics_health as repo
+from app.admin.schemas.analytics_health import (
+    HealthBreakdownRow,
+    HealthMetrics,
+    HealthTrendPoint,
+)
+
+router = APIRouter(
+    prefix="/admin/api/analytics-health",
+    tags=["admin-analytics-health"],
+    dependencies=[Depends(get_current_admin)],
+)
+
+
+@router.get("/overview", response_model=HealthMetrics, summary="两段成功率总览")
+def overview(
+    db: AdminDb,
+    date_from: Annotated[datetime, Query()],
+    date_to: Annotated[datetime, Query()],
+) -> HealthMetrics:
+    return HealthMetrics(**repo.overview(db, date_from, date_to))
+
+
+@router.get("/trend", response_model=list[HealthTrendPoint], summary="按北京天趋势")
+def trend(
+    db: AdminDb,
+    date_from: Annotated[datetime, Query()],
+    date_to: Annotated[datetime, Query()],
+) -> list[HealthTrendPoint]:
+    return [HealthTrendPoint(**p) for p in repo.trend(db, date_from, date_to)]
+
+
+@router.get("/breakdown", response_model=list[HealthBreakdownRow], summary="按维度下钻")
+def breakdown(
+    db: AdminDb,
+    date_from: Annotated[datetime, Query()],
+    date_to: Annotated[datetime, Query()],
+    dim: Annotated[str, Query(pattern="^(event|app_ver|oem)$")] = "event",
+) -> list[HealthBreakdownRow]:
+    return [HealthBreakdownRow(**r) for r in repo.breakdown(db, date_from, date_to, dim)]

app/admin/routers/auth.py

@@ -6,6 +6,8 @@ import logging
 from fastapi import APIRouter, Depends, HTTPException
 
 from app.admin.deps import AdminDb, CurrentAdmin
+from app.admin.permissions import CUSTOM_ROLE, sanitize_pages
+from app.admin.repositories import admin_role as role_repo
 from app.admin.repositories import admin_user as admin_repo
 from app.admin.schemas.auth import AdminLoginRequest, AdminLoginResponse, AdminOut
 from app.admin.security import create_admin_token
@@ -17,6 +19,17 @@ logger = logging.getLogger("shagua.admin.auth")
 router = APIRouter(prefix="/admin/api/auth", tags=["admin-auth"])
 
 
+def _admin_out_with_pages(admin, db: AdminDb) -> AdminOut:  # noqa: ANN001
+    """AdminOut + 有效可见页(前端左侧导航按此过滤)。
+    role=="custom" → 用这个人的 pages_override(按人自定义,过滤悬空 key);其余走角色解析。"""
+    out = AdminOut.model_validate(admin)
+    if admin.role == CUSTOM_ROLE:
+        out.pages = sanitize_pages(admin.pages_override)
+    else:
+        out.pages = role_repo.effective_pages_of(db, admin.role)
+    return out
+
+
 @router.post(
     "/login",
     response_model=AdminLoginResponse,
@@ -39,10 +52,10 @@ def login(req: AdminLoginRequest, db: AdminDb) -> AdminLoginResponse:
     return AdminLoginResponse(
         access_token=token,
         expires_in=expires_in,
-        admin=AdminOut.model_validate(admin),
+        admin=_admin_out_with_pages(admin, db),
     )
 
 
-@router.get("/me", response_model=AdminOut, summary="当前管理员")
-def me(admin: CurrentAdmin) -> AdminOut:
-    return AdminOut.model_validate(admin)
+@router.get("/me", response_model=AdminOut, summary="当前管理员(含有效可见页)")
+def me(admin: CurrentAdmin, db: AdminDb) -> AdminOut:
+    return _admin_out_with_pages(admin, db)

app/admin/routers/comparison.py

@@ -32,12 +32,15 @@ def list_comparison_records(
     phone: Annotated[str | None, Query(description="手机号前缀")] = None,
     status: Annotated[str | None, Query(pattern="^(success|failed|cancelled)$")] = None,
     business_type: Annotated[str | None, Query()] = None,
+    store: Annotated[str | None, Query(description="店名子串模糊匹配")] = None,
+    product: Annotated[str | None, Query(description="商品名子串模糊匹配")] = None,
     limit: Annotated[int, Query(ge=1, le=100)] = 20,
     cursor: Annotated[int | None, Query()] = None,
 ) -> CursorPage[AdminComparisonListItem]:
     items, next_cursor, total = queries.list_comparison_records(
         db, user_id=user_id, phone=phone, status=status,
-        business_type=business_type, limit=limit, cursor=cursor,
+        business_type=business_type, store=store, product=product,
+        limit=limit, cursor=cursor,
     )
     return CursorPage(
         items=[AdminComparisonListItem.model_validate(r) for r in items],

app/admin/routers/config.py

@@ -55,9 +55,14 @@ def _item(db, key: str) -> ConfigItemOut:
     raise HTTPException(status_code=404, detail="未知配置项")
 
