diff --git a/src/app/(main)/ad-revenue-report/page.tsx b/src/app/(main)/ad-revenue-report/page.tsx
index 5288f92..fc25b8f 100644
--- a/src/app/(main)/ad-revenue-report/page.tsx
+++ b/src/app/(main)/ad-revenue-report/page.tsx
@@ -1,6 +1,6 @@
 'use client';
 
-import { useCallback, useEffect, useState } from 'react';
+import { useCallback, useEffect, useMemo, useState } from 'react';
 import type { ColumnsType } from 'antd/es/table';
 import {
   App,
@@ -46,11 +46,11 @@ const { RangePicker } = DatePicker;
 
 // 广告类型标签
 const TYPE_TAG: Record<string, { color: string; label: string }> = {
-  reward_video: { color: 'blue', label: '激励视频' },
+  reward_video: { color: 'blue', label: '看视频' },
   // 历史误标 feed(领券/比价广告修 adType 之前上报)一律按 Draw 信息流显示——业务已全切 Draw
   feed: { color: 'geekblue', label: 'Draw 信息流' },
   draw: { color: 'geekblue', label: 'Draw 信息流' },
-  withdrawal_video: { color: 'gold', label: '提现激励视频' },
+  withdrawal_video: { color: 'gold', label: '提现看视频' },
 };
 
 // Draw 信息流投放场景标签(后端 AdRevenueRow.feed_scene:comparison/coupon/welfare)
@@ -74,6 +74,13 @@ const STATUS_TAG: Record<string, { color: string; label: string }> = {
   too_short: { color: 'gold', label: '未满10秒' },
   closed_early: { color: 'default', label: '提前关闭' },
 };
+const STATUS_HINT: Record<string, string> = {
+  granted: '已满足当前客户端发奖条件并完成金币发放。',
+  too_short: '旧版 Draw 信息流观看不足 10 秒，不发金币；新版按观看比例发放时会记为已发。',
+  closed_early: '用户在达到发奖条件前主动关闭，不发金币。',
+  capped: '已达到次数上限，不再发金币。',
+  ecpm_missing: '缺少有效 eCPM，无法计算金币。',
+};
 
 const fmtFactorRange = (a: number | null, b: number | null) => {
   if (a == null) return '-';
@@ -84,6 +91,14 @@ const fmtIndexRange = (a: number | null, b: number | null) => {
   if (a == null) return '-';
   return a === b ? String(a) : `${a}–${b}`;
 };
+const percentile = (values: number[], q: number) => {
+  if (!values.length) return null;
+  const sorted = [...values].sort((a, b) => a - b);
+  const idx = (sorted.length - 1) * q;
+  const lo = Math.floor(idx);
+  const hi = Math.min(lo + 1, sorted.length - 1);
+  return sorted[lo] * (hi - idx) + sorted[hi] * (idx - lo);
+};
 
 // 金币计算公式(写死,展示用)——与后端 app/core/rewards.py 同源,改动以后端常量为准。
 // 单次奖励(元) = (eCPM元 ÷ 1000) × 因子1(eCPM 元档) × 因子2(LT 累计条数);1 元 = 10000 金币,四舍五入取整。
@@ -104,35 +119,37 @@ const LT_FACTOR_ROWS = [
   { key: '5', lt: '第 11 条及以后', factor: 1.0 },
 ];
 
+type AdRevenueDetailRow = AdRevenueRecord & { source_adn?: string | null };
+
 // 展开行(逐条事件展开)- 该条的发奖复算明细(还原金币审计的 eCPM/因子1/份数/LT/因子2 等列)
-const DETAIL_COLUMNS: ColumnsType<AdRevenueRecord> = [
-  { title: '时间', dataIndex: 'created_at', render: (v: string) => formatUtcTime(v), width: 165 },
+const DETAIL_COLUMNS: ColumnsType<AdRevenueDetailRow> = [
+  { title: '来源广告网络', dataIndex: 'source_adn', width: 110, render: (value: string | null) => value || '-' },
   {
-    title: '状态',
-    dataIndex: 'status',
-    width: 110,
-    render: (s: string) => {
-      const t = STATUS_TAG[s] ?? { color: 'default', label: s };
-      return <Tag color={t.color}>{t.label}</Tag>;
-    },
-  },
-  { title: 'eCPM（分）', dataIndex: 'ecpm', width: 90, render: (v: string | null) => v ?? '-' },
-  { title: '因子1', dataIndex: 'ecpm_factor', width: 70, render: (v: number | null) => v ?? '-' },
-  { title: '份数', dataIndex: 'units', width: 60 },
-  {
-    title: 'LT累计条数',
-    key: 'lt_index',
+    title: 'eCPM（元）',
+    dataIndex: 'ecpm',
     width: 100,
-    render: (_: unknown, r: AdRevenueRecord) => fmtIndexRange(r.lt_index_start, r.lt_index_end),
+    render: (v: string | null) => (v == null || Number.isNaN(Number(v)) ? '-' : (Number(v) / 100).toFixed(2)),
   },
+  {
+    title: '单次 eCPM（元）',
+    dataIndex: 'ecpm',
+    width: 120,
+    render: (v: string | null) => (v == null || Number.isNaN(Number(v)) ? '-' : (Number(v) / 100 / 1000).toFixed(4)),
+  },
+  { title: '实发金币数', dataIndex: 'actual_coin', width: 100 },
+  { title: '因子1', dataIndex: 'ecpm_factor', width: 70, render: (v: number | null) => v ?? '-' },
   {
     title: '因子2',
     key: 'lt_factor',
     width: 90,
-    render: (_: unknown, r: AdRevenueRecord) => fmtFactorRange(r.lt_factor_start, r.lt_factor_end),
+    render: (_: unknown, r: AdRevenueDetailRow) => fmtFactorRange(r.lt_factor_start, r.lt_factor_end),
+  },
+  {
+    title: 'LT累计条数',
+    key: 'lt_index',
+    width: 100,
+    render: (_: unknown, r: AdRevenueDetailRow) => fmtIndexRange(r.lt_index_start, r.lt_index_end),
   },
-  { title: '应发金币', dataIndex: 'expected_coin', width: 100, render: (v: number) => <b>{v}</b> },
-  { title: '实发金币', dataIndex: 'actual_coin', width: 100 },
 ];
 
 // 趋势图(纯 SVG,零依赖):柱=展示条数(左轴),橙线=客户端预估收益元(右轴),
@@ -290,19 +307,20 @@ function TrendChart({ points }: { points: TrendPoint[] }) {
 // 穿山甲 app_id / 广告位 / 开关等配置在「广告配置」页(/ad-revenue)维护。
 export default function AdRevenueReportPage() {
   const { message } = App.useApp();
-  const [range, setRange] = useState<[Dayjs, Dayjs]>([dayjs(), dayjs()]);
+  const [range, setRange] = useState<[Dayjs, Dayjs]>([dayjs().subtract(1, 'day'), dayjs().subtract(1, 'day')]);
   const [userId, setUserId] = useState<number | null>(null);
   const [adType, setAdType] = useState<string | undefined>();
   // 「场景」作为后端全局筛选(feed_scene):同时影响明细 / 合计 / 趋势,与「用户 / 类型」一致,点「查询」生效。
   const [scene, setScene] = useState<string | undefined>();
   const [granularity, setGranularity] = useState<'day' | 'hour'>('day');
   const [sortBy, setSortBy] = useState<'time' | 'ecpm'>('time'); // 明细排序:time=时间倒序 / ecpm=eCPM 倒序
-  const [limit, setLimit] = useState<number>(500); // 每页条数(分页大小)
+  const [limit, setLimit] = useState<number>(1000); // 默认拉满接口单页上限，供单次流程广告数分位统计
   const [page, setPage] = useState<number>(1); // 当前页码(后端分页;1 起)
   const [queriedGranularity, setQueriedGranularity] = useState<'day' | 'hour'>('day'); // 本次结果对应的粒度,决定是否显示「小时」列
   const [queriedMultiDay, setQueriedMultiDay] = useState(false); // 本次结果是否跨多天,决定显示「日期」列 + 按天/按小时图
   const [data, setData] = useState<AdRevenueReport | null>(null);
-  const [queriedLimit, setQueriedLimit] = useState<number>(500);
+  const [allFlowItems, setAllFlowItems] = useState<AdRevenueRow[]>([]);
+  const [queriedLimit, setQueriedLimit] = useState<number>(1000);
   const [loading, setLoading] = useState(false);
   const [formulaOpen, setFormulaOpen] = useState(false);
   // 点用户手机号弹出的「用户广告收益详情」半屏抽屉(userId + 手机号;null=关闭)
@@ -320,17 +338,20 @@ export default function AdRevenueReportPage() {
       const gran = multiDay ? 'day' : granularity; // 跨多天强制按天
       setLoading(true);
       try {
+        const baseParams = {
+          date_from: from,
+          date_to: to,
+          user_id: userId ?? undefined,
+          ad_type: adType ?? undefined,
+          feed_scene: scene ?? undefined,
+          granularity: gran,
+          sort: targetSort,
+        };
         const res = await api.get<AdRevenueReport>('/admin/api/ad-revenue-report', {
           params: {
-            date_from: from,
-            date_to: to,
-            user_id: userId ?? undefined,
-            ad_type: adType ?? undefined,
-            feed_scene: scene ?? undefined,
-            granularity: gran,
+            ...baseParams,
             limit: targetLimit,
             offset: (targetPage - 1) * targetLimit,
-            sort: targetSort,
           },
         });
         setData(res.data);
@@ -338,6 +359,24 @@ export default function AdRevenueReportPage() {
         setQueriedLimit(targetLimit);
         setQueriedGranularity(gran);
         setQueriedMultiDay(multiDay);
+
+        // 单次流程广告数分位必须覆盖完整查询结果，不能只统计当前表格分页。
+        let firstOverviewPage = res.data;
+        if (targetPage !== 1 || targetLimit !== 1000) {
+          const overviewRes = await api.get<AdRevenueReport>('/admin/api/ad-revenue-report', {
+            params: { ...baseParams, limit: 1000, offset: 0 },
+          });
+          firstOverviewPage = overviewRes.data;
+        }
+        const flowItems = [...firstOverviewPage.items];
+        while (flowItems.length < firstOverviewPage.total) {
+          const nextRes = await api.get<AdRevenueReport>('/admin/api/ad-revenue-report', {
+            params: { ...baseParams, limit: 1000, offset: flowItems.length },
+          });
+          if (nextRes.data.items.length === 0) break;
+          flowItems.push(...nextRes.data.items);
+        }
+        setAllFlowItems(flowItems);
       } catch (e) {
         message.error(errMsg(e));
       } finally {
@@ -349,11 +388,11 @@ export default function AdRevenueReportPage() {
 
   useEffect(() => {
     load();
-    // 仅首次自动拉今天;之后由「查询」按钮触发
+    // 仅首次自动拉昨日;之后由「查询」按钮触发
     // eslint-disable-next-line react-hooks/exhaustive-deps
   }, []);
 
