diff --git a/src/app/(main)/dashboard/page.tsx b/src/app/(main)/dashboard/page.tsx
index 725f4d5..0046929 100644
--- a/src/app/(main)/dashboard/page.tsx
+++ b/src/app/(main)/dashboard/page.tsx
@@ -118,9 +118,10 @@ function previousPeriodRange(range: ReturnType<typeof periodRange>) {
 }
 
 function retentionTitle(period: PeriodKey) {
-  if (period === '7d') return '近 7 日新增留存';
-  if (period === '30d') return '近 30 日新增留存';
-  return '昨日新增留存';
+  // 次日留存口径(2026-07-05):每天取前一日新增用户,统计其当日活跃比例;单日窗口即「前日新增的昨日留存」。
+  if (period === '7d') return '近 7 日新增次日留存';
+  if (period === '30d') return '近 30 日新增次日留存';
+  return '前日用户新增留存';
 }
 
 function avgEcpm(report: AdRevenueReport | null) {
@@ -131,19 +132,23 @@ function avgEcpm(report: AdRevenueReport | null) {
 function adTypeSummary(report: AdRevenueReport | null, adType: string) {
   if (!report) return null;
   if (report.by_ad_type?.[adType]) return report.by_ad_type[adType];
+  // 优先用后端全量小计 type_stats(items 受 limit 分页截断,>1000 行的区间按 items 现算会漏旧数据)
+  const stat = report.type_stats?.[adType];
+  if (stat) return { impressions: stat.impressions, revenue_yuan: stat.revenue_yuan };
   const matched = report.items.filter((it) => it.ad_type === adType);
   if (matched.length === 0) return null;
   return {
-    ad_type: adType,
     impressions: matched.reduce((sum, it) => sum + it.impressions, 0),
     revenue_yuan: matched.reduce((sum, it) => sum + it.revenue_yuan, 0),
-    expected_coin: matched.reduce((sum, it) => sum + it.expected_coin, 0),
-    actual_coin: matched.reduce((sum, it) => sum + it.actual_coin, 0),
   };
 }
 
 function adSceneSummary(report: AdRevenueReport | null, feedScene: 'coupon' | 'comparison') {
   if (!report) return null;
+  // 优先用后端全量小计 scene_stats:2026-07-02 起 items 不再含信息流逐条展示行(唯一带收益+场景的行),
+  // 按 items 现算恒为 0;scene_stats 在全量 events 上聚合且不受分页截断。旧后端无此字段时回退 items 现算。
+  const stat = report.scene_stats?.[feedScene];
+  if (stat) return { impressions: stat.impressions, revenue_yuan: stat.revenue_yuan };
   const matched = report.items.filter((it) => it.feed_scene === feedScene);
   if (matched.length === 0) return null;
   return {
@@ -521,6 +526,23 @@ export default function DashboardPage() {
     periodData?.comparison.average_duration_ms,
     previousPeriodData?.comparison.average_duration_ms,
   );
+  // 领券核心数据(period.coupon;旧后端无此字段时整节显示 '--')
+  const couponPeriod = periodData?.coupon ?? null;
+  const previousCouponPeriod = previousPeriodData?.coupon ?? null;
+  const couponStartedDelta = percentDelta(couponPeriod?.started, previousCouponPeriod?.started);
+  const couponSuccessRateValue =
+    couponPeriod?.success_rate == null ? '--' : (couponPeriod.success_rate * 100).toFixed(1);
+  const couponSuccessRateDelta = pointDelta(couponPeriod?.success_rate, previousCouponPeriod?.success_rate);
+  const couponPointRateValue =
+    couponPeriod?.point_success_rate == null ? '--' : (couponPeriod.point_success_rate * 100).toFixed(1);
+  const couponPointRateDelta = pointDelta(
+    couponPeriod?.point_success_rate,
+    previousCouponPeriod?.point_success_rate,
+  );
+  const couponMedianDelta = durationDelta(
+    couponPeriod?.median_elapsed_ms,
+    previousCouponPeriod?.median_elapsed_ms,
+  );
   const averageSavedDelta = moneyDeltaCents(
     periodData?.comparison.average_saved_cents,
     previousPeriodData?.comparison.average_saved_cents,
@@ -761,6 +783,51 @@ export default function DashboardPage() {
         </div>
       </section>
 