 
-@router.get("", response_model=list[ConfigItemOut], summary="所有可配项 + 当前值")
+@router.get("", response_model=list[ConfigItemOut], summary="所有可配项 + 当前值(不含 hidden)")
 def list_config(db: AdminDb) -> list[ConfigItemOut]:
-    return [ConfigItemOut(**item) for item in app_config.list_all(db)]
+    # hidden 项(已下线/由专用页管理,如福利页任务·里程碑·看广告调参、首页轮播数据源)不在本页渲染。
+    return [
+        ConfigItemOut(**item)
+        for item in app_config.list_all(db)
+        if not CONFIG_DEFS[item["key"]].get("hidden")
+    ]
 
 
 @router.patch("/{key}", response_model=ConfigItemOut, summary="改某项配置(带审计)")

app/admin/routers/coupon_data.py

@@ -18,6 +18,8 @@ from app.admin.schemas.coupon_data import (
     CouponDataOut,
     CouponDataRow,
     CouponDataSummary,
+    CouponSlotRow,
+    CouponSlotsOut,
     CouponUserRecordsOut,
 )
 from app.core.rewards import cn_today
@@ -52,6 +54,10 @@ def get_coupon_data(
     date_to: Annotated[str | None, Query(description="结束日 北京 YYYY-MM-DD,闭区间,默认=date_from")] = None,
     user: Annotated[str | None, Query(description="用户手机号/昵称模糊搜;不传=全部")] = None,
     app_env: Annotated[str, Query(description="prod(默认) / dev / all(全部环境)")] = "prod",
+    status: Annotated[
+        list[str] | None,
+        Query(description="领券状态多选 started/completed/failed/abandoned;不传=全部"),
+    ] = None,
     granularity: Annotated[
         str, Query(description="day=按天 / hour=按小时(北京);区间>1 天建议 day")
     ] = "day",
@@ -73,7 +79,7 @@ def get_coupon_data(
     env = None if app_env == "all" else app_env
     result = coupon_data.coupon_data_report(
         db, date_from=d_from.isoformat(), date_to=d_to.isoformat(),
-        user=user, app_env=env, granularity=granularity,
+        user=user, app_env=env, statuses=status, granularity=granularity,
         limit=limit, offset=offset, sort=sort,
     )
     return CouponDataOut(
@@ -87,6 +93,35 @@ def get_coupon_data(
     )
 
 
+@router.get(
+    "/coupons",
+    response_model=CouponSlotsOut,
+    summary="按券成功率(coupon_id 粒度;成功/(成功+失败),skipped 排除,设备-天口径)",
+)
+def get_coupon_slots(
+    db: AdminDb,
+    date_from: Annotated[str | None, Query(description="起始日 北京 YYYY-MM-DD,默认今天")] = None,
+    date_to: Annotated[str | None, Query(description="结束日 北京 YYYY-MM-DD,闭区间,默认=date_from")] = None,
+    app_env: Annotated[str, Query(description="prod(默认) / dev / all(全部环境)")] = "prod",
+) -> CouponSlotsOut:
+    today = cn_today()
+    d_from = _parse_day(date_from, field="date_from", default=today)
+    d_to = _parse_day(date_to, field="date_to", default=d_from)
+    if d_to < d_from:
+        raise HTTPException(status_code=422, detail="date_to 不能早于 date_from")
+    if (d_to - d_from).days + 1 > _MAX_RANGE_DAYS:
+        raise HTTPException(status_code=422, detail=f"区间最长 {_MAX_RANGE_DAYS} 天")
+    env = None if app_env == "all" else app_env
+    result = coupon_data.coupon_slot_report(
+        db, date_from=d_from.isoformat(), date_to=d_to.isoformat(), app_env=env
+    )
+    return CouponSlotsOut(
+        date_from=d_from.isoformat(),
+        date_to=d_to.isoformat(),
+        items=[CouponSlotRow(**r) for r in result["items"]],
+    )
+
+
 @router.get(
     "/user-records",
     response_model=CouponUserRecordsOut,

app/admin/routers/ops_marquee_seed.py

@@ -8,6 +8,7 @@ from __future__ import annotations
 from typing import Annotated
 
 from fastapi import APIRouter, Depends, HTTPException, Query, Request
+from pydantic import BaseModel
 