-  const columns: ColumnsType<AdRevenueRow> = [
+  const rawColumns: ColumnsType<AdRevenueRow> = [
     ...(queriedMultiDay
       ? [{ title: '日期', dataIndex: 'report_date', width: 105, fixed: 'left' } as ColumnsType<AdRevenueRow>[number]]
       : []),
@@ -401,7 +440,10 @@ export default function AdRevenueReportPage() {
       title: '场景',
       dataIndex: 'feed_scene',
       width: 80,
-      render: (v: string | null | undefined) => {
+      render: (v: string | null | undefined, row: AdRevenueRow) => {
+        if (!v && (row.ad_type === 'reward_video' || row.ad_type === 'withdrawal_video')) {
+          return <Tag color="blue">看视频</Tag>;
+        }
         if (!v) return <Typography.Text type="secondary">-</Typography.Text>;
         const t = SCENE_TAG[v];
         return t ? <Tag color={t.color}>{t.text}</Tag> : <Tag>{v}</Tag>;
@@ -436,14 +478,14 @@ export default function AdRevenueReportPage() {
       },
     },
     {
-      title: '预估收益(元)',
+      title: '预估收益',
       dataIndex: 'revenue_yuan',
       width: 110,
       align: 'right',
       // 一次比价/领券聚合行用 row_revenue_yuan(该次发奖广告 eCPM 折算之和),其它行用展示侧 revenue_yuan
       render: (v: number, r: AdRevenueRow) => {
         const rev = r.row_revenue_yuan ?? v;
-        return r.has_impression || rev > 0 ? rev.toFixed(4) : '-';
+        return rev.toFixed(4);
       },
     },
     {
@@ -451,9 +493,9 @@ export default function AdRevenueReportPage() {
       dataIndex: 'status',
       width: 100,
       render: (s: string | null) => {
-        if (!s) return <Tag>仅展示</Tag>;
+        if (!s) return <Tooltip title="仅记录广告展示，没有对应发奖事件。"><Tag>仅展示</Tag></Tooltip>;
         const t = STATUS_TAG[s] ?? { color: 'default', label: s };
-        return <Tag color={t.color}>{t.label}</Tag>;
+        return <Tooltip title={STATUS_HINT[s]}><Tag color={t.color}>{t.label}</Tag></Tooltip>;
       },
     },
     {
@@ -473,7 +515,7 @@ export default function AdRevenueReportPage() {
         r.has_reward ? v : <Typography.Text type="secondary">-</Typography.Text>,
     },
     {
-      title: '广告位ID',
+      title: '广告位',
       dataIndex: 'our_code_id',
       width: 110,
       render: (v: string | null) =>
@@ -487,6 +529,26 @@ export default function AdRevenueReportPage() {
         v ? <Tag>{v}</Tag> : <Typography.Text type="secondary">-</Typography.Text>,
     },
   ];
+  const columnOrder = [
+    'report_date',
+    'created_at',
+    'user_phone',
+    'feed_scene',
+    'ecpm_yuan',
+    'revenue_yuan',
+    'actual_coin',
+    'status',
+    'ad_type',
+    'app_env',
+    'our_code_id',
+  ];
+  const columns = columnOrder.flatMap((identity) => {
+    const found = rawColumns.find((column) => {
+      const dataIndex = 'dataIndex' in column ? column.dataIndex : undefined;
+      return String(column.key ?? dataIndex ?? '') === identity;
+    });
+    return found ? [found] : [];
+  }) as ColumnsType<AdRevenueRow>;
 
   // 派生指标(全部基于全量 total_* 字段,不受分页影响,准):
   // 发奖成本(元)= 实发金币÷汇率;预估毛利 = 收益−发奖成本;发奖占收益比 = 发奖成本÷收益;
@@ -525,11 +587,24 @@ export default function AdRevenueReportPage() {
 
   // 明细直接用后端返回的当前页 items(「场景」已由后端 feed_scene 全局过滤,前端不再二次筛)。
   const items = data?.items ?? [];
+  const sessionAdCounts = useMemo(() => {
+    const summarize = (sceneName: 'coupon' | 'comparison') => {
+      const counts = allFlowItems
+        .filter((item) => item.feed_scene === sceneName)
+        .map((item) => item.sub_count ?? 1);
+      return {
+        p5: percentile(counts, 0.05),
+        p50: percentile(counts, 0.5),
+        p95: percentile(counts, 0.95),
+      };
+    };
+    return { coupon: summarize('coupon'), comparison: summarize('comparison') };
+  }, [allFlowItems]);
 
   return (
     <div>
       <Space align="center" style={{ display: 'flex', marginBottom: 16 }}>
-        <h2 style={{ margin: 0 }}>收益报表</h2>
+        <h2 style={{ margin: 0 }}>广告收益</h2>
         <Button
           type="link"
           size="small"
@@ -573,6 +648,7 @@ export default function AdRevenueReportPage() {
               onChange={(v) => v && v[0] && v[1] && setRange([v[0], v[1]])}
               allowClear={false}
               presets={[
+                { label: '昨日', value: [dayjs().subtract(1, 'day'), dayjs().subtract(1, 'day')] },
                 { label: '今天', value: [dayjs(), dayjs()] },
                 { label: '近 7 天', value: [dayjs().subtract(6, 'day'), dayjs()] },
                 { label: '近 30 天', value: [dayjs().subtract(29, 'day'), dayjs()] },
@@ -597,9 +673,9 @@ export default function AdRevenueReportPage() {
               allowClear
               style={{ width: 150 }}
               options={[
-                { value: 'reward_video', label: '激励视频' },
+                { value: 'reward_video', label: '看视频' },
                 { value: 'draw', label: 'Draw 信息流' },
-                { value: 'withdrawal_video', label: '提现激励视频' },
+                { value: 'withdrawal_video', label: '提现看视频' },
               ]}
             />
           </Space>
@@ -803,15 +879,28 @@ export default function AdRevenueReportPage() {
               <Statistic title="Draw 信息流条数" value={drawStat?.impressions ?? 0} />
             </Col>
             <Col span={4}>
-              <Statistic title="激励视频收益(元)" value={rvStat?.revenue_yuan ?? 0} precision={4} />
+              <Statistic title="看视频收益(元)" value={rvStat?.revenue_yuan ?? 0} precision={4} />
             </Col>
             <Col span={4}>
-              <Statistic title="激励视频 eCPM(元/千次)" value={ecpmOf(rvStat)} precision={2} />
+              <Statistic title="看视频 eCPM(元/千次)" value={ecpmOf(rvStat)} precision={2} />
             </Col>
             <Col span={4}>
-              <Statistic title="激励视频条数" value={rvStat?.impressions ?? 0} />
+              <Statistic title="看视频条数" value={rvStat?.impressions ?? 0} />
             </Col>
           </Row>
+          <Divider orientation="left" plain style={{ marginTop: 20, marginBottom: 16 }}>
+            <Typography.Text type="secondary" style={{ fontSize: 12 }}>
+              单次流程观看广告数
+            </Typography.Text>
+          </Divider>
+          <Row gutter={[16, 12]}>
+            <Col span={4}><Statistic title="单次领券广告数 P5" value={sessionAdCounts.coupon.p5 ?? '-'} precision={1} /></Col>
+            <Col span={4}><Statistic title="单次领券广告数 P50" value={sessionAdCounts.coupon.p50 ?? '-'} precision={1} /></Col>
+            <Col span={4}><Statistic title="单次领券广告数 P95" value={sessionAdCounts.coupon.p95 ?? '-'} precision={1} /></Col>
+            <Col span={4}><Statistic title="单次比价广告数 P5" value={sessionAdCounts.comparison.p5 ?? '-'} precision={1} /></Col>
+            <Col span={4}><Statistic title="单次比价广告数 P50" value={sessionAdCounts.comparison.p50 ?? '-'} precision={1} /></Col>
+            <Col span={4}><Statistic title="单次比价广告数 P95" value={sessionAdCounts.comparison.p95 ?? '-'} precision={1} /></Col>
+          </Row>
         </Card>
       )}
 
@@ -901,11 +990,11 @@ export default function AdRevenueReportPage() {
                 <Typography.Text type="secondary">
                   (共 {r.sub_count ?? r.sub_rewards.length} 条 · 应发 {r.expected_coin} / 实发 {r.actual_coin})
                 </Typography.Text>
-                <Table<AdRevenueRecord>
+                <Table<AdRevenueDetailRow>
                   style={{ marginTop: 8 }}
                   rowKey="record_id"
                   columns={DETAIL_COLUMNS}
-                  dataSource={r.sub_rewards}
+                  dataSource={r.sub_rewards.map((detail) => ({ ...detail, source_adn: r.adn }))}
                   pagination={false}
                   size="small"
                   scroll={{ x: 900 }}
@@ -917,11 +1006,11 @@ export default function AdRevenueReportPage() {
                 <Typography.Text type="secondary">
                   (本条广告 应发 {r.reward_detail.expected_coin} / 实发 {r.reward_detail.actual_coin})
                 </Typography.Text>
-                <Table<AdRevenueRecord>
+                <Table<AdRevenueDetailRow>
                   style={{ marginTop: 8 }}
                   rowKey="record_id"
                   columns={DETAIL_COLUMNS}
-                  dataSource={[r.reward_detail]}
+                  dataSource={[{ ...r.reward_detail, source_adn: r.adn }]}
                   pagination={false}
                   size="small"
                   scroll={{ x: 900 }}
diff --git a/src/app/(main)/comparison-records/page.tsx b/src/app/(main)/comparison-records/page.tsx
index 6d57be6..10db7f7 100644
--- a/src/app/(main)/comparison-records/page.tsx
+++ b/src/app/(main)/comparison-records/page.tsx
@@ -1,19 +1,21 @@
 'use client';
 