+      <section className="section">
+        <div className="section-head">
+          <span className="bar" />
+          <h3>领券核心数据</h3>
+          <span>发起、整场成功、点位成功与效率</span>
+        </div>
+        <div className="grid g4">
+          <StatCard
+            title="领券发起数"
+            value={fmtInt(couponPeriod?.started)}
+            unit="次"
+            delta={couponStartedDelta.value}
+            deltaTone={couponStartedDelta.tone}
+          />
+          <StatCard
+            title="领券成功率"
+            value={couponSuccessRateValue}
+            unit="%"
+            delta={couponSuccessRateDelta.value}
+            deltaTone={couponSuccessRateDelta.tone}
+            hint={`全部点位领成功的次数 / 领券发起数;本期 ${fmtInt(couponPeriod?.all_success)} / ${fmtInt(
+              couponPeriod?.started,
+            )} 次。点位成功口径含「今日已领过」。`}
+          />
+          <StatCard
+            title="点位成功率"
+            value={couponPointRateValue}
+            unit="%"
+            delta={couponPointRateDelta.value}
+            deltaTone={couponPointRateDelta.tone}
+            hint={`成功点位数 / (领券发起数 × 每次应领点位数);中途退出未跑到的点位计入分母视为失败。本期成功点位 ${fmtInt(
+              couponPeriod?.point_success,
+            )} 个,每次应领 ${fmtInt(couponPeriod?.points_per_session)} 个(按本期完成场自动校准)。`}
+          />
+          <StatCard
+            title="耗时中位数"
+            value={fmtMsAsSeconds(couponPeriod?.median_elapsed_ms)}
+            unit="秒"
+            delta={couponMedianDelta.value}
+            deltaTone={couponMedianDelta.tone}
+            hint="仅统计「完成」的领券(同领券数据页口径),中位数比均值更抗中途暂停等待的长尾。"
+          />
+        </div>
+      </section>
+
       <section className="section">
         <div className="section-head">
           <span className="bar" />
diff --git a/src/app/(main)/users/page.tsx b/src/app/(main)/users/page.tsx
index d53269b..01845e2 100644
--- a/src/app/(main)/users/page.tsx
+++ b/src/app/(main)/users/page.tsx
@@ -5,7 +5,7 @@ import type { Key } from 'react';
 import { useRouter } from 'next/navigation';
 import type { ColumnsType } from 'antd/es/table';
 import type { SorterResult } from 'antd/es/table/interface';
-import { App, Button, DatePicker, Input, Select, Space, Table, Tag } from 'antd';
+import { App, Button, DatePicker, Input, Select, Space, Table, Tag, Tooltip } from 'antd';
 import dayjs, { type Dayjs } from 'dayjs';
 import { api, errMsg } from '@/lib/api';
 import { canDo } from '@/lib/auth';
@@ -18,7 +18,7 @@ const { RangePicker } = DatePicker;
 
 const STATUS_COLOR: Record<string, string> = { active: 'green', disabled: 'red', deleted: 'default' };
 
-type SortField = 'id' | 'created_at' | 'last_login_at';
+type SortField = 'id' | 'created_at' | 'last_active_at';
 
 export default function UsersPage() {
   const router = useRouter();
@@ -61,8 +61,8 @@ export default function UsersPage() {
       register_channel: channel || undefined,
       created_from: regRange?.[0] ? regRange[0].startOf('day').toISOString() : undefined,
       created_to: regRange?.[1] ? regRange[1].endOf('day').toISOString() : undefined,
-      last_login_from: loginRange?.[0] ? loginRange[0].startOf('day').toISOString() : undefined,
-      last_login_to: loginRange?.[1] ? loginRange[1].endOf('day').toISOString() : undefined,
+      last_active_from: loginRange?.[0] ? loginRange[0].startOf('day').toISOString() : undefined,
+      last_active_to: loginRange?.[1] ? loginRange[1].endOf('day').toISOString() : undefined,
     });
 