 from app.admin.audit import write_audit
 from app.admin.deps import AdminDb, get_client_ip, get_current_admin, require_role
@@ -18,11 +19,17 @@ from app.admin.schemas.ops_marquee_seed import (
     OpsMarqueeSeedCreate,
     OpsMarqueeSeedOut,
     OpsMarqueeSeedUpdate,
+    OpsRealRecordItem,
+    OpsRealRecordsOut,
     OpsSavingsFeedPreviewOut,
 )
 from app.models.admin import AdminUser
 from app.models.ops_marquee_seed import OpsMarqueeSeed
-from app.repositories import ops_marquee
+from app.repositories import app_config, ops_marquee
+
+
+class MarqueeModeUpdate(BaseModel):
+    mode: str  # mixed / real / seed
 
 router = APIRouter(
     prefix="/admin/api/marquee-seeds",
@@ -52,9 +59,58 @@ def list_seeds(db: AdminDb) -> list[OpsMarqueeSeedOut]:
 def preview_feed(
     db: AdminDb,
     limit: Annotated[int, Query(ge=1, le=30)] = 8,
+    mode: Annotated[str | None, Query(description="mixed/real/seed;不传=当前持久化模式")] = None,
 ) -> OpsSavingsFeedPreviewOut:
-    """返回客户端实际会看到的 feed(真实记录会插队、种子随机抽取/金额随机/名字合成),供运营对效果。"""
-    return OpsSavingsFeedPreviewOut(items=ops_marquee.get_feed(db, limit=limit))
+    """返回客户端实际会看到的 feed(真实记录会插队、种子随机抽取/金额随机/名字合成),供运营对效果。
+
+    mode 显式指定则预览该模式(**不改持久化配置**,供前端切换开关时实时预览);不传则用当前持久化模式。
+    """
+    if mode is not None and mode not in ops_marquee.FEED_MODES:
+        raise HTTPException(status_code=400, detail="mode 需为 mixed / real / seed")
+    return OpsSavingsFeedPreviewOut(items=ops_marquee.get_feed(db, limit=limit, mode=mode))
+
+
+@router.get("/real-records", response_model=OpsRealRecordsOut, summary="分页浏览当前模式下可展示的记录(审核用)")
+def list_real_records(
+    db: AdminDb,
+    mode: Annotated[str | None, Query(description="mixed/real/seed;不传=当前持久化模式")] = None,
+    offset: Annotated[int, Query(ge=0)] = 0,
+    limit: Annotated[int, Query(ge=1, le=50)] = 8,
+) -> OpsRealRecordsOut:
+    """分页列出**当前模式**下可在 app 轮播展示的全部记录(**不去重**):只真实=真实记录;只种子=各启用
+    种子按生成逻辑各出一行;混播=真实+种子。与 app 同口径洗牌+去连簇,固定种子→翻页稳定、能翻遍全部。
+    item.user_id=0 表示种子行。"""
+    if mode is not None and mode not in ops_marquee.FEED_MODES:
+        raise HTTPException(status_code=400, detail="mode 需为 mixed / real / seed")
+    items, total = ops_marquee.list_real_records(db, mode=mode, offset=offset, limit=limit)
+    return OpsRealRecordsOut(items=[OpsRealRecordItem(**it) for it in items], total=total)
+
+
+# 注:/mode 两个端点须在 /{seed_id} 之前注册,否则 PATCH /mode 会被 /{seed_id} 抢先按 id 解析。
+@router.get("/mode", summary="首页轮播数据源模式(mixed/real/seed)")
+def get_feed_mode(db: AdminDb) -> dict:
+    """当前轮播取数模式:mixed=真实优先+种子补位(默认)/ real=只真实 / seed=只种子·合成。"""
+    return {"mode": ops_marquee.get_feed_mode(db)}
+
+
+@router.patch("/mode", summary="改首页轮播数据源模式(带审计)")
+def set_feed_mode(
+    body: MarqueeModeUpdate,
+    request: Request,
+    admin: Annotated[AdminUser, Depends(require_role("operator"))],
+    db: AdminDb,
+) -> dict:
+    if body.mode not in ops_marquee.FEED_MODES:
+        raise HTTPException(status_code=400, detail="mode 需为 mixed / real / seed")
+    before = ops_marquee.get_feed_mode(db)
+    app_config.set_value(db, "marquee_feed_mode", body.mode, admin_id=admin.id, commit=False)
+    write_audit(
+        db, admin, action="ops_marquee_seed.set_mode", target_type="config",
+        target_id="marquee_feed_mode", detail={"before": before, "after": body.mode},
+        ip=get_client_ip(request), commit=False,
+    )
+    db.commit()
+    return {"mode": body.mode}
 