-import { useState } from 'react';
+import { useEffect, useMemo, useState } from 'react';
 import type { CSSProperties, ReactNode } from 'react';
 import {
-  App, Button, Card, Collapse, Descriptions, Drawer, Input, InputNumber,
-  Select, Space, Spin, Table, Tag, Typography,
+  App, Button, Card, Col, Collapse, DatePicker, Descriptions, Divider, Drawer, Input, InputNumber,
+  Row, Select, Space, Spin, Statistic, Table, Tag, Typography,
 } from 'antd';
 import type { ColumnsType } from 'antd/es/table';
+import dayjs, { type Dayjs } from 'dayjs';
 import { api, errMsg } from '@/lib/api';
 import { formatWallTime, yuan } from '@/lib/format';
-import { usePagedList } from '@/lib/usePagedList';
-import type { ComparisonRecordDetail, ComparisonRecordListItem } from '@/lib/types';
+import type { ComparisonRecordDetail, ComparisonRecordListItem, CursorPage } from '@/lib/types';
+
+const { RangePicker } = DatePicker;
 
 const STATUS_COLOR: Record<string, string> = { success: 'green', failed: 'red', cancelled: 'default' };
-const STATUS_LABEL: Record<string, string> = { success: '成功', failed: '失败', cancelled: '已终止' };
+const STATUS_LABEL: Record<string, string> = { success: '成功', failed: '失败', cancelled: '中途退出' };
 
 // 「卡在哪一步」: platform_results[*].status 翻成人话(找店/加菜/起送/读价)
 const STUCK_LABEL: Record<string, string> = {
@@ -37,6 +39,15 @@ const calcCost = (inTok: number | null, outTok: number | null, price: number | n
 const fmtCost = (c: number | null) => (c == null ? '-' : `¥${c.toFixed(4)}`);
 const fmtTok = (inTok: number | null, outTok: number | null) =>
   inTok == null && outTok == null ? '-' : `${inTok ?? 0}/${outTok ?? 0}`;
+const percentile = (values: number[], q: number) => {
+  if (!values.length) return null;
+  const sorted = [...values].sort((a, b) => a - b);
+  const idx = (sorted.length - 1) * q;
+  const lo = Math.floor(idx);
+  const hi = Math.min(lo + 1, sorted.length - 1);
+  return Math.round(sorted[lo] * (hi - idx) + sorted[hi] * (idx - lo));
+};
+const fmtRate = (value: number | null) => (value == null ? '-' : `${(value * 100).toFixed(1)}%`);
 
 // LLM 价格快照只展示 prices 里各模型的单价(元/每百万 token),忽略 mode/_source 等元字段。
 function llmPriceRows(snapshot: Record<string, unknown> | null): string[] {
@@ -92,12 +103,20 @@ const preStyle: CSSProperties = {
 export default function ComparisonRecordsPage() {
   const { message } = App.useApp();
 
+  const [range, setRange] = useState<[Dayjs, Dayjs]>([dayjs().subtract(1, 'day'), dayjs().subtract(1, 'day')]);
   const [userId, setUserId] = useState<number | null>(null);
   const [phone, setPhone] = useState('');
   const [status, setStatus] = useState<string | undefined>();
   const [store, setStore] = useState('');
   const [product, setProduct] = useState('');
-  const [applied, setApplied] = useState<Record<string, unknown>>({});
+  const [applied, setApplied] = useState<Record<string, unknown>>({
+    date_from: dayjs().subtract(1, 'day').format('YYYY-MM-DD'),
+    date_to: dayjs().subtract(1, 'day').format('YYYY-MM-DD'),
+  });
+  const [allItems, setAllItems] = useState<ComparisonRecordListItem[]>([]);
+  const [loading, setLoading] = useState(false);
+  const [page, setPage] = useState(1);
+  const [pageSize, setPageSize] = useState(20);
   // LLM 单价(元/百万 token),本地持久化;仅用于前端估算成本,不入库、不影响其它页面
   const [pricePerMTok, setPricePerMTok] = useState<number | null>(() => {
     if (typeof window === 'undefined') return null;
@@ -111,14 +130,13 @@ export default function ComparisonRecordsPage() {
     else localStorage.setItem('llm_price_per_mtok', String(v));
   };
 
-  const { items, total, page, pageSize, loading, onChange } =
-    usePagedList<ComparisonRecordListItem>('/admin/api/comparison-records', applied);
-
   const [detail, setDetail] = useState<ComparisonRecordDetail | null>(null);
   const [detailLoading, setDetailLoading] = useState(false);
 
   const search = () =>
     setApplied({
+      date_from: range[0].format('YYYY-MM-DD'),
+      date_to: range[1].format('YYYY-MM-DD'),
       user_id: userId ?? undefined,
       phone: phone || undefined,
       status,
@@ -132,7 +150,62 @@ export default function ComparisonRecordsPage() {
     setStatus(undefined);
     setStore('');
     setProduct('');
-    setApplied({});
+    const yesterday = dayjs().subtract(1, 'day');
+    setRange([yesterday, yesterday]);
+    setApplied({
+      date_from: yesterday.format('YYYY-MM-DD'),
+      date_to: yesterday.format('YYYY-MM-DD'),
+    });
+  };
+
+  useEffect(() => {
+    let alive = true;
+    const loadAll = async () => {
+      setLoading(true);
+      try {
+        const serverFilters = { ...applied };
+        delete serverFilters.date_from;
+        delete serverFilters.date_to;
+        const rows: ComparisonRecordListItem[] = [];
+        let cursor = 0;
+        for (let pageIndex = 0; pageIndex < 200; pageIndex += 1) {
+          const { data } = await api.get<CursorPage<ComparisonRecordListItem>>(
+            '/admin/api/comparison-records',
+            { params: { ...serverFilters, limit: 100, cursor } },
+          );
+          rows.push(...data.items);
+          if (data.next_cursor == null || data.items.length === 0) break;
+          cursor = data.next_cursor;
+        }
+        if (alive) {
+          setAllItems(rows);
+          setPage(1);
+        }
+      } catch (e) {
+        if (alive) message.error(errMsg(e));
+      } finally {
+        if (alive) setLoading(false);
+      }
+    };
+    loadAll();
+    return () => {
+      alive = false;
+    };
+  }, [applied, message]);
+
+  const filteredItems = useMemo(() => {
+    const from = String(applied.date_from ?? '');
+    const to = String(applied.date_to ?? '');
+    return allItems.filter((item) => {
+      const date = dayjs(item.created_at).format('YYYY-MM-DD');
+      return (!from || date >= from) && (!to || date <= to);
+    });
+  }, [allItems, applied]);
+  const total = filteredItems.length;
+  const items = filteredItems.slice((page - 1) * pageSize, page * pageSize);
+  const onChange = (nextPage: number, nextPageSize: number) => {
+    setPageSize(nextPageSize);
+    setPage(nextPageSize === pageSize ? nextPage : 1);
   };
 
   const openDetail = async (id: number) => {
@@ -153,8 +226,48 @@ export default function ComparisonRecordsPage() {
     setDetailLoading(false);
   };
 
+  const overview = useMemo(() => {
+    const completed = filteredItems.filter(
+      (item) => item.status === 'success' || item.status === 'failed',
+    );
+    const cancelled = filteredItems.filter((item) => item.status === 'cancelled');
+    const success = filteredItems.filter((item) => item.status === 'success');
+    const successRateDenominator = filteredItems.length - cancelled.length;
+    const completedDurations = completed
+      .map((item) => item.total_ms)
+      .filter((value): value is number => value != null);
+    const cancelledDurations = cancelled
+      .map((item) => item.total_ms)
+      .filter((value): value is number => value != null);
+    const costs = filteredItems
+      .map((item) => item.llm_cost_yuan)
+      .filter((value): value is number => value != null);
+    const avg = (values: number[]) =>
+      values.length ? values.reduce((sum, value) => sum + value, 0) / values.length : null;
+    return {
+      started: filteredItems.length,
+      completed: completed.length,
+      success: success.length,
+      successRate: successRateDenominator ? success.length / successRateDenominator : null,
+      avgTokenCost: avg(costs),
+      lowerPriceRate: success.length
+        ? success.filter((item) => (item.saved_amount_cents ?? 0) > 0).length / success.length
+        : null,
+      avgMs: avg(completedDurations),
+      p5Ms: percentile(completedDurations, 0.05),
+      p50Ms: percentile(completedDurations, 0.5),
+      p95Ms: percentile(completedDurations, 0.95),
+      p99Ms: percentile(completedDurations, 0.99),
+      cancelled: cancelled.length,
+      cancelledRate: filteredItems.length ? cancelled.length / filteredItems.length : null,
+      cancelledP5Ms: percentile(cancelledDurations, 0.05),
+      cancelledP50Ms: percentile(cancelledDurations, 0.5),
+      cancelledP95Ms: percentile(cancelledDurations, 0.95),
+    };
+  }, [filteredItems]);
+
   const columns: ColumnsType<ComparisonRecordListItem> = [
-    { title: 'ID', dataIndex: 'id', width: 64 },
+    { title: '时间', dataIndex: 'created_at', width: 150, render: (v: string) => formatWallTime(v) },
     {
       title: '用户',
       key: 'user',
@@ -167,7 +280,7 @@ export default function ComparisonRecordsPage() {
       ),
     },
     { title: '状态', dataIndex: 'status', width: 72, render: (s: string) => <Tag color={STATUS_COLOR[s]}>{STATUS_LABEL[s] || s}</Tag> },
-    { title: '源平台', dataIndex: 'source_platform_name', width: 90, render: (v) => v || '-' },
+    { title: '原平台', dataIndex: 'source_platform_name', width: 90, render: (v) => v || '-' },
     {
       title: '店',
       dataIndex: 'store_name',
@@ -183,42 +296,17 @@ export default function ComparisonRecordsPage() {
       onCell: () => ({ style: { whiteSpace: 'normal', wordBreak: 'break-word', verticalAlign: 'top' } }),
       render: (v: string | null) => highlightMatch(v, applied.product),
     },
-    { title: '最优', dataIndex: 'best_platform_name', width: 80, render: (v) => v || '-' },
-    {
-      title: '省',
-      key: 'saved',
-      width: 84,
-      render: (_, r) =>
-        r.saved_amount_cents == null ? '-' : (
-          <b style={{ color: r.saved_amount_cents > 0 ? '#3f8600' : '#999' }}>{yuan(r.saved_amount_cents)}</b>
-        ),
-    },
+    { title: '耗时', dataIndex: 'total_ms', width: 72, render: fmtMs },
     {
       title: '广告收益',
       key: 'ad_revenue',
       width: 96,
       align: 'right',
-      render: (_, r) =>
-        r.ad_revenue_yuan > 0 ? (
-          <span style={{ color: '#3f8600' }}>¥{r.ad_revenue_yuan.toFixed(4)}</span>
-        ) : (
-          <span style={{ color: '#ccc' }}>-</span>
-        ),
-    },
-    { title: '耗时', dataIndex: 'total_ms', width: 64, render: fmtMs },
-    { title: '步', dataIndex: 'step_count', width: 48, render: (v) => v ?? '-' },
-    { title: 'LLM', dataIndex: 'llm_call_count', width: 56, render: (v) => v ?? '-' },
-    {
-      title: '重试',
-      dataIndex: 'retry_count',
-      width: 50,
-      render: (v: number | null) => (v ? <span style={{ color: '#cf1322' }}>{v}</span> : v ?? '-'),
-    },
-    {
-      title: 'Token(入/出)',
-      key: 'tokens',
-      width: 110,
-      render: (_, r) => fmtTok(r.input_tokens, r.output_tokens),
+      render: (_, r) => (
+        <span style={{ color: r.ad_revenue_yuan > 0 ? '#3f8600' : '#999' }}>
+          ¥{r.ad_revenue_yuan.toFixed(4)}
+        </span>
+      ),
     },
     {
       title: '成本',
@@ -235,6 +323,23 @@ export default function ComparisonRecordsPage() {
           : <span title="估算（顶部 LLM 单价 × token）" style={{ color: '#999' }}>{fmtCost(est)}</span>;
       },
     },
+    { title: '最优', dataIndex: 'best_platform_name', width: 80, render: (v) => v || '-' },
+    {
+      title: '省',
+      key: 'saved',
+      width: 84,
+      render: (_, r) =>
+        r.saved_amount_cents == null ? '-' : (
+          <b style={{ color: r.saved_amount_cents > 0 ? '#3f8600' : '#999' }}>{yuan(r.saved_amount_cents)}</b>
+        ),
+    },
+    { title: 'LLM', dataIndex: 'llm_call_count', width: 56, render: (v) => v ?? '-' },
+    {
+      title: 'TOKEN',
+      key: 'tokens',
+      width: 110,
+      render: (_, r) => fmtTok(r.input_tokens, r.output_tokens),
+    },
     {
       title: '机型/ROM',
       key: 'device',
@@ -242,9 +347,8 @@ export default function ComparisonRecordsPage() {
       ellipsis: true,
       render: (_, r) => [r.device_model, r.rom_name].filter(Boolean).join(' / ') || '-',
     },
-    { title: '时间', dataIndex: 'created_at', width: 150, render: (v: string) => formatWallTime(v) },
     {
-      title: '操作',
+      title: 'traceid',
       key: 'op',
       fixed: 'right',
       width: 80,
@@ -262,57 +366,95 @@ export default function ComparisonRecordsPage() {
 