   const resetFilters = () => {
@@ -235,12 +235,19 @@ export default function UsersPage() {
       render: (v: string) => formatUtcTime(v),
     },
     {
-      title: '最近登录',
-      dataIndex: 'last_login_at',
+      // 最近活跃 = max(最近登录, 最近发起比价, 最近发起领券),与大盘 DAU/留存活跃口径一致(2026-07-05)
+      title: (
+        <Tooltip title="进入 App(登录)/ 发起比价 / 发起领券,取最近一次">
+          最近活跃
+        </Tooltip>
+      ),
+      dataIndex: 'last_active_at',
       width: 160,
       sorter: true,
-      sortOrder: sortOrderOf('last_login_at'),
-      render: (v: string) => formatUtcTime(v),
+      // 关掉 antd 默认的「点击升序/降序」表头提示,否则与上面自定义口径 Tooltip 同时弹出互相遮挡
+      showSorterTooltip: false,
+      sortOrder: sortOrderOf('last_active_at'),
+      render: (v: string | null, u: UserListItem) => formatUtcTime(v ?? u.last_login_at),
     },
     {
       title: '操作',
@@ -324,7 +331,7 @@ export default function UsersPage() {
           allowClear
         />
         <RangePicker
-          placeholder={['最近登录起', '最近登录止']}
+          placeholder={['最近活跃起', '最近活跃止']}
           value={loginRange}
           onChange={(v) => setLoginRange(v as [Dayjs, Dayjs] | null)}
           allowClear
diff --git a/src/lib/types.ts b/src/lib/types.ts
index 4a8e52a..7f5ec3b 100644
--- a/src/lib/types.ts
+++ b/src/lib/types.ts
@@ -56,6 +56,8 @@ export interface UserListItem {
   wechat_openid: string | null;
   created_at: string;
   last_login_at: string;
+  // 最近活跃 = max(最近登录, 最近发起比价, 最近发起领券);与大盘 DAU/留存活跃口径一致
+  last_active_at: string | null;
 }
 
 // 设备维度新手引导:一台设备(ANDROID_ID)聚合,走过引导的账号数 + 最近完成时间。
@@ -474,6 +476,10 @@ export interface AdRevenueReport {
   daily: AdRevenueDaily[]; // 按日期汇总序列(全量,供按天趋势图)
   hourly: AdRevenueHourly[]; // 按小时汇总序列(全量,供按小时趋势图;按天查询时为空)
   type_stats: Record<string, AdRevenueTypeStat>; // 按广告类型小计;前端取 draw / reward_video
+  // 按信息流场景小计(comparison/coupon/welfare;全量,不受分页截断)。数据大盘「领券广告/比价广告」卡
+  // 优先读它:2026-07-02 后端起 items 不再含信息流逐条展示行(唯一带收益+场景的行),按 items 现算恒 0。
+  // 可选(`?.` 探测)以兼容未升级后端,缺失时回退 items 现算。
+  scene_stats?: Record<string, AdRevenueTypeStat>;
   // 可选:后端预聚合的「按广告类型」富小计(含发放金币明细)。当前后端未下发 → 数据大盘页
   // (dashboard adTypeSummary)用 `?.` 探测、缺失时按 items 现算兜底;后端补上即自动启用。
   by_ad_type?: Record<
@@ -529,6 +535,8 @@ export interface DashboardOverview {
       new: number;
       active: number;
       retained_new_users: number;
+      // 次日留存基数:窗口内逐日「前一日新增用户数」之和(retention_rate 的分母;旧后端无此字段)
+      retention_cohort?: number;
       retention_rate: number | null;
       retention_note: string;
     };
@@ -540,6 +548,17 @@ export interface DashboardOverview {
       average_duration_ms: number | null;
       average_saved_cents: number | null;
     };
+    // 领券核心数据(2026-07-05 新增;旧后端无此字段,前端 `?.` 探测)。
+    // 点位=一张券;成功口径 success+already_claimed;点位成功率分母=发起数×应领点位数(未跑到视为失败)。
+    coupon?: {
+      started: number;
+      all_success: number; // 全部点位领成功的完成场次数
+      success_rate: number | null;
+      point_success: number;
+      points_per_session: number | null; // 应领点位数(本期完成场点位数众数)
+      point_success_rate: number | null;
+      median_elapsed_ms: number | null; // 仅 completed,同「领券数据」页口径
+    };
     coins: {
       granted_total: number;
       reward_video_coin_total: number;