 
 @router.post("", response_model=OpsMarqueeSeedOut, summary="新增轮播种子(带审计)")

app/admin/routers/roles.py

@@ -0,0 +1,129 @@
+"""admin RBAC 角色管理(仅 super_admin):列角色 / 权限目录 / 增删改角色。均写审计。
+
+角色 = 一组「可见页面」(见 app/admin/permissions.py)。角色登录后台后左侧只展示其 pages 对应导航项。
+只有 super_admin(内建全权角色)能进本组端点(dependencies=require_role() 无参 = 仅 super_admin)。
+"""
+from __future__ import annotations
+
+from fastapi import APIRouter, Depends, HTTPException, Request
+from sqlalchemy import func, select
+
+from app.admin.audit import write_audit
+from app.admin.deps import AdminDb, CurrentAdmin, get_client_ip, require_role
+from app.admin.permissions import (
+    PERMISSION_CATALOG,
+    SUPER_ADMIN_ROLE,
+    effective_pages,
+    sanitize_pages,
+)
+from app.admin.repositories import admin_role as role_repo
+from app.admin.schemas.role import (
+    PermissionGroup,
+    RoleCreateRequest,
+    RoleOut,
+    RoleUpdateRequest,
+)
+from app.models.admin import AdminUser
+from app.models.admin_role import AdminRole
+
+router = APIRouter(
+    prefix="/admin/api/roles",
+    tags=["admin-roles"],
+    dependencies=[Depends(require_role())],  # 无参 = 仅 super_admin
+)
+
+
+def _usage_counts(db: AdminDb) -> dict[str, int]:
+    rows = db.execute(
+        select(AdminUser.role, func.count(AdminUser.id)).group_by(AdminUser.role)
+    ).all()
+    return {r: c for r, c in rows}
+
+
+def _to_out(role: AdminRole, usage: dict[str, int]) -> RoleOut:
+    return RoleOut(
+        id=role.id,
+        name=role.name,
+        label=role.label or role.name,
+        pages=effective_pages(role.name, role.pages),
+        is_builtin=role.is_builtin,
+        in_use=usage.get(role.name, 0),
+    )
+
+
+@router.get("", response_model=list[RoleOut], summary="角色列表(含可见页 + 使用数)")
+def list_roles(db: AdminDb) -> list[RoleOut]:
+    usage = _usage_counts(db)
+    return [_to_out(r, usage) for r in role_repo.list_roles(db)]
+
+
+@router.get("/catalog", response_model=list[PermissionGroup], summary="页面权限目录(分组)")
+def get_catalog() -> list[PermissionGroup]:
+    return [PermissionGroup(**g) for g in PERMISSION_CATALOG]
+
+
+@router.post("", response_model=RoleOut, summary="新增角色(带审计)")
+def create_role(
+    body: RoleCreateRequest, request: Request, admin: CurrentAdmin, db: AdminDb
+) -> RoleOut:
+    name = body.name.strip()
+    if not name:
+        raise HTTPException(status_code=400, detail="角色名称不能为空")
+    if name == SUPER_ADMIN_ROLE:
+        raise HTTPException(status_code=400, detail="super_admin 为内建角色,不能新建")
+    if role_repo.get_role(db, name) is not None:
+        raise HTTPException(status_code=409, detail="角色名称已存在")
+    # 自定义角色:name(key)= label = 输入名称
+    role = role_repo.create_role(db, name=name, label=name, pages=body.pages)
+    write_audit(
+        db, admin, action="role.create", target_type="role", target_id=str(role.id),
+        detail={"name": name, "pages": role.pages}, ip=get_client_ip(request), commit=True,
+    )
+    return _to_out(role, _usage_counts(db))
+
+
+@router.patch("/{role_id}", response_model=RoleOut, summary="改角色(展示名/可见页,带审计)")
+def update_role(
+    role_id: int, body: RoleUpdateRequest, request: Request, admin: CurrentAdmin, db: AdminDb
+) -> RoleOut:
+    role = db.get(AdminRole, role_id)
+    if role is None:
+        raise HTTPException(status_code=404, detail="角色不存在")
+    if role.is_builtin:
+        raise HTTPException(status_code=400, detail="内建角色「管理员」不可编辑")
+
+    new_label = body.label.strip() if body.label is not None else None
+    changes: dict = {}
+    if new_label and new_label != role.label:
+        changes["label"] = {"before": role.label, "after": new_label}
+    if body.pages is not None:
+        changes["pages"] = {"before": role.pages, "after": sanitize_pages(body.pages)}
+    if not changes:
+        raise HTTPException(status_code=400, detail="无任何变更字段")
+
+    # 只改展示名 + 可见页;key(name)不可变,故无需级联 admin_user.role
+    role_repo.update_role(db, role, label=new_label, pages=body.pages)
+    write_audit(
+        db, admin, action="role.update", target_type="role", target_id=str(role_id),
+        detail=changes, ip=get_client_ip(request), commit=True,
+    )
+    return _to_out(role, _usage_counts(db))
+
+
+@router.delete("/{role_id}", summary="删角色(带审计;内建/在用不可删)")
+def delete_role(role_id: int, request: Request, admin: CurrentAdmin, db: AdminDb) -> dict:
+    role = db.get(AdminRole, role_id)
+    if role is None:
+        raise HTTPException(status_code=404, detail="角色不存在")
+    if role.is_builtin:
+        raise HTTPException(status_code=400, detail="内建角色不可删除")
+    used = _usage_counts(db).get(role.name, 0)
+    if used > 0:
+        raise HTTPException(status_code=400, detail=f"该角色仍有 {used} 名管理员在用,请先改派再删")
+    name = role.name
+    role_repo.delete_role(db, role)
+    write_audit(
+        db, admin, action="role.delete", target_type="role", target_id=str(role_id),
+        detail={"name": name}, ip=get_client_ip(request), commit=True,
+    )
+    return {"deleted": True}