   return (
     <div>
-      <h2>比价记录(debug)</h2>
-      <Space style={{ marginBottom: 16 }} wrap>
-        <InputNumber placeholder="user_id" value={userId} onChange={setUserId} style={{ width: 110 }} />
-        <Input
-          placeholder="手机号前缀"
-          value={phone}
-          onChange={(e) => setPhone(e.target.value)}
-          onPressEnter={search}
-          allowClear
-          style={{ width: 150 }}
-        />
-        <Input
-          placeholder="搜索店名"
-          value={store}
-          onChange={(e) => setStore(e.target.value)}
-          onPressEnter={search}
-          allowClear
-          style={{ width: 150 }}
-        />
-        <Input
-          placeholder="搜索商品"
-          value={product}
-          onChange={(e) => setProduct(e.target.value)}
-          onPressEnter={search}
-          allowClear
-          style={{ width: 150 }}
-        />
-        <Select
-          placeholder="状态"
-          value={status}
-          onChange={setStatus}
-          allowClear
-          style={{ width: 110 }}
-          options={[
-            { value: 'success', label: '成功' },
-            { value: 'failed', label: '失败' },
-            { value: 'cancelled', label: '已终止' },
-          ]}
-        />
-        <Button type="primary" onClick={search}>查询</Button>
-        <Button onClick={reset}>重置</Button>
-        <InputNumber
-          placeholder="LLM 单价"
-          value={pricePerMTok}
-          onChange={onPriceChange}
-          min={0}
-          step={0.1}
-          style={{ width: 210 }}
-          suffix="元/百万token"
-        />
-      </Space>
+      <h2>比价记录</h2>
+      <Card size="small" style={{ marginBottom: 16 }}>
+        <Space wrap size="middle" align="center">
+          <RangePicker
+            value={range}
+            allowClear={false}
+            onChange={(value) => value?.[0] && value[1] && setRange([value[0], value[1]])}
+            presets={[
+              { label: '昨日', value: [dayjs().subtract(1, 'day'), dayjs().subtract(1, 'day')] },
+              { label: '今天', value: [dayjs(), dayjs()] },
+              { label: '近 7 天', value: [dayjs().subtract(6, 'day'), dayjs()] },
+              { label: '近 30 天', value: [dayjs().subtract(29, 'day'), dayjs()] },
+            ]}
+          />
+          <InputNumber placeholder="user_id" value={userId} onChange={setUserId} style={{ width: 110 }} />
+          <Input
+            placeholder="手机号前缀"
+            value={phone}
+            onChange={(e) => setPhone(e.target.value)}
+            onPressEnter={search}
+            allowClear
+            style={{ width: 150 }}
+          />
+          <Input
+            placeholder="搜索店名"
+            value={store}
+            onChange={(e) => setStore(e.target.value)}
+            onPressEnter={search}
+            allowClear
+            style={{ width: 150 }}
+          />
+          <Input
+            placeholder="搜索商品"
+            value={product}
+            onChange={(e) => setProduct(e.target.value)}
+            onPressEnter={search}
+            allowClear
+            style={{ width: 150 }}
+          />
+          <Select
+            placeholder="状态"
+            value={status}
+            onChange={setStatus}
+            allowClear
+            style={{ width: 110 }}
+            options={[
+              { value: 'success', label: '成功' },
+              { value: 'failed', label: '失败' },
+              { value: 'cancelled', label: '中途退出' },
+            ]}
+          />
+          <Button type="primary" onClick={search}>查询</Button>
+          <Button onClick={reset}>重置</Button>
+          <InputNumber
+            placeholder="LLM 单价"
+            value={pricePerMTok}
+            onChange={onPriceChange}
+            min={0}
+            step={0.1}
+            style={{ width: 210 }}
+            suffix="元/百万token"
+          />
+        </Space>
+      </Card>
+
+      <Card size="small" style={{ marginBottom: 16 }} loading={loading}>
+        <Divider orientation="left" plain style={{ marginTop: 0 }}>数据概览</Divider>
+        <Row gutter={[16, 16]}>
+          <Col xs={12} md={6}><Statistic title="比价发起数" value={overview.started} /></Col>
+          <Col xs={12} md={6}><Statistic title="比价完成数" value={overview.completed} /></Col>
+          <Col xs={12} md={6}><Statistic title="比价成功次数" value={overview.success} /></Col>
+          <Col xs={12} md={6}><Statistic title="比价成功率" value={fmtRate(overview.successRate)} /></Col>
+          <Col xs={12} md={6}><Statistic title="平均 TOKEN 成本" value={overview.avgTokenCost ?? '-'} precision={4} prefix="¥" /></Col>
+          <Col xs={12} md={6}><Statistic title="比出更低价率" value={fmtRate(overview.lowerPriceRate)} /></Col>
+          <Col xs={12} md={6}><Statistic title="耗时平均数" value={fmtMs(overview.avgMs)} /></Col>
+          <Col xs={12} md={6}><Statistic title="耗时 5 分位" value={fmtMs(overview.p5Ms)} /></Col>
+          <Col xs={12} md={6}><Statistic title="耗时 50 分位" value={fmtMs(overview.p50Ms)} /></Col>
+          <Col xs={12} md={6}><Statistic title="耗时 95 分位" value={fmtMs(overview.p95Ms)} /></Col>
+          <Col xs={12} md={6}><Statistic title="耗时 99 分位" value={fmtMs(overview.p99Ms)} /></Col>
+        </Row>
+        <Divider orientation="left" plain>中途退出</Divider>
+        <Row gutter={[16, 16]}>
+          <Col xs={12} md={6}><Statistic title="中途退出次数" value={overview.cancelled} /></Col>
+          <Col xs={12} md={6}><Statistic title="中途退出率" value={fmtRate(overview.cancelledRate)} /></Col>
+          <Col xs={12} md={6}><Statistic title="退出耗时 5 分位" value={fmtMs(overview.cancelledP5Ms)} /></Col>
+          <Col xs={12} md={6}><Statistic title="退出耗时 50 分位" value={fmtMs(overview.cancelledP50Ms)} /></Col>
+          <Col xs={12} md={6}><Statistic title="退出耗时 95 分位" value={fmtMs(overview.cancelledP95Ms)} /></Col>
+        </Row>
+      </Card>
 
       <Table
         rowKey="id"
diff --git a/src/app/(main)/coupon-data/page.tsx b/src/app/(main)/coupon-data/page.tsx
index f49aaac..240f93b 100644
--- a/src/app/(main)/coupon-data/page.tsx
+++ b/src/app/(main)/coupon-data/page.tsx
@@ -126,7 +126,7 @@ const fmtPct = (v: number | null | undefined): string =>
 
 // 元(小数)→ "¥0.0050"(空/≤0 显示 -)。单次广告收益很小,保留 4 位。
 const fmtYuan = (v: number | null | undefined): string =>
-  v == null || v <= 0 ? '-' : `¥${v.toFixed(4)}`;
+  v == null ? '-' : `¥${v.toFixed(4)}`;
 
 // 一组按券行的 success_rate 算术平均(每张券等权;空值券跳过);无有效券 → null(显示 -)。
 // 汇总卡「分平台/合计点位成功率」据此由按券明细上卷,口径与下方按券表一致。
@@ -138,8 +138,6 @@ const slotRateMean = (rows: CouponSlotRow[]): number | null => {
 };
 