app/admin/routers/users.py

@@ -42,7 +42,12 @@ def list_users(
     created_to: Annotated[datetime | None, Query()] = None,
     last_login_from: Annotated[datetime | None, Query()] = None,
     last_login_to: Annotated[datetime | None, Query()] = None,
-    sort_by: Annotated[str, Query(pattern="^(id|created_at|last_login_at)$")] = "id",
+    # 最近活跃(登录/发起比价/发起领券取最大,见 queries._last_active_expr)筛选与排序
+    last_active_from: Annotated[datetime | None, Query()] = None,
+    last_active_to: Annotated[datetime | None, Query()] = None,
+    sort_by: Annotated[
+        str, Query(pattern="^(id|created_at|last_login_at|last_active_at)$")
+    ] = "id",
     sort_order: Annotated[str, Query(pattern="^(asc|desc)$")] = "desc",
     limit: Annotated[int, Query(ge=1, le=100)] = 20,
     cursor: Annotated[int | None, Query()] = None,
@@ -51,6 +56,7 @@ def list_users(
         db, phone=phone, register_channel=register_channel, status=status,
         nickname=nickname, created_from=created_from, created_to=created_to,
         last_login_from=last_login_from, last_login_to=last_login_to,
+        last_active_from=last_active_from, last_active_to=last_active_to,
         sort_by=sort_by, sort_order=sort_order, limit=limit, cursor=cursor,
     )
     return CursorPage(

app/admin/schemas/ad_revenue.py

@@ -136,9 +136,16 @@ class AdRevenueReportOut(BaseModel):
         default_factory=dict,
         description="按广告类型(ad_type)小计 {ad_type: {impressions, revenue_yuan}};前端取 draw / reward_video 做分类大盘",
     )
+    scene_stats: dict[str, AdRevenueTypeStat] = Field(
+        default_factory=dict,
+        description="按信息流场景(feed_scene)小计 {comparison/coupon/welfare: {impressions, revenue_yuan}};"
+        "全量统计(不受分页截断),供数据大盘「领券广告 / 比价广告」卡;feed_scene 为空的事件不计入",
+    )
     dau: int | None = Field(
         None,
-        description="今日活跃用户数(复用大盘口径,last_login_at);**仅查询=今日单天时有值**,历史/多天为 null",
+        description="所选日期区间的去重活跃用户数(口径同数据大盘 period.users.active:登录 + 开始比价 + "
+        "开始领券)。按 date_from~date_to 区间统计,含今日、近 7 天、近 30 天等任意区间;全局口径,"
+        "不随 user_id / ad_type / feed_scene / app_env 筛选变化",
     )
     total: int = Field(..., description="广告事件总数(全量,不受分页影响;= 当前筛选下的分页总条数)")
     truncated: bool = Field(..., description="当前页之后是否还有更多事件(len(events) > offset + limit)")

app/admin/schemas/admin.py

@@ -6,21 +6,25 @@ from typing import Literal
 
 from pydantic import BaseModel, ConfigDict, Field
 
-_Role = Literal["super_admin", "finance", "operator"]
+# 角色不再硬编码枚举:改为任意角色名(自定义角色由 admin_role 表管理),存在性在路由层校验。
 
 
 class AdminCreateRequest(BaseModel):
     username: str = Field(..., min_length=3, max_length=64)
     password: str = Field(..., min_length=8, max_length=72)  # bcrypt ≤72 字节
-    role: _Role = "operator"
+    role: str = Field("operator", min_length=1, max_length=32)
+    # 仅当 role == "custom":这个人专属可见页 key 列表(逐页勾选结果)。其余角色不传/忽略。
+    pages_override: list[str] | None = None
 
 
 class AdminUpdateRequest(BaseModel):
-    """改角色 / 启用禁用 / 重置密码,字段都可选(只改传了的)。"""
+    """改角色 / 启用禁用 / 重置密码 / 自定义可见页,字段都可选(只改传了的)。"""
 
-    role: _Role | None = None
+    role: str | None = Field(None, min_length=1, max_length=32)
     status: Literal["active", "disabled"] | None = None
     password: str | None = Field(None, min_length=8, max_length=72)
+    # 改成/更新「自定义」可见页;role 切回普通角色时后端会清空 override(见路由)。
+    pages_override: list[str] | None = None
 
 
 class AdminAuditLogOut(BaseModel):

app/admin/schemas/analytics_health.py

@@ -0,0 +1,21 @@
+"""埋点健康度 admin 响应 schema。"""
+from __future__ import annotations
+
+from pydantic import BaseModel
+
+
+class HealthMetrics(BaseModel):
+    attempted: int
+    drop_capture: int
+    delivered: int
+    drop_undelivered: int
+    track_success_rate: float | None
+    report_success_rate: float | None
+
+
+class HealthTrendPoint(HealthMetrics):
+    day: str
+
+
+class HealthBreakdownRow(HealthMetrics):
+    key: str

app/admin/schemas/auth.py

@@ -20,6 +20,15 @@ class AdminOut(BaseModel):
     status: str
     created_at: datetime
     last_login_at: datetime | None = None
+    # 该管理员当前角色的有效可见页(= 左侧导航项 key);仅登录 / /me 填充,列表接口默认空。
+    # 前端据此过滤左侧导航(super_admin = 全部页;role=="custom" = pages_override)。见 permissions.py。
+    pages: list[str] = []
+    # 「自定义」可见页原始勾选集(role=="custom" 时非空);列表接口下发,供权限管理页编辑回填勾选。
+    # 普通角色为 None。from_attributes 自动从 ORM 列取。
+    pages_override: list[str] | None = None
+    # 明文登录密码:仅「管理员账号列表」(super_admin 专属路由)填充,供权限管理页编辑时复看;
+    # 无留存(脚本建的超管 / 旧账号)为 None → 前端不显示。登录 / /me 不下发(保持 None)。
+    password: str | None = None
 
 
 class AdminLoginResponse(BaseModel):

app/admin/schemas/comparison.py

@@ -23,6 +23,7 @@ class AdminComparisonListItem(BaseModel):
     status: str
     information: str | None = None
     store_name: str | None = None
+    product_names: str | None = None   # 下单商品名派生串(顿号分隔;「商品」列展示 + 商品搜索)
     source_platform_name: str | None = None
     best_platform_name: str | None = None
     source_price_cents: int | None = None
@@ -35,11 +36,14 @@ class AdminComparisonListItem(BaseModel):
     retry_count: int | None = None
     input_tokens: int | None = None      # Σ usage.prompt_tokens(server 派生)
     output_tokens: int | None = None     # Σ usage.completion_tokens(server 派生)
+    # 本次比价 LLM 总成本(元,按当时价冻结);旧记录/未回填为 None → 前端「成本」列回退估算。见 services/llm_cost.py。
+    llm_cost_yuan: float | None = None
     device_model: str | None = None
     rom_vendor: str | None = None
     rom_name: str | None = None
     android_version: str | None = None
     app_version: str | None = None
+    ad_revenue_yuan: float = 0.0   # 本次比价看的信息流广告预估收益(元),queries 瞬态挂 ORM 实例上
     created_at: datetime
 