 // 汇总卡成功率口径 tooltip 文案
-const FULL_RATE_HINT =
-  '整单成功率:一次领券勾选的平台全部至少领到一张的场次 ÷ 领券发起数;基数含未完成/失败/中途退出。';
 const POINT_RATE_HINT =
   '点位成功率(合计):当前区间内全部券成功率的算术平均(每张券等权);' +
   '单券成功率=成功(含已领)÷尝试(不含跳过),源自领券每券记录。';
@@ -346,7 +344,7 @@ function TrendChart({ points }: { points: TrendPoint[] }) {
 // 数据源 coupon_session(客户端 /api/v1/coupon/session 两段上报);耗时统计只算 completed。
 export default function CouponDataPage() {
   const { message } = App.useApp();
-  const [range, setRange] = useState<[Dayjs, Dayjs]>([dayjs().subtract(6, 'day'), dayjs()]);
+  const [range, setRange] = useState<[Dayjs, Dayjs]>([dayjs().subtract(1, 'day'), dayjs().subtract(1, 'day')]);
   const [user, setUser] = useState<string>('');
   const [appEnv, setAppEnv] = useState<string>('prod');
   // 领券状态多选(方案 A:整视图联动),默认全选四态(= 现状,不改口径)。
@@ -359,6 +357,8 @@ export default function CouponDataPage() {
   const [queriedMultiDay, setQueriedMultiDay] = useState(false);
   const [queriedLimit, setQueriedLimit] = useState<number>(100);
   const [data, setData] = useState<CouponDataReport | null>(null);
+  const [overviewSummary, setOverviewSummary] = useState<CouponDataSummary | null>(null);
+  const [abandonedCount, setAbandonedCount] = useState(0);
   const [couponSlots, setCouponSlots] = useState<CouponSlotRow[]>([]);
   // 按券表:默认隐藏,点某平台点位成功率卡 → 展开该平台的券表(null=隐藏)。
   const [selectedSlotPlatform, setSelectedSlotPlatform] = useState<string | null>(null);
@@ -380,26 +380,52 @@ export default function CouponDataPage() {
       const gran = multiDay ? 'day' : granularity;
       setLoading(true);
       try {
-        const res = await api.get<CouponDataReport>('/admin/api/coupon-data', {
-          params: {
-            date_from: from,
-            date_to: to,
-            user: user.trim() || undefined,
-            app_env: appEnv,
-            status: statuses,
-            granularity: gran,
-            limit: targetLimit,
-            offset: (targetPage - 1) * targetLimit,
-            sort: targetSort,
-          },
-          // status 是数组:repeat 无方括号序列化(status=a&status=b),对齐 FastAPI list[str] Query
-          paramsSerializer: { indexes: null },
-        });
+        const baseParams = {
+          date_from: from,
+          date_to: to,
+          user: user.trim() || undefined,
+          app_env: appEnv === 'all' ? undefined : appEnv,
+          granularity: gran,
+        };
+        const [res, overviewRes, abandonedRes] = await Promise.all([
+          api.get<CouponDataReport>('/admin/api/coupon-data', {
+            params: {
+              ...baseParams,
+              status: statuses,
+              limit: targetLimit,
+              offset: (targetPage - 1) * targetLimit,
+              sort: targetSort,
+            },
+            paramsSerializer: { indexes: null },
+          }),
+          api.get<CouponDataReport>('/admin/api/coupon-data', {
+            params: {
+              ...baseParams,
+              status: ['started', 'completed', 'failed', 'abandoned'],
+              limit: 1,
+              offset: 0,
+              sort: 'time',
+            },
+            paramsSerializer: { indexes: null },
+          }),
+          api.get<CouponDataReport>('/admin/api/coupon-data', {
+            params: {
+              ...baseParams,
+              status: ['abandoned'],
+              limit: 1,
+              offset: 0,
+              sort: 'time',
+            },
+            paramsSerializer: { indexes: null },
+          }),
+        ]);
         setData(res.data);
+        setOverviewSummary(overviewRes.data.summary);
+        setAbandonedCount(abandonedRes.data.summary.started_count);
         // 并行拉「按券成功率」(独立端点,失败不影响主报表)
         api
           .get<CouponSlotsOut>('/admin/api/coupon-data/coupons', {
-            params: { date_from: from, date_to: to, app_env: appEnv },
+            params: { date_from: from, date_to: to, app_env: appEnv === 'all' ? undefined : appEnv },
           })
           .then((r) => setCouponSlots(r.data.items))
           .catch(() => setCouponSlots([]));
@@ -418,43 +444,32 @@ export default function CouponDataPage() {
 
   useEffect(() => {
     load();
-    // 仅首次自动拉近 7 天;之后由「查询」按钮触发
+    // 仅首次自动拉昨日;之后由「查询」按钮触发
     // eslint-disable-next-line react-hooks/exhaustive-deps
   }, []);
 
   const columns: ColumnsType<CouponDataRow> = [
     {
-      title: '用户',
-      dataIndex: 'user_nickname',
-      width: 140,
-      render: (_: unknown, r: CouponDataRow) => {
-        if (r.user_nickname) {
-          return (
-            <span>
-              {r.user_nickname}
-              {r.user_id != null && (
-                <Typography.Text type="secondary" style={{ fontSize: 11, marginLeft: 6 }}>
-                  #{r.user_id}
-                </Typography.Text>
-              )}
-            </span>
-          );
-        }
-        if (r.user_id != null) return <Typography.Text type="secondary">#{r.user_id}</Typography.Text>;
-        return <Typography.Text type="secondary">游客</Typography.Text>;
-      },
+      title: '时间',
+      dataIndex: 'started_at',
+      width: 165,
+      render: (v: string) => formatUtcTime(v),
     },
     {
-      title: '手机号',
-      dataIndex: 'user_phone',
-      width: 130,
-      // 点手机号 → 抽屉看该用户全部领券(参考低价审核/反馈页)。游客(无 user_id)不可点。
-      render: (phone: string | null, r: CouponDataRow) =>
-        r.user_id != null ? (
-          <a onClick={() => openUserRecords(r)}>{phone || `#${r.user_id}`}</a>
-        ) : (
-          <Typography.Text type="secondary">游客</Typography.Text>
-        ),
+      title: '用户',
+      key: 'user',
+      width: 150,
+      render: (_: unknown, r: CouponDataRow) => {
+        if (r.user_id == null) return <Typography.Text type="secondary">游客</Typography.Text>;
+        return (
+          <a onClick={() => openUserRecords(r)}>
+            <div>{r.user_phone || `#${r.user_id}`}</div>
+            <Typography.Text type="secondary" style={{ display: 'block', fontSize: 12 }}>
+              {r.user_nickname || '未设置昵称'}
+            </Typography.Text>
+          </a>
+        );
+      },
     },
     {
       title: '状态',
@@ -471,12 +486,6 @@ export default function CouponDataPage() {
       width: 110,
       render: (pkg: string | null) => originLabel(pkg),
     },
-    {
-      title: '时间',
-      dataIndex: 'started_at',
-      width: 165,
-      render: (v: string) => formatUtcTime(v),
-    },
     {
       title: '耗时',
       dataIndex: 'elapsed_ms',
@@ -484,6 +493,22 @@ export default function CouponDataPage() {
       align: 'right',
       render: (v: number | null) => fmtSec(v),
     },
+    {
+      title: '点位成功率',
+      key: 'point_success_rate',
+      width: 110,
+      render: (_: unknown, r: CouponDataRow) => (
+        <Tooltip title="当前接口未返回本场应领点位及逐点结果，前端不使用全局均值冒充本场成功率。">
+          {r.trace_url ? (
+            <a href={r.trace_url} target="_blank" rel="noreferrer">
+              查看明细
+            </a>
+          ) : (
+            <Typography.Text type="secondary">待埋点</Typography.Text>
+          )}
+        </Tooltip>
+      ),
+    },
     {
       title: '广告收益',
       dataIndex: 'ad_revenue_yuan',
@@ -522,9 +547,10 @@ export default function CouponDataPage() {
       },
     },
     {
-      title: '领券 trace',
+      title: 'traceid',
       dataIndex: 'trace_id',
       width: 150,
+      fixed: 'right',
       // 有 trace_url(pricebot 上云,仅 completed)→ 可点链接打开完整现场;否则降级为可复制 trace_id。
       render: (v: string, r: CouponDataRow) =>
         r.trace_url ? (
@@ -564,13 +590,16 @@ export default function CouponDataPage() {
     },
   ];
 
-  const summary = data?.summary;
+  const summary = overviewSummary ?? data?.summary;
+  const successDenominator = summary ? Math.max(0, summary.started_count - abandonedCount) : 0;
+  const couponSuccessRate =
+    summary && successDenominator > 0 ? summary.completed_count / successDenominator : null;
   const items = data?.items ?? [];
 
   return (
     <div>
       <Space align="center" style={{ display: 'flex', marginBottom: 16 }}>
-        <h2 style={{ margin: 0 }}>领券数据</h2>
+        <h2 style={{ margin: 0 }}>领券记录</h2>
         <Typography.Text type="secondary" style={{ fontSize: 12 }}>
           发起→完成耗时口径为客户端全程计时;均值/分位仅统计「完成」的领券
         </Typography.Text>
@@ -585,6 +614,7 @@ export default function CouponDataPage() {
               onChange={(v) => v && v[0] && v[1] && setRange([v[0], v[1]])}
               allowClear={false}
               presets={[
+                { label: '昨日', value: [dayjs().subtract(1, 'day'), dayjs().subtract(1, 'day')] },
                 { label: '今天', value: [dayjs(), dayjs()] },
                 { label: '近 7 天', value: [dayjs().subtract(6, 'day'), dayjs()] },
                 { label: '近 30 天', value: [dayjs().subtract(29, 'day'), dayjs()] },
@@ -677,6 +707,32 @@ export default function CouponDataPage() {
       {summary && (
         <Card size="small" style={{ marginBottom: 16 }}>
           <Row gutter={[16, 12]}>
+            <Col flex="1 1 0">
+              <Statistic
+                title={
+                  <span>
+                    领券成功率{' '}
+                    <Tooltip title="领券完成数 ÷（领券发起数－中途退出数）">
+                      <InfoCircleOutlined style={{ color: '#999' }} />
+                    </Tooltip>
+                  </span>
+                }
+                value={fmtPct(couponSuccessRate)}
+              />
+            </Col>
+            <Col flex="1 1 0">
+              <Statistic
+                title={
+                  <span>
+                    点位成功率{' '}
+                    <Tooltip title={POINT_RATE_HINT}>
+                      <InfoCircleOutlined style={{ color: '#999' }} />
+                    </Tooltip>
+                  </span>
+                }
+                value={fmtPct(slotRateMean(couponSlots))}
+              />
+            </Col>
             <Col flex="1 1 0">
               <Statistic title="领券发起数" value={summary.started_count} />
             </Col>
@@ -703,35 +759,6 @@ export default function CouponDataPage() {
             </Col>
           </Row>
           <Divider style={{ marginTop: 16, marginBottom: 16 }} />
-          <Row gutter={[16, 12]}>
-            <Col flex="1 1 0">
-              <Statistic
-                title={
-                  <span>
-                    整单成功率{' '}
-                    <Tooltip title={FULL_RATE_HINT}>
-                      <InfoCircleOutlined style={{ color: '#999' }} />
-                    </Tooltip>
-                  </span>
-                }
-                value={fmtPct(summary.full_success_rate)}
-              />
-            </Col>
-            <Col flex="1 1 0">
-              <Statistic
-                title={
-                  <span>
-                    点位成功率(合计){' '}
-                    <Tooltip title={POINT_RATE_HINT}>
-                      <InfoCircleOutlined style={{ color: '#999' }} />
-                    </Tooltip>
-                  </span>
-                }
-                value={fmtPct(slotRateMean(couponSlots))}
-              />
-            </Col>
-          </Row>
-          <Divider style={{ marginTop: 16, marginBottom: 16 }} />
           <Row gutter={[16, 12]}>
             {(['meituan-waimai', 'taobao-shanguang', 'jd-waimai'] as const).map((pid) => {
               const active = selectedSlotPlatform === pid;
diff --git a/src/app/(main)/dashboard/page.tsx b/src/app/(main)/dashboard/page.tsx
index 0046929..d0ee87a 100644
--- a/src/app/(main)/dashboard/page.tsx
+++ b/src/app/(main)/dashboard/page.tsx
@@ -1,11 +1,16 @@
 'use client';
 