 
@@ -70,3 +74,5 @@ class AdminComparisonDetail(AdminComparisonListItem):
     # 原始上报全量;「卡在哪一步」从 raw_payload.platform_results[*].status 读
     # (store_not_found/items_not_found/below_minimum/unsupported = 卡在 找店/加菜/起送/读价)。
     raw_payload: dict | None = None
+    # 算成本所用单价快照 {mode, prices:{model:{...}}}(llm_cost_yuan 继承自列表项)。见 services/llm_cost.py。
+    llm_price_snapshot: dict | None = None

app/admin/schemas/coupon_data.py

@@ -19,6 +19,16 @@ class CouponDataSummary(BaseModel):
     p50_ms: int | None = Field(None, description="耗时 50 分位(ms,中位数)")
     p95_ms: int | None = Field(None, description="耗时 95 分位(ms)")
     p99_ms: int | None = Field(None, description="耗时 99 分位(ms)")
+    # 平台粒度成功率(见 docs/guides/领券成功率指标-设计与埋点.md):基数含全部 session。
+    full_success_count: int = Field(0, description="整单成功数(勾选平台全部领到的 session 数)")
+    full_success_rate: float | None = Field(None, description="整单成功率②=整单成功数/发起数;无数据为空")
+    point_success_count: int = Field(0, description="成功平台点位数(Σ 每次成功的平台数)")
+    point_total_count: int = Field(0, description="总平台点位数(Σ 每次勾选平台数;空勾选=全领三档)")
+    point_success_rate: float | None = Field(None, description="点位成功率③=成功点位/总点位;无数据为空")
+    per_platform: dict[str, float | None] = Field(
+        default_factory=dict,
+        description="分平台点位成功率 {平台id: rate|None};恒含美团/淘宝/京东三档,区间内无人勾选的平台为 None",
+    )
 
 
 class CouponDataDaily(BaseModel):
@@ -60,6 +70,9 @@ class CouponDataRow(BaseModel):
     started_at: datetime = Field(..., description="发起时刻(明细「时间」列)")
     claimed_count: int | None = None
     trace_url: str | None = Field(None, description="pricebot 公网 trace 链接(仅 completed 有);admin 渲染可点链接,无则显示可复制 trace_id")
+    ad_revenue_yuan: float = Field(
+        0.0, description="本次领券看的信息流广告预估收益(元);按 trace_id 聚合 ad_ecpm_record"
+    )
 
 
 class CouponDataOut(BaseModel):
@@ -81,3 +94,22 @@ class CouponUserRecordsOut(BaseModel):
 
     items: list[CouponDataRow]
     total: int
+
+
+class CouponSlotRow(BaseModel):
+    """按券成功率一行(§13):粒度=设备-天;成功率=成功/(成功+失败),skipped 排除。"""
+
+    coupon_id: str
+    coupon_name: str | None = None
+    platform: str | None = Field(None, description="美团/淘宝/京东 平台 id;无法识别为空")
+    tried: int = Field(..., description="尝试数(success+already_claimed+failed 的设备-天数)")
+    succeeded: int = Field(..., description="成功数(success+already_claimed)")
+    success_rate: float | None = Field(None, description="成功率=成功/尝试")
+
+
+class CouponSlotsOut(BaseModel):
+    """按券成功率表响应(§13)。"""
+
+    date_from: str
+    date_to: str
+    items: list[CouponSlotRow]

app/admin/schemas/dashboard.py

@@ -43,7 +43,10 @@ class DashboardComparison(BaseModel):
 class DashboardPeriodUsers(BaseModel):
     new: int
     active: int
+    # 次日留存(2026-07-05 起):retained_new_users = 窗口内逐日「前一日新增且当日活跃」用户数之和,
+    # retention_cohort = 对应的前一日新增基数之和,retention_rate = 两者之比。
     retained_new_users: int
+    retention_cohort: int = 0
     retention_rate: float | None = None
     retention_note: str
 
@@ -57,6 +60,24 @@ class DashboardPeriodComparison(BaseModel):
     average_saved_cents: int | None = None
 
 
+class DashboardPeriodCoupon(BaseModel):
+    """领券核心数据(2026-07-05 产品新增)。点位=一张券(coupon_claim_record 一天一条终态);
+    成功口径 success+already_claimed(与「我的」页累计领券一致)。"""
+
+    started: int = 0
+    # 全部领成功的次数:completed 且当日该设备全部点位成功
+    all_success: int = 0
+    success_rate: float | None = None
+    # 本期 session 触达的点位中成功的条数(同设备同日去重)
+    point_success: int = 0
+    # 每次发起的应领点位数(本期完成场实际点位数的众数;无完成场为空)
+    points_per_session: int | None = None
+    # 点位成功率 = point_success / (started × points_per_session);未跑到的点位计入分母视为失败
+    point_success_rate: float | None = None
+    # 耗时中位数(仅 completed 的 elapsed_ms,同「领券数据」页口径)
+    median_elapsed_ms: int | None = None
+
+
 class DashboardPeriodCoins(BaseModel):
     granted_total: int
     reward_video_coin_total: int = 0
@@ -85,6 +106,7 @@ class DashboardPeriod(BaseModel):
     date_to: date
     users: DashboardPeriodUsers
     comparison: DashboardPeriodComparison
+    coupon: DashboardPeriodCoupon = DashboardPeriodCoupon()
     coins: DashboardPeriodCoins
     cash: DashboardPeriodCash
     trend: list[DashboardTrendPoint] = []