 import { useEffect, useMemo, useState, type ReactNode } from 'react';
-import { Alert, App, Select, Spin, Tag, Tooltip } from 'antd';
+import { Alert, App, DatePicker, Select, Spin, Tag, Tooltip } from 'antd';
 import { CalendarOutlined, InfoCircleOutlined } from '@ant-design/icons';
-import dayjs from 'dayjs';
+import dayjs, { type Dayjs } from 'dayjs';
 import { api } from '@/lib/api';
-import type { AdRevenueReport, DashboardOverview } from '@/lib/types';
+import type {
+  AdRevenueReport,
+  ComparisonRecordListItem,
+  CursorPage,
+  DashboardOverview,
+} from '@/lib/types';
 
 type PeriodKey = 'yesterday' | '7d' | '30d';
 type TrendSeriesKey = 'dau' | 'newUsers' | 'comparisons';
@@ -37,6 +42,18 @@ const fmtYuan = (yuan: number | null | undefined) => (yuan == null ? '--' : `¥$
 const fmtMsAsSeconds = (ms: number | null | undefined) => (ms == null ? '--' : (ms / 1000).toFixed(1));
 const pct = (v: number | null | undefined) => (v == null ? '--' : `${(v * 100).toFixed(1)}%`);
 const compact = (v: number) => (v >= 1000 ? `${(v / 1000).toFixed(v >= 10000 ? 0 : 1)}k` : String(v));
+const percentile = (values: number[], q: number) => {
+  if (!values.length) return null;
+  const sorted = [...values].sort((a, b) => a - b);
+  const idx = (sorted.length - 1) * q;
+  const lo = Math.floor(idx);
+  const hi = Math.min(lo + 1, sorted.length - 1);
+  return Math.round(sorted[lo] * (hi - idx) + sorted[hi] * (idx - lo));
+};
+const inDateRange = (value: string, start: Dayjs, end: Dayjs) => {
+  const date = dayjs(value).format('YYYY-MM-DD');
+  return date >= start.format('YYYY-MM-DD') && date <= end.format('YYYY-MM-DD');
+};
 const fmtCoinAmount = (v: number | null | undefined) => {
   if (v == null) return '--';
   if (Math.abs(v) >= 10000) return `${(v / 10000).toFixed(2).replace(/\.?0+$/, '')} 万`;
@@ -124,11 +141,6 @@ function retentionTitle(period: PeriodKey) {
   return '前日用户新增留存';
 }
 
-function avgEcpm(report: AdRevenueReport | null) {
-  if (!report || report.total_impressions <= 0) return null;
-  return (report.total_revenue_yuan / report.total_impressions) * 1000;
-}
-
 function adTypeSummary(report: AdRevenueReport | null, adType: string) {
   if (!report) return null;
   if (report.by_ad_type?.[adType]) return report.by_ad_type[adType];
@@ -345,8 +357,6 @@ function TrendChart({ rangeLabel, points }: { rangeLabel: string; points: Dashbo
       .join(' ');
     return `M${chart.left},${chart.bottom} ${line.replace(/^L/, 'L')} L${chart.right},${chart.bottom} Z`;
   };
-  const labelStep = Math.max(1, Math.ceil(points.length / 6));
-
   const toggleSeries = (key: TrendSeriesKey) => {
     setVisibleSeries((prev) => {
       const visibleCount = Object.values(prev).filter(Boolean).length;
@@ -378,7 +388,7 @@ function TrendChart({ rangeLabel, points }: { rangeLabel: string; points: Dashbo
         </div>
       </div>
       <div className="chart-empty">
-        <svg viewBox="0 0 900 240" width="100%" height="220" preserveAspectRatio="none" aria-hidden>
+        <svg viewBox="0 0 900 262" width="100%" height="240" preserveAspectRatio="none" aria-hidden>
           <g stroke="#edf0f5" strokeWidth="1">
             <line x1="44" y1="28" x2="880" y2="28" />
             <line x1="44" y1="76" x2="880" y2="76" />
@@ -431,14 +441,18 @@ function TrendChart({ rangeLabel, points }: { rangeLabel: string; points: Dashbo
                   </g>
                 ) : null,
               )}
-              <g fill="#97A3B8" fontSize="12" fontWeight="600">
-                {points.map((p, idx) =>
-                  idx === 0 || idx === points.length - 1 || idx % labelStep === 0 ? (
-                    <text key={p.date} x={xFor(idx)} y="235" textAnchor={idx === points.length - 1 ? 'end' : 'middle'}>
-                      {dayjs(p.date).format('MM-DD')}
-                    </text>
-                  ) : null,
-                )}
+              <g fill="#97A3B8" fontSize="10" fontWeight="600">
+                {points.map((p, idx) => (
+                  <text
+                    key={p.date}
+                    x={xFor(idx)}
+                    y="236"
+                    textAnchor="end"
+                    transform={`rotate(-45 ${xFor(idx)} 236)`}
+                  >
+                    {dayjs(p.date).format('MM-DD')}
+                  </text>
+                ))}
               </g>
             </>
           )}
@@ -452,6 +466,8 @@ function TrendChart({ rangeLabel, points }: { rangeLabel: string; points: Dashbo
 export default function DashboardPage() {
   const { message } = App.useApp();
   const [period, setPeriod] = useState<PeriodKey>('yesterday');
+  const [customRange, setCustomRange] = useState<[Dayjs, Dayjs] | null>(null);
+  const [datePickerOpen, setDatePickerOpen] = useState(false);
   const [data, setData] = useState<DashboardOverview | null>(null);
   const [previousData, setPreviousData] = useState<DashboardOverview | null>(null);
   const [adReport, setAdReport] = useState<AdRevenueReport | null>(null);
@@ -463,12 +479,24 @@ export default function DashboardPage() {
   const [updatedAt, setUpdatedAt] = useState<string | null>(null);
   const [refreshKey, setRefreshKey] = useState(0);
   const [cpsSyncing, setCpsSyncing] = useState(false);
+  const [comparisonRecords, setComparisonRecords] = useState<ComparisonRecordListItem[]>([]);
+  const [comparisonRecordsComplete, setComparisonRecordsComplete] = useState(false);
+  const [couponP95Ms, setCouponP95Ms] = useState<number | null>(null);
 
-  const range = useMemo(() => periodRange(period), [period]);
+  const range = useMemo(() => {
+    if (!customRange) return periodRange(period);
+    const start = customRange[0].startOf('day');
+    const end = customRange[1].startOf('day');
+    return {
+      start,
+      end,
+      label: `${start.format('MM-DD')} ~ ${end.format('MM-DD')}`,
+      days: end.diff(start, 'day') + 1,
+    };
+  }, [period, customRange]);
   const previousRange = useMemo(() => previousPeriodRange(range), [range]);
   const periodData = data?.period ?? null;
   const previousPeriodData = previousData?.period ?? null;
-  const adAvgEcpm = avgEcpm(adReport);
   const rewardVideoAdSummary = adTypeSummary(adReport, 'reward_video');
   const couponAdSummary = adSceneSummary(adReport, 'coupon');
   const comparisonAdSummary = adSceneSummary(adReport, 'comparison');
@@ -477,8 +505,54 @@ export default function DashboardPage() {
     rewardVideoAdSummary && rewardVideoAdSummary.impressions > 0
       ? fmtYuan((rewardVideoAdSummary.revenue_yuan / rewardVideoAdSummary.impressions) * 1000)
       : '--';
-  const compareSuccessRate = periodData?.comparison.success_rate ?? null;
-  const averageDurationMs = periodData?.comparison.average_duration_ms ?? null;
+  const comparisonMetrics = useMemo(() => {
+    const current = comparisonRecords.filter((r) => inDateRange(r.created_at, range.start, range.end));
+    const previous = comparisonRecords.filter((r) =>
+      inDateRange(r.created_at, previousRange.start, previousRange.end),
+    );
+    const summarize = (rows: ComparisonRecordListItem[]) => {
+      const cancelled = rows.filter((r) => r.status === 'cancelled').length;
+      const completedRows = rows.filter((r) => r.status === 'success' || r.status === 'failed');
+      const completed = completedRows.length;
+      const success = rows.filter((r) => r.status === 'success').length;
+      const successRateDenominator = rows.length - cancelled;
+      const durations = completedRows
+        .filter((r) => r.total_ms != null)
+        .map((r) => r.total_ms as number);
+      const tokenCosts = rows
+        .map((r) => r.llm_cost_yuan)
+        .filter((v): v is number => v != null);
+      return {
+        total: rows.length,
+        completed,
+        cancelled,
+        success,
+        successRate: successRateDenominator > 0 ? success / successRateDenominator : null,
+        medianMs: percentile(durations, 0.5),
+        p95Ms: percentile(durations, 0.95),
+        tokenCostTotal: tokenCosts.reduce((sum, value) => sum + value, 0),
+      };
+    };
+    return { current: summarize(current), previous: summarize(previous) };
+  }, [comparisonRecords, range.start, range.end, previousRange.start, previousRange.end]);
+  const compareSuccessRate = comparisonRecordsComplete
+    ? comparisonMetrics.current.successRate
+    : null;
+  const comparisonTotal = comparisonRecordsComplete
+    ? comparisonMetrics.current.total
+    : periodData?.comparison.total;
+  const comparisonCompleted = comparisonRecordsComplete ? comparisonMetrics.current.completed : null;
+  const comparisonSuccess = comparisonRecordsComplete
+    ? comparisonMetrics.current.success
+    : periodData?.comparison.success;
+  const comparisonSuccessRateDenominator = comparisonRecordsComplete
+    ? comparisonMetrics.current.total - comparisonMetrics.current.cancelled
+    : null;
+  const comparisonMedianMs = comparisonRecordsComplete
+    ? comparisonMetrics.current.medianMs
+    : null;
+  const comparisonP95Ms = comparisonRecordsComplete ? comparisonMetrics.current.p95Ms : null;
+  const tokenCostYuan = comparisonRecordsComplete ? comparisonMetrics.current.tokenCostTotal : null;
   const couponRewardCoinTotal = periodData?.coins.coupon_reward_coin_total;
   const comparisonRewardCoinTotal = periodData?.coins.comparison_reward_coin_total;
   const signinCoinTotal = periodData?.coins.signin_coin_total;
@@ -494,12 +568,21 @@ export default function DashboardPage() {
   const previousTotalCpsCommissionCents = cpsCommissionCents(previousData);
   const totalRevenueYuan = revenueYuan(adReport, totalCpsCommissionCents);
   const previousTotalRevenueYuan = revenueYuan(previousAdReport, previousTotalCpsCommissionCents);
-  const yesterdayTrendPoint = periodData?.trend?.[periodData.trend.length - 1];
-  const yesterdayActiveUsers = yesterdayTrendPoint?.active_users ?? null;
+  const periodActiveUsers = periodData?.users.active ?? null;
   const arpuYuan =
-    totalRevenueYuan == null || yesterdayActiveUsers == null || yesterdayActiveUsers <= 0
+    totalRevenueYuan == null || periodActiveUsers == null || periodActiveUsers <= 0
       ? null
-      : totalRevenueYuan / yesterdayActiveUsers;
+      : totalRevenueYuan / periodActiveUsers;
+  const coinCostYuan =
+    periodData?.coins.granted_total == null ? null : periodData.coins.granted_total / 10000;
+  const grossArpuYuan =
+    totalRevenueYuan == null ||
+    tokenCostYuan == null ||
+    coinCostYuan == null ||
+    periodActiveUsers == null ||
+    periodActiveUsers <= 0
+      ? null
+      : (totalRevenueYuan - tokenCostYuan - coinCostYuan) / periodActiveUsers;
   const cpsRevenueText = cpsAvailable ? fmtCents(totalCpsCommissionCents) : '--';
   const meituanCpsRevenueText = cpsAvailable ? fmtCents(meituanCpsCommissionCents) : '--';
   const jdCpsRevenueText = cpsAvailable ? fmtCents(jdCpsCommissionCents) : '--';
@@ -511,20 +594,18 @@ export default function DashboardPage() {
   const activeUserDelta = percentDelta(periodData?.users.active, previousPeriodData?.users.active);
   const newUserDelta = percentDelta(periodData?.users.new, previousPeriodData?.users.new);
   const retentionDelta = pointDelta(periodData?.users.retention_rate, previousPeriodData?.users.retention_rate);
-  const retentionSpark: 'up' | 'down' | 'flat' | undefined =
-    periodData?.users.retention_rate == null
-      ? undefined
-      : retentionDelta.tone === 'down'
-      ? 'down'
-      : retentionDelta.tone === 'up' || periodData.users.retention_rate >= 1
-      ? 'up'
-      : 'flat';
-  const comparisonTotalDelta = percentDelta(periodData?.comparison.total, previousPeriodData?.comparison.total);
-  const comparisonSuccessDelta = percentDelta(periodData?.comparison.success, previousPeriodData?.comparison.success);
+  const comparisonTotalDelta = percentDelta(
+    comparisonRecordsComplete ? comparisonMetrics.current.total : periodData?.comparison.total,
+    comparisonRecordsComplete ? comparisonMetrics.previous.total : previousPeriodData?.comparison.total,
+  );
+  const comparisonSuccessDelta = percentDelta(
+    comparisonRecordsComplete ? comparisonMetrics.current.success : periodData?.comparison.success,
+    comparisonRecordsComplete ? comparisonMetrics.previous.success : previousPeriodData?.comparison.success,
+  );
   const comparisonOrderedDelta = percentDelta(periodData?.comparison.ordered, previousPeriodData?.comparison.ordered);
   const durationDeltaInfo = durationDelta(
-    periodData?.comparison.average_duration_ms,
-    previousPeriodData?.comparison.average_duration_ms,
+    comparisonRecordsComplete ? comparisonMetrics.current.medianMs : null,
+    comparisonRecordsComplete ? comparisonMetrics.previous.medianMs : null,
   );
   // 领券核心数据(period.coupon;旧后端无此字段时整节显示 '--')
   const couponPeriod = periodData?.coupon ?? null;
@@ -548,14 +629,75 @@ export default function DashboardPage() {
     previousPeriodData?.comparison.average_saved_cents,
   );
   const totalRevenueDelta = percentDelta(totalRevenueYuan, previousTotalRevenueYuan);
-  const adRevenueDelta = percentDelta(adReport?.total_revenue_yuan, previousAdReport?.total_revenue_yuan);
-  const cpsRevenueDelta = percentDelta(totalCpsCommissionCents, previousTotalCpsCommissionCents);
   const grantedCoinDelta = percentDelta(periodData?.coins.granted_total, previousPeriodData?.coins.granted_total);
   const couponCoinRatio = ratioBadge(couponRewardCoinTotal, periodData?.coins.granted_total);
   const comparisonCoinRatio = ratioBadge(comparisonRewardCoinTotal, periodData?.coins.granted_total);
   const rewardVideoCoinRatio = ratioBadge(periodData?.coins.reward_video_coin_total, periodData?.coins.granted_total);
   const regularTaskCoinRatio = ratioBadge(regularTaskCoinTotal, periodData?.coins.granted_total);
 
+  useEffect(() => {
+    let alive = true;
+    const loadComparisonRecords = async () => {
+      const collected: ComparisonRecordListItem[] = [];
+      let cursor = 0;
+      let complete = false;
+      for (let pageIndex = 0; pageIndex < 100; pageIndex += 1) {
+        const { data: pageData } = await api.get<CursorPage<ComparisonRecordListItem>>(
+          '/admin/api/comparison-records',
+          { params: { limit: 100, cursor } },
+        );
+        collected.push(...pageData.items);
+        const oldest = pageData.items.at(-1);
+        if (
+          pageData.next_cursor == null ||
+          pageData.items.length === 0 ||
+          (oldest && dayjs(oldest.created_at).isBefore(previousRange.start.startOf('day')))
+        ) {
+          complete = true;
+          break;
+        }
+        cursor = pageData.next_cursor;
+      }
+      if (!alive) return;
+      setComparisonRecords(collected);
+      setComparisonRecordsComplete(complete);
+    };
+    loadComparisonRecords().catch(() => {
+      if (!alive) return;
+      setComparisonRecords([]);
+      setComparisonRecordsComplete(false);
+    });
+    return () => {
+      alive = false;
+    };
+  }, [range.end, previousRange.start, refreshKey]);
+
+  useEffect(() => {
+    let alive = true;
+    api
+      .get<{ summary: { p95_ms: number | null } }>('/admin/api/coupon-data', {
+        params: {
+          date_from: range.start.format('YYYY-MM-DD'),
+          date_to: range.end.format('YYYY-MM-DD'),
+          app_env: 'prod',
+          status: ['started', 'completed', 'failed', 'abandoned'],
+          granularity: 'day',
+          limit: 1,
+          offset: 0,
+        },
+        paramsSerializer: { indexes: null },
+      })
+      .then(({ data: couponData }) => {
+        if (alive) setCouponP95Ms(couponData.summary.p95_ms);
+      })
+      .catch(() => {
+        if (alive) setCouponP95Ms(null);
+      });
+    return () => {
+      alive = false;
+    };
+  }, [range.start, range.end, refreshKey]);
+
   useEffect(() => {
     let alive = true;
     setLoading(true);
@@ -674,17 +816,33 @@ export default function DashboardPage() {
             {PERIODS.map((it) => (
               <button
                 key={it.key}
-                className={period === it.key ? 'on' : undefined}
-                onClick={() => setPeriod(it.key)}
+                className={!customRange && period === it.key ? 'on' : undefined}
+                onClick={() => {
+                  setPeriod(it.key);
+                  setCustomRange(null);
+                }}
               >
                 {it.label}
               </button>
             ))}
           </div>
-          <div className="date-pill">
-            <CalendarOutlined />
-            {range.label}
-          </div>
+          <DatePicker.RangePicker
+            className="dashboard-date-picker"
+            value={[range.start, range.end]}
+            format="YYYY-MM-DD"
+            allowClear={false}
+            open={datePickerOpen}
+            disabledDate={(date) => date.isAfter(dayjs().subtract(1, 'day'), 'day')}
+            suffixIcon={<CalendarOutlined />}
+            onClick={() => setDatePickerOpen(true)}
+            onOpenChange={setDatePickerOpen}
+            onChange={(value) => {
+              if (value?.[0] && value[1]) {
+                setCustomRange([value[0], value[1]]);
+                setDatePickerOpen(false);
+              }
+            }}
+          />
           <Select
             value="prev"
             style={{ width: 132 }}
@@ -706,7 +864,6 @@ export default function DashboardPage() {
             delta={activeUserDelta.value}
             deltaTone={activeUserDelta.tone}
             hint="当前按本期内登录、开始比价、开始领券任一满足去重；比价按 real_compare_start，领券按 real_coupon_start/claim_started。"
-            spark="up"
           />
           <StatCard
             title="新增用户"
@@ -714,7 +871,6 @@ export default function DashboardPage() {
             delta={newUserDelta.value}
             deltaTone={newUserDelta.tone}
             hint="当前按注册时间落在所选日期范围统计；若产品要按首次进入 App/首次流程启动定义新增，需要补首次行为聚合。"
-            spark="up"
           />
           <StatCard
             title={retentionTitle(period)}
@@ -723,14 +879,12 @@ export default function DashboardPage() {
             delta={retentionDelta.value}
             deltaTone={retentionDelta.tone}
             hint={periodData?.users.retention_note ?? '暂无留存数据'}
-            spark={retentionSpark}
           />
           <StatCard
             title="比价次数"
-            value={fmtInt(periodData?.comparison.total)}
+            value={fmtInt(comparisonTotal)}
             delta={comparisonTotalDelta.value}
             deltaTone={comparisonTotalDelta.tone}
-            spark="up"
           />
         </div>
         <TrendChart rangeLabel={range.label} points={periodData?.trend ?? []} />
@@ -742,37 +896,53 @@ export default function DashboardPage() {
           <h3>比价核心数据</h3>
           <span>发起、成功、下单与效率</span>
         </div>
-        <div className="grid g5">
+        <div className="grid g4">
           <StatCard
-            title="发起比价"
-            value={fmtInt(periodData?.comparison.total)}
+            title="比价发起次数"
+            value={fmtInt(comparisonTotal)}
             unit="次"
             delta={comparisonTotalDelta.value}
             deltaTone={comparisonTotalDelta.tone}
           />
           <StatCard
-            title="比价成功"
-            value={fmtInt(periodData?.comparison.success)}
+            title="比价完成次数"
+            value={fmtInt(comparisonCompleted)}
+            unit="次"
+            hint="成功次数 + 失败次数，不包含中途退出。"
+          />
+          <StatCard
+            title="比价成功次数"
+            value={fmtInt(comparisonSuccess)}
             unit="次"
             delta={comparisonSuccessDelta.value}
             deltaTone={comparisonSuccessDelta.tone}
-            hint={`当前成功率 ${pct(compareSuccessRate)}`}
           />
           <StatCard
-            title="成功下单"
+            title="比价成功率"
+            value={pct(compareSuccessRate)}
+            hint={`成功次数 ÷（比价发起次数－中途退出次数）；当前 ${fmtInt(comparisonSuccess)} ÷ ${fmtInt(comparisonSuccessRateDenominator)}。`}
+          />
+          <StatCard
+            title="下单次数"
             value={fmtInt(periodData?.comparison.ordered)}
-            unit="单"
+            unit="次"
             delta={comparisonOrderedDelta.value}
             deltaTone={comparisonOrderedDelta.tone}
             hint="按比价记录页同一口径：用户有通过比价产生的下单记录，且店名与比价记录店名一致，则这条比价记录记为已下单。"
           />
           <StatCard
-            title="平均耗时"
-            value={fmtMsAsSeconds(averageDurationMs)}
+            title="耗时中位数"
+            value={fmtMsAsSeconds(comparisonMedianMs)}
             unit="秒"
             delta={durationDeltaInfo.value}
             deltaTone={durationDeltaInfo.tone}
-            hint="按比价记录页同一口径：取所选日期范围内已上报耗时的比价记录，求平均后换算为秒。"
+            hint="只统计成功和失败的比价记录，中途退出不参与耗时统计。"
+          />
+          <StatCard
+            title="耗时 95% 分位数"
+            value={fmtMsAsSeconds(comparisonP95Ms)}
+            unit="秒"
+            hint="只统计成功和失败的比价记录；95% 的有效比价耗时不超过该值。"
           />
           <StatCard
             title="平均节省金额"
@@ -789,7 +959,7 @@ export default function DashboardPage() {
           <h3>领券核心数据</h3>
           <span>发起、整场成功、点位成功与效率</span>
         </div>
-        <div className="grid g4">
+        <div className="grid g5">
           <StatCard
             title="领券发起数"
             value={fmtInt(couponPeriod?.started)}
@@ -825,21 +995,27 @@ export default function DashboardPage() {
             deltaTone={couponMedianDelta.tone}
             hint="仅统计「完成」的领券(同领券数据页口径),中位数比均值更抗中途暂停等待的长尾。"
           />
+          <StatCard
+            title="耗时 95% 分位数"
+            value={fmtMsAsSeconds(couponP95Ms)}
+            unit="秒"
+            hint="仅统计「完成」的领券；95% 的完成场次耗时不超过该值。"
+          />
         </div>
       </section>
 