app/admin/schemas/ops_marquee_seed.py

@@ -62,3 +62,16 @@ class OpsSavingsFeedPreviewItem(BaseModel):
 class OpsSavingsFeedPreviewOut(BaseModel):
     """运营预览:实际混播出来的 feed(真实记录会插队,与客户端一致)。"""
     items: list[OpsSavingsFeedPreviewItem]
+
+
+class OpsRealRecordItem(BaseModel):
+    masked_user: str          # 脱敏后展示名(与 app 一致)
+    saved_amount_cents: int   # 节省金额(分)
+    created_at: str           # 比价记录时间(YYYY-MM-DD HH:MM)
+    user_id: int              # 真实 user_id(供运营核对,不下发客户端)
+
+
+class OpsRealRecordsOut(BaseModel):
+    """分页浏览「全部可展示的真实记录」(success+省>0,不去重、稳定顺序)。"""
+    items: list[OpsRealRecordItem]
+    total: int                # 满足条件的真实记录总数(算页数用)

app/admin/schemas/role.py

@@ -0,0 +1,35 @@
+"""admin RBAC 角色 + 权限目录 schemas。"""
+from __future__ import annotations
+
+from pydantic import BaseModel, Field
+
+
+class PermissionPage(BaseModel):
+    key: str
+    label: str
+
+
+class PermissionGroup(BaseModel):
+    group: str
+    pages: list[PermissionPage]
+
+
+class RoleOut(BaseModel):
+    id: int
+    name: str             # 角色 key(承重,不可变)
+    label: str            # 展示名(UI 显示)
+    pages: list[str]      # 有效可见页 key(super_admin = 全部页)
+    is_builtin: bool      # 内建角色(super_admin):不可编辑/删除
+    in_use: int           # 使用该角色的管理员数(删除前端提示 / 拦截用)
+
+
+class RoleCreateRequest(BaseModel):
+    # 新增自定义角色:name 即用户输入的名称(同时作 key 与展示名)
+    name: str = Field(..., min_length=1, max_length=32)
+    pages: list[str] = Field(default_factory=list)
+
+
+class RoleUpdateRequest(BaseModel):
+    # 只改展示名 + 可见页;key 不可变
+    label: str | None = Field(None, min_length=1, max_length=32)
+    pages: list[str] | None = None

app/admin/schemas/user.py

@@ -20,6 +20,9 @@ class AdminUserListItem(BaseModel):
     wechat_nickname: str | None = None
     created_at: datetime
     last_login_at: datetime
+    # 最近活跃 = max(最近登录, 最近发起比价, 最近发起领券);列表页由 queries._attach_last_active
+    # 瞬态挂上。其他复用本 schema 的入口(用户 360 等)没挂该属性 → None(前端显示 '-')。
+    last_active_at: datetime | None = None
 
 
 class AdminUserOverview(BaseModel):

app/admin/schemas/wallet.py

@@ -130,6 +130,7 @@ class WithdrawBulkResult(BaseModel):
 
 class WithdrawLedgerCheckOut(BaseModel):
     ok: bool
+    # 普通现金账(coin_cash:金币兑换的现金)
     cash_balance_total_cents: int
     cash_transaction_total_cents: int
     balance_diff_cents: int
@@ -137,6 +138,14 @@ class WithdrawLedgerCheckOut(BaseModel):
     missing_refund_txn_count: int
     duplicate_refund_txn_count: int
     refund_txn_on_non_terminal_count: int
+    # 邀请奖励金账(invite_cash:与普通现金物理隔离,各自对账)。默认 0 向后兼容。
+    invite_cash_balance_total_cents: int = 0
+    invite_cash_transaction_total_cents: int = 0
+    invite_balance_diff_cents: int = 0
+    invite_missing_withdraw_txn_count: int = 0
+    invite_missing_refund_txn_count: int = 0
+    invite_duplicate_refund_txn_count: int = 0
+    invite_refund_txn_on_non_terminal_count: int = 0
 
 
 class WxpayHealthCheckOut(BaseModel):