       <section className="section">
         <div className="section-head">
           <span className="bar" />
-          <h3>变现</h3>
+          <h3>商业化</h3>
           <span>
             {cpsAvailable
               ? (adError ? '广告收益接口当前后端不可用，美团/京东 CPS 已接入' : '广告收益与美团/京东 CPS 已接入')
               : (adError ? '广告收益接口当前后端不可用，订单/佣金数据待接' : '广告收益已接入，订单/佣金数据待接')}
           </span>
         </div>
-        <div className="sub-label">总收益</div>
-        <div className="grid g4">
+        <div className="sub-label">核心数据</div>
+        <div className="grid g5">
           <RevenueCard
             title="总收入"
             value={adLoading ? '--' : fmtYuan(totalRevenueYuan)}
@@ -851,44 +1027,36 @@ export default function DashboardPage() {
               { label: 'CPS 收入', value: cpsRevenueText },
             ]}
           />
-          <RevenueCard
-            title="广告收入"
-            value={adLoading ? '--' : fmtYuan(adReport?.total_revenue_yuan)}
-            delta={adRevenueDelta.value}
-            deltaTone={adRevenueDelta.tone}
-            meta={[
-              {
-                label: '占总收入',
-                value:
-                  totalRevenueYuan && totalRevenueYuan > 0 && adReport?.total_revenue_yuan != null
-                    ? `${((adReport.total_revenue_yuan / totalRevenueYuan) * 100).toFixed(1)}%`
-                    : '--',
-              },
-            ]}
-          />
-          <RevenueCard
-            title="CPS 收入"
-            value={cpsRevenueText}
-            delta={cpsRevenueDelta.value}
-            deltaTone={cpsRevenueDelta.tone}
-            meta={[
-              {
-                label: '占总收入',
-                value:
-                  totalRevenueYuan && totalRevenueYuan > 0 && totalCpsCommissionCents != null
-                    ? `${(((totalCpsCommissionCents / 100) / totalRevenueYuan) * 100).toFixed(1)}%`
-                    : '--',
-              },
-            ]}
-          />
           <RevenueCard
             title="ARPU"
             value={adLoading ? '--' : fmtYuan(arpuYuan)}
             meta={[
-              { label: '口径', value: '总收入 / 昨日活跃用户' },
-              { label: '分母', value: yesterdayActiveUsers == null ? '--' : `${fmtInt(yesterdayActiveUsers)} 人` },
+              { label: '口径', value: '总收入 / 区间活跃用户' },
+              { label: '分母', value: periodActiveUsers == null ? '--' : `${fmtInt(periodActiveUsers)} 人` },
             ]}
           />
+          <RevenueCard
+            title="TOKEN 成本"
+            value={fmtYuan(tokenCostYuan)}
+            meta={[
+              { label: '口径', value: '区间比价记录 LLM 实际成本合计' },
+            ]}
+          />
+          <RevenueCard
+            title="发放金币成本"
+            value={fmtYuan(coinCostYuan)}
+            meta={[
+              { label: '口径', value: '本期发放金币 / 10000' },
+            ]}
+          />
+          <RevenueCard
+            title="毛利 ARPU"
+            value={fmtYuan(grossArpuYuan)}
+            meta={[
+              { label: '口径', value: '（总收入－TOKEN 成本－金币成本）/ DAU' },
+            ]}
+            accent={grossArpuYuan != null && grossArpuYuan < 0 ? 'red' : 'green'}
+          />
         </div>
 
         <div className="sub-label cps-sub-label">
@@ -934,10 +1102,6 @@ export default function DashboardPage() {
           <RevenueCard
             title="总广告收益"
             value={adLoading ? '--' : fmtYuan(adReport?.total_revenue_yuan)}
-            meta={[
-              { label: '平均 eCPM', value: adLoading ? '--' : fmtYuan(adAvgEcpm ?? undefined) },
-              { label: '展示数', value: adLoading ? '--' : fmtInt(adReport?.total_impressions) },
-            ]}
             accent="green"
           />
           <RevenueCard
@@ -957,7 +1121,7 @@ export default function DashboardPage() {
             ]}
           />
           <RevenueCard
-            title="激励视频广告"
+            title="看视频广告"
             value={rewardVideoAdText}
             meta={[
               { label: '平均 eCPM', value: rewardVideoEcpm },
@@ -995,11 +1159,11 @@ export default function DashboardPage() {
             deltaTone={comparisonCoinRatio.tone}
           />
           <StatCard
-            title="激励视频金币"
+            title="看视频金币"
             value={fmtInt(periodData?.coins.reward_video_coin_total)}
             delta={rewardVideoCoinRatio.value}
             deltaTone={rewardVideoCoinRatio.tone}
-            hint="独立统计激励视频发放，不再重复计入领券奖励。"
+            hint="独立统计看视频发放，不再重复计入领券奖励。"
           />
           <StatCard
             title="常规任务金币"
@@ -1018,7 +1182,7 @@ export default function DashboardPage() {
           ⚠️
           <div>
             本期 4 项奖励合计发放 <b>{fmtCoinAmount(periodData?.coins.granted_total)}</b> 金币
-            （账面负债 ≈ <b>{fmtYuan((periodData?.coins.granted_total ?? 0) / 1000)}</b>），
+            （账面负债 ≈ <b>{fmtYuan((periodData?.coins.granted_total ?? 0) / 10000)}</b>），
             实际提现兑付 <b>{fmtCents(periodData?.cash.withdraw_success_cents)}</b>。
             累计已发放 <b>{fmtCoinAmount(data.coins.granted_total)}</b> 金币但累计真实提现仅
             <b>{fmtCents(data.cash.withdraw_success_cents)}</b>，发放与现金兑付背离属正常（金币沉淀/过期）；
@@ -1111,6 +1275,16 @@ export default function DashboardPage() {
           flex-wrap: wrap;
           gap: 10px;
         }
+        .dashboard-date-picker {
+          min-width: 240px;
+          cursor: pointer;
+        }
+        .dashboard-date-picker:hover {
+          border-color: var(--brand-blue);
+        }
+        .dashboard-date-picker input {
+          cursor: pointer;
+        }
         .segment {
           display: inline-flex;
           gap: 2px;
diff --git a/src/app/(main)/layout.tsx b/src/app/(main)/layout.tsx
index b2c7c8d..736a6f1 100644
--- a/src/app/(main)/layout.tsx
+++ b/src/app/(main)/layout.tsx
@@ -53,9 +53,9 @@ const NAV_GROUPS: NavGroup[] = [
     label: '看板',
     children: [
       { key: '/dashboard', icon: <DashboardOutlined />, label: '数据大盘' },
-      { key: '/coupon-data', icon: <GiftOutlined />, label: '领券数据' },
       { key: '/ad-revenue-report', icon: <BarChartOutlined />, label: '广告收益' },
       { key: '/comparison-records', icon: <ProfileOutlined />, label: '比价记录' },
+      { key: '/coupon-data', icon: <GiftOutlined />, label: '领券记录' },
       { key: '/cps', icon: <ShareAltOutlined />, label: 'CPS收益' },
       { key: '/device-liveness', icon: <HeartOutlined />, label: '设备存活' },
       { key: '/analytics-health', icon: <LineChartOutlined />, label: '埋点成功率' },
@@ -145,19 +145,14 @@ export default function MainLayout({ children }: { children: React.ReactNode })
         collapsedWidth={72}
         width={220}
         onCollapse={setCollapsed}
+        style={{
+          position: 'sticky',
+          top: 0,
+          height: '100vh',
+          overflowY: 'auto',
+          overflowX: 'hidden',
+        }}
       >
-        <div
-          style={{
-            height: 48,
-            margin: 16,
-            color: '#fff',
-            fontWeight: 600,
-            textAlign: 'center',
-            lineHeight: '48px',
-          }}
-        >
-          运营后台
-        </div>
         <nav className={`side-nav${collapsed ? ' side-nav-collapsed' : ''}`} aria-label="后台导航">
           {collapsed
             ? flatNavItems.map((item) => (